Latest
kids-are-murder-ad

1960's Sanatogen Tonic Wine

Ever seen an ad that just gets its target customer? This vintage one hits stay-at-home moms right in the feels....

Ads/Print Ads/Copywriting
Apr 7, 2021
Phosferine-tonic-wine-1939

1939 Ad for Phosferine Tonic Wine

Before wellness drinks and mood-boosting supplements, there was Phosferine Tonic Wine. This 1939 ad turned a sad story into a...

Ads/Print Ads/Copywriting
Apr 6, 2021

Wendy's 1984 "Parts is Parts" commercial

Wendy’s dropped a savage ad back in 1984 that basically asked, “Do you even know what’s in that chicken patty?”...

Ads/Copywriting/Before and After
Apr 5, 2021
austin-real-estate-direct-mail-front

“Just Listed” real estate agents direct mailer

This real estate mailer nails one key rule: make your message local and human. It’s not trying to sell the...

Print Ads/Flyers/Direct Mail
Mar 26, 2021
we-buy-properties

“We buy property” direct mailer card

This postcard screams one thing: simplicity sells. No fancy design, no paragraph-long pitch — just a clear offer and a...

Ads/Print Ads/Flyers
Mar 25, 2021
windows-and-doors-front

Handwritten windows and shades Direct Mail

Ever found a note on your door and felt instantly curious? That’s the trick Renewal by Andersen pulled with this...

Ads/Print Ads/Flyers
Mar 24, 2021
Real-green-pest-control

Mosquito Alert Pest Control Direct Mail Flyer

This direct mail piece from Real Green doesn’t whisper its message—it shouts it. The bold red border yelling “Pest Alert!”...

Ads/Print Ads/Flyers
Mar 23, 2021
Dr-pepper-print-ad

1979 Dr. Pepper Magazine Ad

Back in 1979, Dr. Pepper nailed inclusive branding before it was a buzzword. This ad shows clowns, nuns, firefighters, and...

Ads/Print Ads/Copywriting
Mar 22, 2021
coca-cola

1905 Coca Cola Ad

This 1905 Coca-Cola ad wasn’t just selling a drink. It sold status. Featuring Lillian Nordica, a famous opera singer, it...

Ads/Print Ads/Copywriting
Mar 16, 2021
dust-buster-weight-scale

Dust Buster Weight Comparison Image

This ad nails a classic visual comparison—show, don’t tell. Instead of bragging about being “lightweight,” it literally shows the vacuum...

Ads/Data/Images
Mar 16, 2021

A New Paradigm In Writing

Writers used to disappear for years, then resurface with a finished masterpiece. Now the playbook’s flipped. You can share dozens...

Podcast/Videos/Advice
Mar 15, 2021
signup-form-glowforge

Glowforge Email Signup Form

Glowforge did something clever. Instead of a boring form asking for your “name” and “email,” they turned it into a...

Signup Forms/Copywriting
Mar 11, 2021
Silly putty ad-3

Silly Putty Vintage Print Ad

These vintage Silly Putty ads nailed the formula for irresistible advertising. They didn’t just tell kids what the toy did—they...

Ads/Print Ads/Copywriting
Mar 5, 2021
retro-radio-ad

Vintage Radio Broadcasting Ad

This vintage ad nails what most modern marketers forget: clear, simple benefits. In just a few lines, it sells a...

Ads/Print Ads/Copywriting
Mar 4, 2021
Stories-of-life-before-Basecamp-and-what-s-better-now

Basecamps before and after testimonial page

Basecamp nailed their testimonial page by showing what life looks like before and after using their product. It’s not just...

Ads/Copywriting/Before and After
Feb 26, 2021
Basecamp-call-out

Basecamp Features and Benefits Image

Basecamp nails clarity with this annotated screenshot. Each callout explains what a section does, why it’s useful, and how it...

Copywriting/Images/Advice
Feb 25, 2021

Sell While You Sleep (Build A Small Digital Product To Sell)

Most people already have a “mini business” inside their daily routine. The trick is spotting it and packaging it up....

Copywriting/Podcast/Advice
Feb 23, 2021

Digital products > Physical products + services

After 20 years of selling consulting, physical stuff, and digital products, one thing stands out: digital wins. Selling bits instead...

Copywriting/Podcast/Data
Feb 22, 2021
cup-a-soup

Vintage Cup-A-Soup Ad

This old-school ad nails it: you can feel the warmth. The steam, the copper kettle, the cozy lighting. It’s not...

Ads/Print Ads/Copywriting
Feb 19, 2021
alarm-compare-chart

Keychain alarm comparison chart

Ever tried explaining product differences in words… and watched eyes glaze over? This chart from MaxxmAlarm shows exactly why pictures...

Pricing/Data/Images
Feb 17, 2021

Best Platform To Sell? Ryan Moran of Capitalism.com Interview with Neville Medhora:

Ryan Moran from Capitalism.com drops insight on choosing the best platform to sell your products. Spoiler: it’s not about the...

Podcast/Videos/Advice
Feb 15, 2021
Loom-for-Marketing

Why Marketers Use Loom Sales Page

Loom nailed a smart marketing move: instead of one generic landing page, they built different ones for each team —...

Ads/Copywriting/SaaS Pages
Feb 13, 2021
Loom-for-Design

Why Designers Use Loom Sales Page

Loom nailed this landing page. It shows exactly how design teams can use Loom, using real visuals, short copy, and...

Copywriting/SaaS Pages/Images
Feb 12, 2021
email1-vs-2-cold-email

2 Cold Emails, 1 Good, 1 Bad

One cold email wins deals. The other gets ghosted. The difference? The first one leads with value, while the second...

Copywriting/Before and After/Emails
Feb 10, 2021

Command Palette

Search for a command to run...