New Types of Jobs
Thirty years ago, nobody thought “YouTube strategist” or “Notion template seller” would be real jobs. Now they’re everywhere. The internet...

Muhammad Ali VS George Foreman Boxing Ad from 1974
This fight poster for Ali vs. Foreman proves you don’t need fancy graphics to grab attention. A yellow background, two...

Apple Revenue Sources Chart
Ever stared at financial reports and felt your brain melt? This Apple revenue chart is the cure. With clean colors...

Dog and Cat Ownership Graph
This map shows dog and cat ownership by state using just color gradients. No big tables. No long explanations. Yet...

LOL "Dogue Magazine" Cover
This isn’t a Vogue cover. It’s “DOGUE.” And yet… it feels totally real. That’s the magic of good design and...

Worst BBQ In Texas
Rudy’s BBQ in Austin calls itself the “Worst BBQ in Texas”. That’s the whole sign. And that’s genius. Why this...

Great sponsored ad by a wine company on Twitter
This ad nails the curiosity hook. It doesn’t say “buy wine,” it says “2 MIT grads built an algorithm to...

Great Email Newsletter Homepage by The Generalist
This signup page from The Generalist nails the “trust me, I’m worth it” vibe perfectly. It doesn’t just ask for...

Nice 3-tiered pricing with email signup
This pricing table nails clarity, psychology, and conversion all at once. Three tiers: Free, Premium, and Believer. Each feels intentional...

Aaron Allen & Associates Newsletter
This newsletter from Aaron Allen & Associates is a great example of how to keep a B2B audience hooked with...
A.I. Writing Using Copy.ai (Powered by OpenAI / GPT-3) feat Paul Yacoubian on Idea Gen w/ Computers
Copy.ai didn’t just launch an AI tool. It launched at the perfect time—right as GPT-3 started blowing minds across the...

Testimonials.to clean looking homepage with pricing
Clean. Simple. Visual. This homepage nails the golden SaaS rule: just show the product. Testimonial.to doesn’t waste time with fancy...

Cool Before/After From Text To Video
Look at this side-by-side. On the left, text testimonials. On the right, video testimonials. You can practically feel the difference....
Udemy's Gagan Biyani shares the future of online learning - Cohort-Based Course (CBC).
Gagan Biyani helped create Udemy, a $3B online learning giant. Now he’s building the next evolution of online learning: cohort-based...

Mailshake Pricing Page
Mailshake’s pricing page is a masterclass in reducing friction. It doesn’t just show prices, it builds confidence with proof, protection,...

1970 Palmolive Dish Soap Print Ad
This 1970s Palmolive ad didn’t just sell dish soap—it sold hand care disguised as cleaning. “You’re soaking in it!” became...

Get TackleBox Home Page
The Tacklebox homepage is a masterclass in clarity and persuasion. It speaks directly to would-be founders who still have a...

Scrollable Sidebar Menu Before/After
Small UI change, massive impact. Copy.ai replaced a cluttered layout with a scrollable sidebar menu—and turned a 6-screen hunt into...

TackleBox Cohort 2-Tiered Pricing
This table from Tacklebox shows how a single visual can explain complex offerings in seconds. It compares two products—their 7-week...
Sujan Patel: (Juggling 5 SaaS co'+ 1 agency + 3 kids)starting 8 different companies and getting 4.5m visitors per year
Sujan Patel’s life looks like controlled chaos: runs 5+ companies, invests in 10+, has 3 kids, a wife, supercars, motorcycles......

Nike Zoom HyperRev Print Ad
Nike’s ad nails the balance between sleek design and clear communication. Every arrow and label tells you exactly why this...

Copywriting Course Before and After
In 2011, KopywritingKourse.com looked like the inside of a copywriter’s notebook—quirky, handwritten, and full of personality. By 2021, the site...

"They're not cheap" Atoms shoe ad.
Atoms pulls a clever move here. Instead of dodging the “$129 is pricey” complaint, they own it. The copy calmly...
How Doctors Communicate Effectively w/ Doctor Natasha Kathuria
Doctors have one of the toughest “sales jobs” on the planet. They have to convince people to take actions they...