"To pick what you should work on, look for things at the intersection of what you're good at, what you enjoy, and where you can create value for the world."

“The vast majority of products are sold because of the need for love, the fear of shame, the pride of achievement, the drive for recognition, the yearning to feel important, the urge to look attractive, the lust for power, the longing for romance, the need to feel secure, the terror of facing the unknown, the lifelong hunger for self-esteem and so on. Emotions are the fire of human motivation, the combustible force that secretly drives most decisions to buy. When your marketing harnesses those forces correctly you will generate explosive increases in response.”

"When I write an advertisement, I don’t want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product."

"Constraint inspires creativity."

“It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”