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optimize-instagram-profile-how-to

Optimize your Instagram profile mockup

Most people overthink their Instagram bios. But this one image breaks it down beautifully — every piece of the profile...

Instagram/Copywriting/Images
Sep 3, 2022
california-avocados-sensous-fruit

California avocados, a "sensuous" food

This vintage ad makes avocados sound downright seductive. Instead of talking about health or freshness, it leans into the feeling...

Ads/Print Ads/Copywriting
Sep 2, 2022
underskin-subway-human-map

Human anatomy in form of subway map

This visual is genius. It takes one of the most complex systems on Earth — the human body — and...

Data/Images/Social Media
Sep 1, 2022
Vintage_Ad_Baseball_Guide_to_Ball_Park_Franks

Baseball Guide to Ball Park Franks Ad

This ad nails the “speak your audience’s language” rule. Ball Park Franks turned baseball jargon into a visual joke book,...

Ads/Print Ads/Copywriting
Sep 1, 2022
banana-full-example

Full for 20 min -vs- Full for 2 hours

This image nails what great marketing does: tells a complex story in seconds. One banana, two timelines, and boom—you instantly...

Instagram/Copywriting/Data
Aug 31, 2022
kraft-educational-1962-ad

Kraft ad gives helpful suggestions

This 1962 Kraft ad didn’t just push cheese—it gave parents sandwich ideas for their kids’ lunches. That’s clever marketing: teaching...

Ads/Print Ads/Copywriting
Aug 31, 2022
vitalis-workout-ad

Vitalis Vintage Hair Workout Ad

Maurice Richard wasn’t just a hockey legend—he had “winning” hair, too. Vitalis used his fame in this vintage ad to...

Ads/Print Ads/Copywriting
Aug 31, 2022
evaporated-milk-ad

Vintage Borden's Milk Brand Ad

This vintage Borden’s ad is a masterclass in product synergy. It shows three types of milk—bottled, evaporated, and condensed—all under...

Ads/Print Ads/Copywriting
Aug 30, 2022
Cold-email

Cold email with a ton of value

This cold email doesn’t push a pitch—it launches a connection. Literally. The sender invites someone to watch a rocket take...

Copywriting/Emails/Images
Aug 29, 2022
2-wheel-4-wheel-eagle

American Motors Eagle 2-wheel or 4-wheel option ad

This 1983 Eagle Wagon ad packs a ton of info into just a few lines — and it works. Each...

Ads/Print Ads/Copywriting
Aug 26, 2022
popup with testimonial social proof

Pop up triggered on pricing page to promote free trial

You know that moment when you’re about to leave a site…and then a well-timed popup grabs your attention? This one...

Copywriting/Tweets/Pop Ups
Aug 21, 2022
homepage graphics

Homepage graphic easily explains product

Klaviyo nails it here. Instead of dumping text about "automation" or "personalization", they show exactly how the magic happens. A...

Copywriting/Home Pages/Images
Aug 20, 2022
atari-stacks-up-ad

"No other video game stacks up"

This 1980 Atari ad doesn’t just tell you they have more games—it shows you. A tall, colorful stack of game...

Ads/Print Ads/Tweets
Aug 19, 2022
bud-1960

1960's Budweiser Ad

There’s something magnetic about this old Budweiser ad. A smiling guy mid-bite, beer mid-pour — it’s weirdly captivating. Let’s unpack...

Ads/Print Ads/Copywriting
Aug 19, 2022
pricing page with a special message

Pricing page with a special message that creates a sense of urgency

This pricing page does something sneaky-smart. It warns visitors that prices are about to go up and gives them one...

Copywriting/Pricing/Advice
Aug 18, 2022
social proof past customer highlights

Past client highlight section of homepage is a great display of social proof

Ghost nails social proof on their homepage. Instead of a boring wall of logos, they show off actual creators using...

Copywriting/Social Proof/Images
Aug 17, 2022
course-community-path

Building Courses to Community Path

Ever notice how course creators all seem to follow the same growth path? It starts with one course and ends...

Before & After/Tweets/Images
Aug 16, 2022
spyfu homepage social proof

Spyfu homepage excellent headline and call to action

This page nails the classic SaaS formula: promise, proof, and participation. The visitor knows in five seconds what SpyFu does,...

Copywriting/Home Pages/Social Proof
Aug 16, 2022
mcdonalds print ads

Mcdonalds print ad says a lot with less

McDonald’s nailed visual storytelling with this ad. They took something as ordinary as a burger box and made it look...

Ads/Print Ads/Images
Aug 15, 2022
vintage kodak ad print ad

Vintage Kodak camera Ad headline sparks curiosity

At first glance, this Kodak ad makes no sense. “Two cameras in one pocket”? Huh? But that confusion is exactly...

Ads/Print Ads/Copywriting
Aug 15, 2022

Online Casinos Exposed: Understanding Their Operation

Look at that image: a glossy roulette table, stacks of chips, a laptop glowing in the background. That’s not just...

Copywriting/Funny and Weird/Images
Aug 15, 2022
tab-calories-ad-1964

"How can just 1 calorie taste so good?"

This 1964 Tab ad nailed what most modern brands still miss — it made “diet” feel indulgent. Instead of selling...

Ads/Print Ads/Copywriting
Aug 13, 2022
wmf ad cooking knife

Cooking knife print sensationalized benefits

Talk about visual exaggeration done right. WMF’s knife ad doesn’t show slicing veggies—it shows the knife cutting through the whole...

Ads/Images
Aug 13, 2022
1962-volkswagen-van-print-ad

1962 Volkswagen Van "Be the first on your block"

Volkswagen ads were masters of flipping the script. Just look at this one. A van with every door and window...

Ads/Print Ads/DDB Agency
Aug 11, 2022
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