Latest

New Types of Jobs

Thirty years ago, nobody thought “YouTube strategist” or “Notion template seller” would be real jobs. Now they’re everywhere. The internet...

Podcast/Data/Advice
Feb 8, 2021
muhammad-ali-vs-george-foreman-ad-1974

Muhammad Ali VS George Foreman Boxing Ad from 1974

This fight poster for Ali vs. Foreman proves you don’t need fancy graphics to grab attention. A yellow background, two...

Ads/Print Ads/Flyers
Feb 3, 2021
apple-revenue-sources-chart

Apple Revenue Sources Chart

Ever stared at financial reports and felt your brain melt? This Apple revenue chart is the cure. With clean colors...

Data/Images/Advice
Feb 3, 2021
dog-vs-cat-ownership-chart

Dog and Cat Ownership Graph

This map shows dog and cat ownership by state using just color gradients. No big tables. No long explanations. Yet...

Data/Images
Feb 3, 2021
dogue-magazine

LOL "Dogue Magazine" Cover

This isn’t a Vogue cover. It’s “DOGUE.” And yet… it feels totally real. That’s the magic of good design and...

Ads/Copywriting/Funny and Weird
Feb 3, 2021
IMG_5513

Worst BBQ In Texas

Rudy’s BBQ in Austin calls itself the “Worst BBQ in Texas”. That’s the whole sign. And that’s genius. Why this...

Ads/Copywriting/Outdoor Advertising
Feb 3, 2021
wine-twitter-ad

Great sponsored ad by a wine company on Twitter

This ad nails the curiosity hook. It doesn’t say “buy wine,” it says “2 MIT grads built an algorithm to...

Ads/Copywriting/Advertorials
Feb 3, 2021
The-Generalist

Great Email Newsletter Homepage by The Generalist

This signup page from The Generalist nails the “trust me, I’m worth it” vibe perfectly. It doesn’t just ask for...

Copywriting/Home Pages/Newsletter
Feb 3, 2021
generalist-pricing

Nice 3-tiered pricing with email signup

This pricing table nails clarity, psychology, and conversion all at once. Three tiers: Free, Premium, and Believer. Each feels intentional...

Copywriting/Pricing/Advice
Feb 3, 2021
Fwd-Where-the-Smart-Money-is-Heading-nevmed-gmail-com-Gmail

Aaron Allen & Associates Newsletter

This newsletter from Aaron Allen & Associates is a great example of how to keep a B2B audience hooked with...

Copywriting/Emails/Newsletter
Feb 2, 2021

A.I. Writing Using Copy.ai (Powered by OpenAI / GPT-3) feat Paul Yacoubian on Idea Gen w/ Computers

Copy.ai didn’t just launch an AI tool. It launched at the perfect time—right as GPT-3 started blowing minds across the...

Copywriting/Podcast/Tweets
Feb 1, 2021
Testimonial-Collect-video-testimonials

Testimonials.to clean looking homepage with pricing

Clean. Simple. Visual. This homepage nails the golden SaaS rule: just show the product. Testimonial.to doesn’t waste time with fancy...

Copywriting/Home Pages/Pricing
Jan 28, 2021
testimonial-before-after

Cool Before/After From Text To Video

Look at this side-by-side. On the left, text testimonials. On the right, video testimonials. You can practically feel the difference....

Before and After/Videos/Data
Jan 28, 2021

Udemy's Gagan Biyani shares the future of online learning - Cohort-Based Course (CBC).

Gagan Biyani helped create Udemy, a $3B online learning giant. Now he’s building the next evolution of online learning: cohort-based...

Podcast/Videos/Data
Jan 24, 2021
Mailshake-pricing-page

Mailshake Pricing Page

Mailshake’s pricing page is a masterclass in reducing friction. It doesn’t just show prices, it builds confidence with proof, protection,...

Copywriting/Pricing/Advice
Jan 22, 2021
Palmolive-ad-print-ad-1970

1970 Palmolive Dish Soap Print Ad

This 1970s Palmolive ad didn’t just sell dish soap—it sold hand care disguised as cleaning. “You’re soaking in it!” became...

Ads/Print Ads/Copywriting
Jan 21, 2021
Tacklebox-Startup-Idea-Validation-for-full-time-professionals (1)

Get TackleBox Home Page

The Tacklebox homepage is a masterclass in clarity and persuasion. It speaks directly to would-be founders who still have a...

Copywriting/Home Pages/Data
Jan 20, 2021
copy-ai-before-after

Scrollable Sidebar Menu Before/After

Small UI change, massive impact. Copy.ai replaced a cluttered layout with a scrollable sidebar menu—and turned a 6-screen hunt into...

Before and After/Advice
Jan 20, 2021
tacklebox-pricing

TackleBox Cohort 2-Tiered Pricing

This table from Tacklebox shows how a single visual can explain complex offerings in seconds. It compares two products—their 7-week...

Copywriting/Pricing/Data
Jan 20, 2021

Sujan Patel: (Juggling 5 SaaS co'+ 1 agency + 3 kids)starting 8 different companies and getting 4.5m visitors per year

Sujan Patel’s life looks like controlled chaos: runs 5+ companies, invests in 10+, has 3 kids, a wife, supercars, motorcycles......

Podcast/Motivation/Videos
Jan 19, 2021
Nike-Print-Ad

Nike Zoom HyperRev Print Ad

Nike’s ad nails the balance between sleek design and clear communication. Every arrow and label tells you exactly why this...

Ads/Print Ads/Copywriting
Jan 15, 2021
Copywriting-course-before-after

Copywriting Course Before and After

In 2011, KopywritingKourse.com looked like the inside of a copywriter’s notebook—quirky, handwritten, and full of personality. By 2021, the site...

Signup Forms/Copywriting/Before and After
Jan 14, 2021
they-are-not-cheap

"They're not cheap" Atoms shoe ad.

Atoms pulls a clever move here. Instead of dodging the “$129 is pricey” complaint, they own it. The copy calmly...

Ads/Print Ads/Copywriting
Jan 13, 2021

How Doctors Communicate Effectively w/ Doctor Natasha Kathuria

Doctors have one of the toughest “sales jobs” on the planet. They have to convince people to take actions they...

Ads/Copywriting/Podcast
Jan 13, 2021

Command Palette

Search for a command to run...