Poppi Rebranding before and after
A complete overhaul transformed "Mother," an apple cider vinegar beverage, into "Poppi," a prebiotic soda, resulting in $100 million in...
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La Croix Re-branding
La Croix changed its branding and positioning resulting in $500 million in annual sales.They moved away from competing as a...
Halo Top Ice cream before and after packaging
Halo Top ice cream led to annual sales totaling $347 million after they stopped promoting the brand as much, and...
Oikos before and after packaging
This was a slight packaging change, showcasing the contents as real strawberry rather than bland blue packaging. Sales increased by...
Must B Nutty rebrand to Siete sold for $1.2 billion
Branding matters. Must B Nutty completely changed their branding and name to Siete. PepsiCo bought Siete Foods for $1.2 billions.
Sweet Kombucha Packaging
The "Swee Kombucha" packaging visually lists the ingredients inside the bottle.
Package Re-design of RXBar
This is a cool re-design of RXBar that happened 6+ years ago, from this to this. The funny thing is...
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AppSumo Black Friday Retro-Advertising
Awesome retro advertising for an AppSumo promotion! This is emulating the box of Windows 95….except with a taco 🌮
Snickers Iced Coffee Can
I’m assuming there was a marketing meeting where they showed a chart of the best sellers in a gas station,...
Burberry logo going from simple to complex design
Over the course of 120 years you can see a design macro-trend happen with the Burberry logo: They go from...
1920 One Night Cough Syrup
Cough syrup in the 20’s was LIT! Image Description The image shows a vintage label for "One Night Cough Syrup,"...
Funny Justine’s Peanut Butter Packaging Copy
A funny “letter to Jelly” on the back of a Justine’s Peanut Butter
Nestle Toll House Chocolate Chip Cookie Recipe
Nestle's Toll House Chocolate Chips are sold in packages with a simple cookie recipe printed on the back of the...
Dance On Your Doctors Grave Pamphlet
Here's a really simple yet catchy pamphlet title and image! Image Description The pamphlet cover features a bold, provocative title:...
Pasta Creative Packaging
This is a very clever and functional packaging style for pasta. Image Description The image showcases three pasta boxes with...
Dollar Shave Club Packaging
Hilarious packaging from Dollar Shave Club. Image Description The image showcases Dollar Shave Club's packaging, featuring a razor and blades...
Vibes Earphone Packaging
Vibes celebrates customers individuality with the packaging. Image Description The image shows Vibes earphone packaging, featuring a creative design that...
Fit Buns Packaging
Clever marketing by The Fitness Academy when they packaged a healthy bread in a unique way. They also added a...
Purely Wholesome Soap Belly Band
Belly bands are an inexpensive way to add branding and class to products.
Luxe Bubble Bath Packaging
This retro packaging stands out on the shelf. Image Description The image showcases a collection of Luxe Bubble Bath products...