Adobe Money Time Comparison Ad
Published on
If your property-tax appeal still sounds like a weekend-killing paperwork marathon, this image is your wake‑up call. Side‑by‑side, it shows the true cost of doing everything yourself versus letting Abode handle it. One column screams 11 hours of forms, research, and court time. The other whispers 3 minutes and done. This is how you sell a boring service: you put the pain right next to the escape hatch.
Steal This For Your Own Product
Map every step your customer does today and total the time, money, and stress. Put that in a left column. Then list your version on the right, ruthlessly short. End with a lopsided total (like 11 hours vs 3 minutes) and a big, single call‑to‑action. When the contrast is this obvious, you don’t have to “sell” much—the graphic does the arguing for you.
The Psychology Behind This Side‑By‑Side
- Turns a vague hassle into a concrete 11‑hour timeline, so the pain finally feels real.
- Stacks tiny tasks (forms, records, research) until the DIY option looks insane to attempt.
- Repeats “we do it” to pound home that the customer’s to‑do list is literally one line long.
- Finishes with bold totals (11 hrs vs 3 min) so the decision becomes embarrassingly obvious.
- Backs it up with risk reversal and savings (“$0 if you don’t save”, “Average customer saves $946”) to kill last‑minute objections.
How Abode Turns 11 Hours Into 3 Minutes
Abode Money breaks down every painful DIY step—from hunting county forms to taking a day off for the hearing—then contrasts it with a single ‘Enter your address’ step on the right.
Abode Money ends the comparison with a giant green call‑to‑action bar that says “Enter your address for a free savings estimate,” giving your eye only one clear next move.
Creative Variations
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