Marketing is just figuring out how to get your product in front of people's faces.
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Marketing is figuring out how to get your product in front of people's faces.— Neville Medhora
That stick figure drawing says everything you need to know about marketing. One person is literally shoving a bright yellow square right in front of another person’s face. That yellow square is your product. The whole game is: can they clearly see it, understand it, and react to it?
Turn the sketch into a real plan
Grab a sheet of paper and redraw the image for your own business. Label the left figure as you, the right figure as your ideal customer, and the yellow square as your offer. Now list every way you can extend that “arm” today: send an email, post a demo video, run a tiny ad, message five prospects. The more arms you draw, the more faces your product gets in front of.
What the doodle is secretly teaching you
- Your product must pop visually, like the yellow square against a black background.
- There are only two characters that matter: the person with the product and the person seeing it.
- The arm is distribution: ads, emails, DMs, booths, videos, whatever moves the product closer to eyeballs.
- If people can’t immediately tell what you’re offering, they mentally erase it like a bad sketch.
Who’s getting their yellow square seen?
Dropbox put their product in front of people by using a simple explainer video on their homepage that went viral and drove signups.
Dollar Shave Club shoved their product in front of people’s faces with a low-budget, high-attention video ad that spread everywhere online.
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