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Huckberry-black-friday-giveaway-email

Huckberry Black Friday Sweepstakes

Most brands blast you with the same “20% off” deal. Huckberry flips that script with a surprise reward system. Every...

Ads/Advice/Holiday Promos
Oct 25, 2020
49ers-black-friday-email

San Fransisco 49ers Black Friday Email

This 49ers Team Store email nails engagement with a simple gimmick: a digital scratch-off for a mystery Black Friday discount....

Copywriting/Emails/Advice
Oct 24, 2020
julep-cyber-tuesday-extended-sale-email

Julep Cyber Tuesday Sale

Julep didn’t stop at Cyber Monday. They rolled into Cyber Tuesday with a bold “50% OFF EVERYTHING” banner, extending their...

Ads/Copywriting/Advice
Oct 24, 2020

Cathryn Lavery of BestSelfCo Interview About eCommerce, Shopify & Amazon, and Crowd Funding Products

Cathryn Lavery started as an architect before turning a simple notebook idea into a multi-million dollar business. Her Best Self...

Copywriting/Podcast/Videos
Oct 24, 2020
shopify-black-friday-sales-graph

Black Friday + Cyber Monday Sales Graph

This Shopify chart tells a wild story. On regular November days, sales are steady… then Black Friday hits and order...

Copywriting/Data/Advice
Oct 23, 2020
poppin-cyber-monday-email-gif

Poppin Cyber Monday Email GIF

Sometimes, less is more. This Cyber Monday email keeps it clean: one clear offer, one eye-catching GIF, and zero fluff....

Copywriting/Emails/Images
Oct 23, 2020
canvas-pop-black-friday-email

Canvas Pop Black Friday Email

Black Friday gets messy with confusing deals. CanvasPop cuts through that chaos like a hot knife through butter with one...

Ads/Copywriting/Advice
Oct 22, 2020
brooks-brothers-cyber-monday-email

Brooks Brothers Cyber Monday Email

This Brooks Brothers email nails the art of keeping it simple. No fluff, no gimmicks—just clear info that shoppers actually...

Copywriting/Emails/Advice
Oct 21, 2020
american-eagle-black-friday-email

American Eagle Black Friday Email

This email nails the trifecta of great seasonal offers: clarity, urgency, and irresistible value. The big “40% OFF + FREE...

Copywriting/Emails/Data
Oct 20, 2020

Ranking blog content in the SEO results with Ross Hudgens of Siege Media and Neville Medhora

Ross Hudgens runs Siege Media — an SEO agency that’s ranked on the INC 5000 list four years straight. His...

Copywriting/Podcast/Videos
Oct 20, 2020
amazon-black-friday-tweet

Amazon Black Friday Facebook Ad

Amazon’s “free cat bed” post is genius. No big promo banner. No screaming discount. Just a fluffy cat in an...

Copywriting/Advice/Holiday Promos
Oct 19, 2020
moo-black-friday-early-bird-sale

MOO Black Friday Early Bird Sale

Instead of fighting in the Black Friday inbox war, MOO zigged where others zag. They launched their Cyber Sale four...

Ads/Copywriting/Images
Oct 18, 2020
jetblue-black-friday-email

JetBlue Thanksgiving Email

JetBlue’s Thanksgiving email isn’t selling—it's entertaining. Instead of a hard pitch, they drop ten travel tips loaded with food puns...

Copywriting/Emails/Holiday Promos
Oct 17, 2020
michael-j-fox-giving-tuesday-tweet

Michael J Fox Giving Tuesday Twitter Campaign

Most brands chase sales on Black Friday. But the Michael J. Fox Foundation flipped the script on Giving Tuesday with...

Copywriting/Images/Holiday Promos
Oct 17, 2020
steve-madden-black-friday-opt-in-tweet

Steve Madden Black Friday Opt-In Tweet

Steve Madden nails this: a slick image, limited-time energy, and a clear reason to click. The post doesn’t scream “buy...

Emails/Advice/Holiday Promos
Oct 15, 2020
kopari-black-friday-influencer-marketing

Kopari Black Friday Influencer Marketing Strategy

Kopari Beauty nailed a classic seasonal move: getting their products featured in an influencer’s “gift list.” This single post ties...

Advice/Holiday Promos/Social Media
Oct 15, 2020
black-friday-traffic-trends

Black Friday Website Traffic Trends (Mobile vs Desktop)

Black Friday shoppers love their phones. This Bloomreach chart shows mobile leading the traffic race by a mile. But here’s...

Emails/Data/Advice
Oct 14, 2020
very-black-friday-street-ad

Very Black Friday Offline Ad

Every inbox is a battlefield on Black Friday. Everyone’s blasting discounts, countdowns, and flashing “last chance” emails. So how do...

Ads/Print Ads/Advice
Oct 14, 2020
express-black-friday-homepage

Express Black Friday Homepage

Black Friday is chaos. People are juggling dozens of deals, emails, and timers. That’s why Express nailed it with this...

Ads/Copywriting/Images
Oct 12, 2020
vending-machine-revenue

Vending Machine Revenue Chart

Ever argue about how much money someone really makes from vending machines? This chart squashes that debate in one glance....

Ads/Data/Images
Oct 12, 2020
best-buy-black-friday-tweet

Best Buy Black Friday Tweet

Best Buy nailed user engagement with this old-school Vine campaign. They asked shoppers waiting in line on Black Friday to...

Videos/Advice/Holiday Promos
Oct 12, 2020
rad-black-friday-facebook-post

Rad Black Friday Facebook Ad

Most brands go wild with flashy Black Friday graphics, countdown timers, and chaos. But this ad from Rad does the...

Ads/Copywriting/Images
Oct 11, 2020
home-depot-black-friday-ad

Home Depot Black Friday Ad

Black Friday is the perfect time to push customers from “one item” to “full upgrade.” Home Depot nails this by...

Ads/Copywriting/Advice
Oct 11, 2020
sephora-black-friday-email

Sephora Black Friday Email

Sephora took a different route for Black Friday. Instead of offering another “20% off” deal, they gave their VIB and...

Ads/Copywriting/Advice
Oct 10, 2020

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