
Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman's book "The AdWeek Copywriting Handbook". You can use combinations of these to...

Breakthrough Advertising – by Eugene Schwartz:
Price: $249 on Amazon What I love about it: Goes through different stages of large-scale advertising and the thought processes...

This Book Will Teach You How To Write Better – by Neville Medhora
Price: $5 on Amazon What I love about it: This could be a 300 page book, but it was distilled...

Ogilvy on Advertising – by David Ogilvy:
Price: $19 on Amazon What I love about it: Written directly by the guy who started the famed Ogilvy and...

The Kopywriting Kourse
Price: $850 or monthly payments What I love about it: This copywriting course takes you from beginner to intermediate level...

Free Copywriting Guides
Price: Free What I love about it: There’s just a wide breadth of topics about copywriting here. If someone is...

A Whack on the Side of the Head – by Roger Von Oech
Price: $13 on Amazon What I love about it: You can flip to any section and find some “new way...

Advertising Secrets of the Written Word – by Joseph Sugarman:
(re-named “Adweek Copywriting Handbook”) Price: $16 on Amazon What I love about it: He goes through 30 different "triggers" that...

How To Make Maximum Money In Minimum Time – by Gary Halbert:
Price: $20 on Amazon What I love about it: It’s just kind of a random pamphlet Gary Halbert put together...

Save The Cat – by Blake Snyder
Price: $16 on Amazon What I love about it: This is a book about writing movies. It takes you through...

Getting Everything You Can Out of All You’ve Got – by Jay Abraham
Price: $11 on Amazon What I love about it: Not only about copywriting, but business in general. This is probably...

The Boron Letters – by Gary Halbert
Price: Free online or $22 on Amazon What I love about it: This was originally a set of free letters...