Compression bag before and after
Most product shots are boring. This compression bag company nailed it by focusing on the dramatic before and after instead...
Boots for sale on Craigslist (before and after)
This Craigslist ad went from “meh” to “must-click” with one change: a photo makeover. The original looked like your average...
Dentist Shark Facebook Ad
This Facebook ad from Richard Byler Dental has one job: stop the scroll. And it nails it with a hilarious...
Burger King Ad That Steals Customers
Burger King put a “flame-grilled” ad right outside a McDonald’s. It’s clever, gutsy, and brilliantly placed. The copy even offers...
AC Tuneup Direct Mail Flyer
This flyer nails the "neighbor talking to neighbor" tone. It’s not shouting corporate offers. It’s a friendly local guy explaining...
Ghost Org Complex Vs Simple Pricing
This Ghost.org pricing graphic is a masterclass in contrast selling. It takes the messy, expensive “old way” of launching a...
The "Don't Hire Us" Page
This web design agency flipped the script. Instead of a “Hire Us” page, they made a “DON’T Hire Us” one....
Panasonic Nose Hair Trimmers Billboard
This billboard from Panasonic is pure marketing genius. It uses actual power lines to look like nose hairs being trimmed....
The Comparison Lens
The Crazy Story Lens
Starwax Super-Targeted Ad
This Starwax ad is marketing laser focus at its best. Most people won’t notice anything strange. But for people who...
The Personalized Lens
The Helpful Lens
The No Blame Lens
Bellroy Wallets USP-Focused Hero Homepage
Bellroy nails a core marketing principle: show the difference, don’t just say it.Their hero section features a simple interactive slider...
The Durability Lens
Concise vs Wordy Writing
This visual doesn’t just tell you to “be concise.” It shows it. By keeping the red text (wordy) and black...
The No-Brainer Lens
Restaurant Tunnel Billboard
This is one of those rare billboards you can’t ignore because, well, you drive straight into its mouth. Oldtimer’s “All...
The Sniper Lens
The Case Study Lens
Features vs. Benefits (Diet Coke)
Most marketers get stuck talking about what their product is. Great marketers talk about what their product does for you....
The 5 Levels of Awareness
Every word you write should match your audience’s awareness level. This simple chart from Eugene Schwartz shows the five stages...
