“They’re not cheap” Atoms shoe ad.
Sometimes customers don’t know how much work goes into a quality product. Atoms breaks down why they priced their shoes at $129.
Sometimes customers don’t know how much work goes into a quality product. Atoms breaks down why they priced their shoes at $129.
Saw a good example of local business marketing while driving in Houston:
It’s a simple A-Frame this window cleaner puts out in front of a house while cleaning.
If you’re …
This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent to every person in the phone book with the same …
This is a cool graphic by @KateBour with 12 different pricing psychology tips.…
I really like this Michael Cera + CeraVe advertising campaign 😂
This was developed by WPP and Ogilvy after seeing random rumors on Reddit that Michael Cera created CeraVe.
Weeks …
A simple comparison chart can make-or-break someone’s decision to buy. Here’s a great one from Ramon Vanmeer’s company Genius Litter (which was recently on Shark Tank). …