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Poppi Rebranding before and after

A complete overhaul transformed "Mother," an apple cider vinegar beverage, into "Poppi," a prebiotic soda, resulting in $100 million in...

Before and After
Packaging
Product Descriptions
1 day ago
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La Croix Re-branding

La Croix changed its branding and positioning resulting in $500 million in annual sales.They moved away from competing as a...

Before and After
Packaging
Product Descriptions
2 days ago
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Halo Top Ice cream before and after packaging

Halo Top ice cream led to annual sales totaling $347 million after they stopped promoting the brand as much, and...

Before and After
Packaging
Images
4 days ago
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Oikos before and after packaging

This was a slight packaging change, showcasing the contents as real strawberry rather than bland blue packaging. Sales increased by...

Before and After
Packaging
Images
5 days ago
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Must B Nutty rebrand to Siete sold for $1.2 billion

Branding matters. Must B Nutty completely changed their branding and name to Siete. PepsiCo bought Siete Foods for $1.2 billions.

Before and After
Packaging
Oct 14, 2024
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Sweet Kombucha Packaging

The "Swee Kombucha" packaging visually lists the ingredients inside the bottle.

Packaging
Images
Sep 28, 2024
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Package Re-design of RXBar

This is a cool re-design of RXBar that happened 6+ years ago, from this to this. The funny thing is...

Copywriting
Packaging
Jul 5, 2024
appsumo-black-friday-retro-packaging

AppSumo Black Friday Retro-Advertising

Awesome retro advertising for an AppSumo promotion! This is emulating the box of Windows 95….except with a taco 🌮

Packaging
Funny and Weird
Nov 18, 2023
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Snickers Iced Coffee Can

I’m assuming there was a marketing meeting where they showed a chart of the best sellers in a gas station,...

Packaging
Images
Aug 24, 2023
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Burberry logo going from simple to complex design

Over the course of 120 years you can see a design macro-trend happen with the Burberry logo: They go from...

Packaging
Images
Jun 28, 2023
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1920 One Night Cough Syrup

Cough syrup in the 20’s was LIT! Image Description The image shows a vintage label for "One Night Cough Syrup,"...

Packaging
Funny and Weird
Mar 19, 2023
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Funny Justine’s Peanut Butter Packaging Copy

A funny “letter to Jelly” on the back of a Justine’s Peanut Butter

Copywriting
Packaging
Funny and Weird
Dec 28, 2022
nestle toll house back of package cookie recipe

Nestle Toll House Chocolate Chip Cookie Recipe

Nestle's Toll House Chocolate Chips are sold in packages with a simple cookie recipe printed on the back of the...

Packaging
Aug 31, 2020
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Dance On Your Doctors Grave Pamphlet

Here's a really simple yet catchy pamphlet title and image! Image Description The pamphlet cover features a bold, provocative title:...

Print Ads
Direct Mail
Advertorials
Packaging
Images
Oct 16, 2019
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Pasta Creative Packaging

This is a very clever and functional packaging style for pasta. Image Description The image showcases three pasta boxes with...

Packaging
Dec 30, 2018
dollar shave club

Dollar Shave Club Packaging

Hilarious packaging from Dollar Shave Club. Image Description The image showcases Dollar Shave Club's packaging, featuring a razor and blades...

Packaging
Mar 14, 2018
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Vibes Earphone Packaging

Vibes celebrates customers individuality with the packaging. Image Description The image shows Vibes earphone packaging, featuring a creative design that...

Packaging
Mar 12, 2018
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Fit Buns Packaging

Clever marketing by The Fitness Academy when they packaged a healthy bread in a unique way. They also added a...

Packaging
Mar 11, 2018
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Purely Wholesome Soap Belly Band

Belly bands are an inexpensive way to add branding and class to products.

Packaging
Mar 11, 2018
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Luxe Bubble Bath Packaging

This retro packaging stands out on the shelf. Image Description The image showcases a collection of Luxe Bubble Bath products...

Packaging
Mar 11, 2018