Sugarman Trigger #4 - Credibility
Sugarman says Honesty + Integrity = Credibility.Once you've established credibility, it makes it MUCH easier for you to sell products...
Sugarman Trigger #1 - Feeling of Involvement or Ownership
When people get the feeling of "involvement" or "ownership" they are far more likely to buy.Sugarman describes a successful TV...
70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.
Personality Defense Quote
Everyone's personality is a sum of defense mechanisms they have adopted to survive any situation.
Thank the problem
Instead of hating that you have a problem, sometimes figuring out a way to look on the brighter side of...
"What Would _____ Do?"
Ask yourself what a person you admire would do in this situation.
Flip The Problem Around
If you've got a problem or question, try flipping it.
David Cancel Advice Tweetstorm
This is a great Tweetstorm thread from David Cancel, CEO of Drift. David Cancel - @dcancel 1/ What I wish...
I admire people who work with gusto. If you don't enjoy what you are doing, I beg you to find another job. Remember the Scottish proverb, "Be happy while you're living, for you're a long time dead."— David Ogilvy
Sugarman Trigger #3 - Integrity
Integrity as a psychological trigger is a whole view of your product/service.Are you frequently over exaggerating?Are you saying things that...
Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman's book "The AdWeek Copywriting Handbook". You can use combinations of these to...
Circle of Influence Concept
The "Circle Of Influence" concept helps figure out what to focus on. Circle of Control: Things you can fully control....
Flowchart or graph the problem out
Figure out what's really going on by graphing it out.
.png?width=3840&quality=80)
Why am I upset/sad/slow?
A way to figure out why you might be temporarily upset, sad, or slow.
Eat This, Not That (chocolate bar edition)
Eat This, Not That lists are usually either bland or confusing. This one isn't - it's just (healthier) chocolate alternatives...
Sugarman Trigger #2 - Honesty
Sugarman says "Honesty" is the most important trigger. When Sugarman ran his mail order catalog, the reason people trusted his...
Simple
Take care of yourself first
Cool image showing that you should take care of yourself first in order to take care of others.
How can I solve this hilariously?
Sometimes having a little fun with the solution can be a good way forward.
Write things down on a card
It's not an Earth-shattering suggestion, but simply writing down a goal or phrase on a card and carrying it with...
The Totem Pole of Focus
Figure out what you really should be focusing on using this method.
Money is an exchange for human labor
Money is just an exchange for human labor. If you want to make more money, save people from doing human...
I steer clear of products whose sales have been falling over a long period, because this almost always means that there is an intrinsic weakness in the product, or that the management of the company is incompetent.— David Ogilvy
Today I see red when anybody at Ogilvy, Benson & Mather tells a client that we cannot produce an advertisement or a television commercial on the day we have promised it. In the best establishments, promises are always kept, whatever it may cost in agony and overtime.— David Ogilvy