3,031 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Modern print ad takes advantage pop culture norms
This Stanley ad is a great example of how a classic brand can feel fresh and modern. It takes a...
Vintage BMW clever print ad
This 1965 BMW motorcycle ad nails the art of emotional selling. It doesn’t brag about horsepower or engineering. Instead, it...
Nest sales email has a good set up headline
Nest’s ad nails old-school print simplicity. “The security camera that outsmarts other security cameras” immediately hooks you. Then the subheadline...
Keynote zoom event landing page sparks urgency with countdown ticker
This Miro event page for “Distributed 2021” packs multiple marketing power moves in one scroll. It blends credibility, clarity, and...
Introducing Pop Tarts Ad
This 1969 Pop-Tarts ad is a masterclass in showing—not telling. In one image, it explains what Pop-Tarts are, how to...
Rotating product GIF is a great way to display your goods
This product page hits several marketing checkboxes with style and simplicity. A rotating GIF makes the sneaker look alive, while...
Vintage Range Rover ad
Range Rover dropped a clever ad comparing its new air suspension system to the cushioning in running shoes. One photo...
Vintage Land Rover ad speaks on innovation
Land Rover nailed it with this vintage ad. The headline basically says: “If it’s so good, why change it?” A...
SaaS interactive product description
Mailmodo’s homepage doesn’t just tell you what their product does, it shows you. Instead of long text blocks or static...
Miro "Just Show It" GIF
Miro’s Twitter ad doesn’t explain what their tool does. It shows it. A 14-second clip of a team collaborating in...
SaaS homepage feature & benefits section cleverly adds in customer testimonials
This Mailmodo image nails the “what–what it does–what it’s done” formula perfectly. Each email type is explained with a stat...
SaaS displays offer on account signup page
This signup page does something smart. It doesn’t assume people remember the homepage pitch. Right at the top, it repeats...
1953 Revere Ware Cooking Tools Ad
This Revere Ware ad makes cookware look collectible. Instead of pushing one pan, it sells the entire kitchen lineup in...
AirSign Vacuum Ad
A woman stands in cozy socks and an oversized robe, blankly staring ahead while holding a vacuum. Next to her:...
John Carlton’s headline paints a picture in the readers head
John Carlton’s “One-Legged Golfer” ad is a masterclass in curiosity and credibility. That headline is so visual you can’t help...
Email with countdown offer sparks sense of urgency
Nothing makes people act faster than a ticking clock. Restream nails this with a bold, can’t-miss countdown timer and a...
Dedicated customer success story page with unique CTAs
Rip Curl isn’t just great at surfing—they’re pros at marketing too. Their Campaign Monitor page shows how they use gorgeous...
1997 LA Times Beeper Code Article
Before smartphones, teenagers sent secret pager codes like “143” (I love you) or “411” (I have a question). It was...
Gary Provost on writing w/ short sentences.
Gary Provost’s short lesson shows how sentence length can turn writing from boring to beautiful. He literally shows what happens...
Bose black friday email has the perfect formula to make sales
This Bose Black Friday email isn’t flashy—it’s smart. Every section turns a product into a tiny conversion machine. Star ratings,...
1977 Honeywell "Electronic Mail" Ad
This 1977 Honeywell ad tried to explain a wild new idea: “Electronic Mail.” The dramatic photo says it all—a terrified...
1983 Bacardi Rum Bottlecap Mixer Ad
This Bacardi ad is a masterclass in visual storytelling and contrast. It lists iconic drink brands like Pepsi, Sprite, and...
Email marketing service pricing slider
Ever play with one of those pricing sliders that move as you add more contacts? It feels good, right? That’s...
Twitter Ad for fitness app using animation to show value
This ad nails the basics: one headline, one clear message, and visuals that instantly explain everything. It promises “fitness workouts...