Latest
mary-test

Profile Photo: Mary Profile

Wild how the same person can look confident, awkward, or super likable—all depending on the photo. These four headshots prove...

Profile Photos/Data/Images
Mar 27, 2018
j-test-modified

Profile Photos: Jaime Profile

A tiny zoom changes everything.Same person. Same shirt. Same background. But in one photo, he suddenly looks smarter, friendlier, and...

Profile Photos/Data/Images
Mar 26, 2018
ankit-photo-rank

Profile Photo: Ankit Profile Photos

A single photo can totally shift how people feel about you. The picture above shows the same person rated as...

Profile Photos/Data/Images
Mar 26, 2018
derek-social1

Profile Photo: Derek Halpern With Neutral Disdain

This one photo says it all. Same face, same expression, same lighting. Yet when people see it framed as “Dating,”...

Ads/Copywriting/Profile Photos
Mar 26, 2018
derek-social2

Profile Photo: Derek Halpern With Suit And Power Pose

Look at this image. Same guy, same pose, same lighting. But one word swap—from “Social” to “Dating” to “Business”—and people’s...

Ads/Copywriting/Profile Photos
Mar 26, 2018
ramit-social1

Profile Photo: Ramit Staring You Down

Three photos. Same guy. Totally different reactions. Social viewers see him as “confident,” daters call him “attractive,” and business folks...

Ads/Profile Photos/Images
Mar 26, 2018
noah-social2
Posted by Noah KaganNoah Kagan

Profile Photo: Noah Kagan With Smile and “Power Arms”

Look at this photo: same guy, same shirt, same smile. But when labeled “social,” “dating,” or “business,” people see totally...

Profile Photos/Data/Images
Mar 26, 2018
noah-social1

Profile Photo: Noah Kagan Crazy Hair and Crazy Beard

Same photo. Same lighting. Three different captions: “dating,” “business,” and “social.” The votes? Totally different. Context literally rewired how people...

Copywriting/Profile Photos/Images
Mar 26, 2018
neville-social9

Profile Photo: Neville Dressed Indian

One photo. One person. Three totally different vibes. In a red kurta, this guy looks confident and fun in a...

Ads/Copywriting/Profile Photos
Mar 26, 2018
neville-social10

Profile Photo: Neville On Laptop WITHOUT Homer

This one’s wild. A single photo of a smiling guy with a laptop got rated completely differently depending on whether...

Profile Photos/Data/Images
Mar 26, 2018
neville-social12

Profile Photo: Neville On Laptop WITH Homer

This photo is a sneaky little marketing lesson. One image, three totally different ratings — just based on whether people...

Copywriting/Profile Photos/Images
Mar 26, 2018
neville-social7

Profile Photo: Neville Casually Sitting

One picture. Three audiences. Totally different takes. This image shows how social, business, and dating platforms interpret the same photo...

Ads/Copywriting/Profile Photos
Mar 26, 2018
neville-social4

Profile Photo: Neville Doing A Handstand

That handstand photo? It’s fun on Instagram, likable on LinkedIn, and attractive on Tinder. Same pixels, totally different perceptions. That’s...

Profile Photos/Images/Advice
Mar 25, 2018
neville-social5

Profile Photo: Neville Smiling And Crossing Arms

One photo. Three labels. Three completely different reactions.Call it “business” and people see competence. Call it “social” and he’s fun....

Ads/Copywriting/Profile Photos
Mar 25, 2018
neville-social3

Profile Photo: Neville with Neutral Disdain

Crazy how one face can tell three totally different stories. In this image, the same photo gets rated in three...

Copywriting/Emails/Profile Photos
Mar 25, 2018
neville-social2

Profile Photo: Neville Smiling Really Big

One photo. Three contexts. Wildly different reactions.Social? He’s “fun and confident.”Business? Suddenly he’s “likable but not competent.”Dating? “Trustworthy and attractive.”Nothing...

Ads/Copywriting/Profile Photos
Mar 25, 2018
neville-social1

Profile Photo: Neville With Neutral Expression

This photo experiment shows how one image can tell three totally different stories depending on the audience. Same shirt. Same...

Profile Photos/Data/Images
Mar 25, 2018
techcrunch

TechCrunch event marketing email

This TechCrunch email proves you don’t need paragraphs to persuade. In under 100 words, it turns a discount into an...

Event Marketing/Copywriting/Emails
Mar 25, 2018
udemy-email

Udemy enrollment confirmation email

Right after you buy a course, Udemy hits you with this sleek email. No fluff. Just a giant green “Start...

Copywriting/Emails/Advice
Mar 25, 2018
seo email

SEO link request email from Tony Robbins team

A quietly powerful email from Tony Robbins’ team turns “mentions” into backlinks. No long pitch. No pressure. Just a short,...

Copywriting/Emails/Advice
Mar 25, 2018
Ramit-engagement-email

Ramit Sethi engagement email.

Ramit Sethi pulled a genius move in his newsletter: he didn’t give advice — he asked for it. His email...

Copywriting/Emails/Advice
Mar 25, 2018
neville-social11

Profile Photo: Neville Smiling On Website

Wild how one photo can tell three totally different stories. Same guy, same look—but label it “Dating,” “Social,” or “Business”...

Ads/Copywriting/Before and After
Mar 25, 2018
Neil patel style blog notification email

Neil Patel style blog notification email.

Neil Patel’s email looks almost too simple: a quick story, one impressive number, a hint of curiosity, and a link....

Copywriting/Emails/Data
Mar 25, 2018
neville-social8

Profile Photo: Neville Smiling Slightly

Wild how one photo can tell three totally different stories. In this image, the same guy gets rated differently just...

Copywriting/Profile Photos/Images
Mar 25, 2018

Command Palette

Search for a command to run...