13 predictions from David Ogilvy from 1983
Exactly 40 years ago in 1983 David Ogilvy from the mega-popular advertising book “Ogilvy On Advertising.” His hand was turned...
The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires. -— William Arthur Ward
Good friends bring up hard conversations
Good friends bring up hard conversations, even if it's unpleasant. If you see a bad habit a close friend is...
Joseph Campbell tweet on fear
Tools are bought, Transformations are sold
Instead of trying so hard to "sell" you can focus more on helping achieve a goal. Turns out HubSpot's top...
“How you climb a mountain is more important than reaching the top.”— Yvon Chouinard
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.”— Winston Churchill
"What would ___ do?"
How would someone you admire or someone respected in your field of work handle a problem, or think about a...
"How can I 10X this?"
Push yourself to think how you would 10X a project you're working on. It's likely different than what you're doing...
Lex Fridman on perspective
I like this sentiment from Lex Fridman. If you dig deep enough you’ll figure out a way to either love...
I like this quote: “Once you understand the motivation, reward and punishment structure of any system, you can begin to control it.” - Guido Van Rossum (founder of the Python programming language) I once heard Cesar Millan (the Dog Whisperer) say all dogs like at least 1 of these 3 different rewards: - Toys - Food - Affection Once you know the type of reward a dog responds to best, it makes it much easier to train! Hugsy likes toys, food, and affection: Sid is primarily motivated by food, and is "meh" on the rest: Poe mostly responds to affection: Knowing the reward/punishment structure seems to help in any system! - Training neural networks - Training dogs - Raising kids— Guido Van Rossum (founder of Python)
Behind every great writer
David Ogilvy on Good Ads
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"The test of all communication is: "Does it sell the product?" Just don't do it at the cost of good morals, good manners, and good taste."— Earl Nightingale
Add a "constraint" to a problem
"Constraints Create Creativity." If you add a constraint to a task, you'll likely think of a way to finish it...
My goal is to build a life I don’t need a vacation from
This quote is a good way to try to build a work life you enjoy.
They don't want software, they want to accomplish a goal
Great reminder that people don't necessarily want the product or software itself, but rather the result it brings.
“Write with the door closed, rewrite with the door open."— Stephen King
Oscar The Grouch Motivation
This is a funny Oscar The Grouch piece of motivation, but somehow sticks in my head 😂
David Ogilvy on Bad Campaigns.
"I have not failed. I've just found 10,000 ways that won't work."— Thomas Edison
“Passion is the side effect of mastery.”— Cal Newport
"What is my $1,000/hour skill?"
Sometimes you gotta do low-value work, but how can you optimize to where you're doing your most high value work?...
David Ogilvy Quote About Idiots
Our business is infested with idiots who try to impress by using pretentious jargon. — David Ogilvy