Disney's business strategy infographic (1957)
In 1957, Disney drew this wild flowchart showing how every part of the company fed the others. Movies led to...
Solar energy home page mockup before and after
This redesign shows how a few words can turn a “meh” homepage into a money-maker. The original solar energy hero...
The Prevention Lens
The 4 C's Copywriting Formula
Most copy fails because it’s confusing, bloated, boring, or unbelievable. The 4 C’s Formula—Clear, Concise, Compelling, Credible—fixes all of that....
5 Stages of Market Sophistication
If your ads aren’t converting, it’s probably not your product—it’s your messaging. This chart nails one crucial marketing truth: your...
The Analogy Lens
MoonClerk home page
MoonClerk’s homepage is a masterclass in clarity. In just a few scrolls, it explains what it does, who it’s for,...
Awesome "grandparents" illustration from WaitButWhy
This Wait But Why graphic shows how little of your DNA comes from each ancestor. You’ve got hundreds of contributors,...
The Risk-Free Lens
The 4 U's Copywriting Formula
If your headline doesn’t make people stop scrolling, it’s invisible. The 4 U’s formula is the cheat code for writing...
Sales Email Copywriting Formulas
Ever stared at a blank screen wondering how to start your sales email? Sendlane swoops in with four tried-and-true formulas...
The One-Up Lens
YardZen Before/After Pic
Nothing grabs attention faster than a dramatic transformation shot. Yardzen nails this with a clean before-and-after that instantly sells the...
The Exotic Lens
The Problem-Agitate-Solution (PAS) Copywriting Formula
Ever get stuck staring at a blank page? Use the PAS formula. Problem, Agitate, Solution. It’s like storytelling for selling...
10 Steps to Writing Great Copy
This visual nails the fundamentals of great copywriting. It’s not about fancy words or clever rhymes. It’s about clarity, benefits,...
The X-Factor Lens
Ever wonder why some ads make products look like magic? It’s because they position the product as the secret ingredient...
The Value-First Lens
Neville MedhoraHow To Create Advertising That Sells by David Ogilvy
David Ogilvy’s “How to Create Advertising That Sells” wasn’t an ad for a product. It was an ad for Ogilvy...
The Discovery Lens
When Working More Is A Waste Of Time
This chart nails a truth every marketer needs: more hours ≠ more results. After a certain point, the output curve...
Creative Tailgaiting Billboard
This billboard doesn’t just tell you “don’t tailgate.” It shows you the brutal cost of tailgating so powerfully you can...
The Lightbulb Lens
Funny Dentist Ad
Ever seen an ad that makes you laugh and proves its point instantly? This dental ad nails it. The guy’s...