Latest
eve-mattress-ad1

Eve Mattress Ad Campaign

Eve Mattress didn’t show fluffy beds or cozy bedrooms. They sold sleep using words only. Their tube ads were literally...

Ads/Print Ads/Copywriting
Oct 10, 2018

The 22 Rules of Storytelling by Pixar

Pixar’s storytelling rules aren’t just for filmmakers. They’re a masterclass in how to connect with humans—aka your customers. Each one...

Ads/Formulas/Copywriting
Oct 10, 2018

Old Typewriter Print Ads

These vintage typewriter ads are a masterclass in selling technology before it was cool. Marketers back then weren’t pitching “machines”...

Ads/Print Ads/Copywriting
Oct 10, 2018
old-remington-typewriter-ad

Remington Typewriter "Bragging" Ad

Remington didn’t just sell typewriters. They sold leadership. This old ad took a “we built the industry” angle and backed...

Ads/Print Ads/Copywriting
Oct 10, 2018
there-are-many-reasons-typewriter-ad

Typewriter Print Ad

This L.C. Smith & Bros. typewriter ad looks like a masterclass in doing more with less. Big headline. Small body....

Ads/Print Ads/Copywriting
Oct 10, 2018
vest-pocket-adding-maching-old-ad

Vest-Pocket Adding Machine Print Ad

This old ad for a “Vest-Pocket Adding Machine” pulls off something rare — it gives the product a voice! The...

Ads/Print Ads/Copywriting
Oct 10, 2018
paper-fasteners-old-ad

Old Print Ad for Paper Fastener Machines

This old Hotchkiss ad shows how even simple office tools can look like must‑have business essentials. It didn’t sell “a...

Ads/Print Ads/Copywriting
Oct 10, 2018
copy-chief-5-ways-change-marketing

Copy Chief "5 Ways" Sales Page

This Copy Chief sales page nails the “reason why” approach. Instead of pushing features, it gently walks readers through why...

Copywriting/Advice/Sales Pages
Oct 10, 2018
The-Copy-Cure-landingpage

The Copy Cure Landing Page

The Copy Cure landing page is a masterclass in explaining why someone should buy. Every section gently walks you from...

Copywriting/Sales Pages
Oct 10, 2018
articoolo pricing

Articoolo monthly and one-time pricing structure

This pricing page from Articoolo nails it: it gives customers two clear choices—pay per use or subscribe and save. It’s...

Copywriting/Pricing/Advice
Sep 28, 2018
summary-of-content-post

Making better content checklist

This little image sums up how to write amazing content in 12 lines flat. It’s like a recipe for irresistible...

Copywriting/Data/Advice
Sep 24, 2018
CodementorX-testimonials

Side-bar testimonials on CodeMentor

CodeMentor does something clever on their developer directory page. As you scroll through profiles, a sidebar shows real client reviews...

Copywriting/Data/Advice
Sep 17, 2018
Beachside-Direct-mail-flyer

Beachside Property Direct Mail

Direct Mail
Sep 11, 2018
Tyndall-direct-mail-flyer-2

Tyndall Love Direct Mail Flyer

This real estate postcard nails an emotional upgrade pitch: stop “settling” for a studio and “love” the two-bedroom you deserve....

Print Ads/Copywriting/Direct Mail
Sep 11, 2018
Garden-Bros-Circus

Garden Bros Circus Direct Mail (Gives free tickets away)

This direct mail piece is genius. A plain white envelope stuffed with a stack of bright red “FREE TICKETS” for...

Ads/Direct Mail/Advice
Sep 11, 2018
Fith-and-West-Direct-Mail-Flyer

Fifth and West Condos Direct Mail Flyer Utilizing Numbers

This condo flyer hooks attention fast with numbers. Big, bold ones. Each figure tells a story about space, luxury, and...

Print Ads/Copywriting/Direct Mail
Sep 11, 2018
The-Tyndalls-Direct-Mail-Flyers

The Tyndall's Direct Mail flyer

This direct mailer nails real estate marketing by turning a condo pitch into an emotional trigger. The message? Stop renting...

Ads/Copywriting/Direct Mail
Sep 11, 2018
Frase I Research Intelligence -2.

Frase AI About Page

Most “About” pages are either brag sheets or snooze-fests. Frase found the sweet spot: clear, human, and purpose-driven. Marketing Analysis...

Copywriting/About Pages/Images
Sep 4, 2018
mindmeister

MindMeister 4-Option Pricing

A clean pricing table can make or break a signup. This one nails it. It shows exactly who each plan...

Copywriting/Pricing/Advice
Aug 31, 2018
Introducing More Clients Every Month

More Clients Every Month by Derek Halpern of Social Triggers

Derek Halpern’s course page is a masterclass in persuasive design. It sells a high-ticket service business course using a simple,...

Copywriting/Advice/Sales Pages
Aug 30, 2018
guardians-of-the-gums-i-am-tooth-billboard

I AM TOOTH Billboard for Dentist

This dental billboard nailed what most local ads miss: attention and memorability. Instead of another generic smile stock photo, they...

Ads/Print Ads/Copywriting
Aug 28, 2018
proof ad

Clever advertisement for garage builder

A real estate agent nailed it with this one. The ad shows where Apple, Google, Amazon, and others started —...

Ads/Print Ads/Copywriting
Aug 27, 2018
hostel for sale fb post

Super effective Facebook Post for selling a business

This one-page Facebook post sold one of Thailand’s top hostels and racked up hundreds of inquiries. No fancy sales funnel....

Copywriting/Data/Social Media
Aug 27, 2018
quizlet superpowers

Quizlet "Add Superpowers" Pricing

“Add superpowers to your account!” That’s the first thing you see when Quizlet pitches its paid plan. Instead of focusing...

Copywriting/Pricing/Data
Aug 26, 2018

Command Palette

Search for a command to run...