3,030 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Apple iPhone 16 Reddit Ad
Apple’s ad for the iPhone 16 Writing Tools nails what most marketers forget: you don’t have to explain a feature...
Delonghi Coffee Machine Text Markup Ads
DeLonghi’s Instagram ads are a masterclass in using text markup to spotlight features without overwhelming the viewer. Each post pairs...
How to use SwipeFile.com
Before the internet, marketers hoarded ads in physical folders like the one in this photo. Those old-school swipe files were...
I got tired of struggling to find study space at packed libraries @UWaterloo 🎓
📚That's why I built Spots, a tool that helps you find open classrooms for studying on campus! No more wandering around—just focus on getting stuff done 💪...
Studying Space Software X Post
Akshar Barot solved his own problem. He couldn’t find study space on campus, so he built “Spots”—a tool that shows...
Oat Milk Funny Packaging
This oat milk carton headline looks like a copywriting glitch at first glance. But that’s the trick. It’s a self-aware...
Funny do not park here sign
This sign could just say “No Parking.” But instead, it uses humor to make the message land. It borrows from...
How To Argue Hierachy
Ever watched a brand argue online and thought, “Wow, they just lost me”? That’s because not all arguments are created...
Justin Moore's Sponsor Magnet Book
Justin Moore’s Sponsor Magnet nails the concept of visual marketing. One glance and you know exactly what this book promises—turning...
Prince Chunky Spaghetti Sauce Print Ad
This old-school ad from Prince Spaghetti Sauce nails “simple idea, strong visual.” It shows two Mona Lisas holding sauce jars—one...
Sam ParrRosedale letter website by Sam Parr
Most startup websites look like cookie-cutter templates. Buttons, stock photos, buzzwords. Sam Parr’s Rosedale flips that. Instead of a landing...
Testimonial posted on X
Andreas Klinger called out A16Z and Marc Andreessen for being “world-class at copy and branding.” He’s right. Their taglines like...
Pixar's 22 Rules of Storytelling
Pixar isn’t just good at animation. They’re masters at crafting stories that make you FEEL something. And those same storytelling...
Magic Mind "Caffeine Free Energy" Email
Magic Mind took a chill approach to selling energy. Their ad flips the high-caffeine, high-anxiety model on its head with...
Starter Story Academy Pricing Plan
Here’s a clean two-tier pricing page that nails the psychology of choice. It offers two clear paths: a low-commitment subscription...
If you have to change only ONE thing...
Ever get overwhelmed trying to fix everything in your marketing at once? Website, ads, copy, design... it feels endless. Instead,...
Sunglasses billboard headline: We want to sit on your face
This billboard from Detour Sunglasses nails the art of grabbing attention. With the line “We want to sit on your...
Oatley Milk Before/After Branding
Oatly’s old packaging looked like every other “healthy” drink—plain, blue, boring. Then they flipped the script and built an identity...
Sam ParrSam Parr Copywriting Course Testimonial
Sam Parr didn’t just wake up one day and build The Hustle into a massive media brand. He credits learning...
Rob Roseman Copywriting Course Testimonial
Rob Roseman shared how joining Copywriting Course’s Office Hours and getting Copy Reviews skyrocketed his business. In short, he went...
Noah KaganNoah Kagan Copywriting Course Testimonial
Noah Kagan credits Neville Medhora’s copy chops with turbocharging AppSumo’s growth. From tweaking email subject lines to rewriting sales pages,...
Timex watch billboard
This billboard from Timex takes a clever jab at Apple Watch. The line? “Know the time without seeing you have...
Cozy Earth handwritten sale postcard with coupon
This Cozy Earth mailing nails something many brands forget: personal touch. It looks handwritten, feels genuine, and still sells. Even...
Real estate inflation meme
This meme nails it. The kid thinks he's a basketball prodigy, but really, inflation (the tall guy) is doing the...
ChatGPT SEO Search Traffic
A few years ago, ChatGPT didn’t exist. Now it’s sending creators YouTube-level traffic. That’s crazy. People are literally discovering sites,...