Sam ParrThis 1950s Business Still Makes $6 BILLION per year
Sam tells the wild story of the "Mushroom King"—a guy who went from selling mushrooms to selling a security system...
Tropicana Orange Juice rebranding design failure.
Tropicana once swapped its classic orange-with-a-straw packaging for a minimalist glass of juice. The result? $30 million in lost sales....
Instagram ad promoting a work club
This ad from Switchyards nails the art of simple, sticky messaging. No fluff, no buzzwords — just one strong claim:...
Sam ParrTools and software recommendations made by founders and CEOs in Hampton
Ever wonder what kind of tools top founders actually use? This list from Hampton peeks into the operating stacks of...
Noah KaganWhy Patrick Bet-David Hired Ronaldo’s Coach To Train His Son
Patrick Bet-David did something most parents wouldn’t: he hired Cristiano Ronaldo’s personal coach to train his soccer-obsessed son. It’s a...
Crappy (yet grabbing) ad!
This ad for BugBug.io looks like it was made in Microsoft Paint by a 12-year-old. But that’s exactly why it...
SwipeFile.com Email Signup Split Test
SwipeFile tested five versions of their email signup popup, and Version A crushed it with a massive 367% lift in...
Matt Gray "Clickable" Emails
Matt Gray’s Wednesday emails are masterclasses in curiosity and simplicity. No images. No fluff. Just a short note and a...
No one cares if your app is AI powered
Greg Eisenberg nails it: no one pays for “AI.” They pay for results. Too many startups lead with “we use...
Make sure you're solving an actual problem
Jason Cohen (founder of WP Engine) dropped a gem: if you can’t clearly say what problem your product solves, maybe...
The Proof Economy - Hiring Builders not Bachelors
Look at that image. Tombstones for GPA, Dean’s List, SAT scores—all buried. Front and center? A sign that reads, “Now...
Neville MedhoraSell 10X more right now
Gary Halbert once asked: if you could have one advantage when running a hotdog stand, what would it be? People...
Why You’re NOT Rich
Ever see someone blow up online and think, “Dang, they just got lucky!” Spoiler: they probably didn’t. They just did...
Noah KaganAction Gets Reward, Inaction Gets Regret
The chart nails it: Action leads up to rewards. Inaction spirals down to regret. Simple, visual, sticky. Marketing Analysis This...
Ayman Al-AbdullahHow to find your Ideal Client Persona
Ever worked with a client who drains your energy (and joy)? Ayman Al Abdul’s simple checklist makes sure that never...
"What are you trying to say here?
Dwarkesh Patel nailed it with this simple writing hack: when someone’s stuck writing, just ask, “What are you trying to...
AI will grow industries
Garry Tan’s tweet nails it: every time tech “kills” an industry, it actually supercharges it. The spreadsheet didn’t destroy accounting—it...
Noah KaganAppSumo's Core Values Keep Hungry, Keep Humble, Keep Weird
AppSumo nails their company culture using just three punchy phrases: Keep Hungry, Keep Humble, Keep Weird. These aren’t just words...
Ayman Al-AbdullahThe Everest Goal Setting Framework Pyramid
That pyramid image nails it. Big goals look huge and scary until you slice them into smaller, chewable chunks. The...
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DesignJoy Monthly Pricing
Sometimes the smartest pricing move is also the simplest one. Designjoy nails this by offering just one price: $4,995/month. No...
Dinner plate comparison sizes over the years
Look at this image: dinner plates have grown from 8.5 inches in the 1960s to 12 inches today. Calories nearly...
Sometimes paying for traffic is faster than organic
This tweet nails it: organic marketing builds a solid long game, but paid traffic is the speed hack for learning...
Noah KaganYour Zone of Genius Venn Diagram
Everyone's seen the Venn diagram showing where your passion, skills, and market demand overlap. That’s where money and meaning meet....
Neville Medhora1 person will do what 10 people used to do.
Look at that old newspaper headline about teachers protesting calculators. People thought math skills would vanish! Fast forward, and calculators...