Marketing Equals Putting Content In Their Face
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Marketing equals putting content in their face. This doodle nails it: one little stick figure is literally shoving a big yellow square right up to the other person’s eyeballs. That yellow square is your email, your ad, your landing page, your tweet. If they don’t see it, they can’t buy it.
The Yellow-Square Test
Look at the image again. There’s no logo, no fancy brand story, no clever funnel. Just: person → content → other person’s face. Before you obsess over tactics, ask: “Where is my yellow square today, and whose face is it in?” If the answer is “nowhere” or “my own,” you don’t have a marketing problem, you have a visibility problem.
How To Put Content In Their Face (Without Being Annoying)
- Show up where their eyes already are: inbox, feed, search results, group chats.
- Make the content bright-yellow obvious: clear headline, simple offer, one call to action.
- Repeat on a schedule so your yellow square keeps reappearing until they’re ready to act.
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