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british-rail-protection-ad

British Rail Protection Ad

This vintage British Rail ad doesn’t sell tickets—it sells an idea. It uses a striking photo of Big Ben buried...

Ads/Print Ads/Flyers
Dec 15, 2021
kodak-christmas

Kodak Christmas Ad from 1955

This vintage Kodak ad nails what so many modern brands forget: make shopping easy. It’s not just an ad, it’s...

Ads/Print Ads/Copywriting
Dec 15, 2021
oscar-the-grouch-motivation

Oscar The Grouch Motivation

There’s something oddly inspiring about this photo of Oscar the Grouch dropping motivational heat. It’s silly, unexpected, and totally sticks...

Copywriting/Motivation/Quotes
Dec 15, 2021
katelynBourgoin-tweete

Working in marketing advice.

Katelyn Bourgoin nails it: great marketing isn’t about hacks. It’s about learning from real customers, testing what you think you...

Copywriting/Tweets/Data
Dec 14, 2021
russian mcdonalds email

Russian McDonald’s Email

McDonald’s Russia sent out a genius email that mixed astrology with burgers. Even if you can’t read the language, you...

Ads/Copywriting/Emails
Dec 14, 2021
we-work-email

WeWork Black Friday Sale Email

Hot flames. Big discount. Simple offer. WeWork nailed the urgency and clarity game with this Black Friday email ad. Marketing...

Ads/Copywriting/Emails
Dec 14, 2021
mcdonalds-holiday-ad

Neat Christmas McDonald’s ad

McDonald’s nailed the holiday vibe with this campaign. They turned ice cream into Santa and fries into a Christmas tree....

Ads/Print Ads/Images
Dec 14, 2021
cold-cigareettes

Kools “Cold” Ad

This old KOOLS ad is wild. It basically says: “Got a sore throat? Smoke more!” Ethically questionable, yes, but the...

Ads/Print Ads/Copywriting
Dec 14, 2021
presto-pressure-cooker

Presto Pressure Cooker Ad

This vintage Presto ad nailed a timeless marketing truth: people don’t buy the thing, they buy what it gives them....

Ads/Print Ads/Copywriting
Dec 8, 2021
scott-toilet-paper

Scott "Soft" Ad

This vintage Scott "Soft-Weve" ad turns plain old toilet paper into a symbol of elegance. The model is dressed like...

Ads/Print Ads/Copywriting
Dec 8, 2021
writing-motivation

Writing Motivation to just get starteed

Everyone waits for motivation to strike before doing the work. But that’s backwards. This graphic nails it: motivation shows up...

Copywriting/Motivation/Images
Dec 7, 2021
features-v-benefits-graphics

Features VS Benefits

This image nails one of marketing’s oldest lessons: people don’t buy features, they buy benefits. When you show a product’s...

Ads/Copywriting/Before & After
Dec 7, 2021
Gumroad-–-Sell-what-you-know-and-see-what-sticks

Retro GumRoad.com Homepage

Gumroad went full 80s with its homepage. Neon colors, hand-drawn illustrations, and playful copy make it feel like a comic...

Copywriting/Home Pages/SaaS Pages
Dec 6, 2021
hot-dr-pepper-ad-1969

Hot Dr Pepper Drink ☕️

In 1969, Dr. Pepper pulled a wild move: they told people to drink it hot. Yep, the same bubbly soda...

Ads/Print Ads/Copywriting
Dec 1, 2021
idea-to-store-contest-page

IdeaToStore Instagram Contest Landing Page

Shopify and .Store Domains ran a slick contest that turned business dreams into a viral marketing campaign. The hook: share...

Event Marketing/Instagram/Copywriting
Dec 1, 2021
sam-altman-world-faster-tweet

Sam Altman World Moving Faster Tweet

Tweets/Advice/Social Media
Dec 1, 2021
utopia-marketing-community-pricing

Utopia 2 Tier Pricing

This pricing section nails the basics. Two tiers. Clear contrast. Strong call to action. No fluff. It makes the buying...

Copywriting/Pricing/Advice
Dec 1, 2021
Marketers-Utopia-–-MarketerUtopia

Utopia Sales Page

This Utopia sales page nails clarity, design, and persuasion all at once. It’s sleek, benefits-first, and makes joining feel like...

Copywriting/Home Pages/Sales Pages
Dec 1, 2021
Video

Interview: Codie Sanchez - Running "Unsexy Businesses"

Most marketers chase shiny ideas. Codie Sanchez does the opposite. She buys small, unsexy businesses like laundromats and vending machine...

Copywriting/Podcast/Videos
Nov 22, 2021
mcDonalds-big-mac-launch-ad

1969 McDonald's BigMac launched ad

In 1969, McDonald’s launched the Big Mac with an ad that nailed the basics. No fluff. No gimmicks. Just a...

Ads/Copywriting/Images
Nov 8, 2021
Video

David Perell - Writing, Growing on Twitter, and Running Cohorts (+ Live Twitter Bio Reviews)!

David Perell didn’t just write — he published relentlessly. His growth on Twitter came from turning his curiosity into consistent,...

Copywriting/Podcast/Tweets
Nov 1, 2021
Video
Posted by Sam ParrSam Parr

Books About Writing (w/ Sam Parr and Neville Medhora)

Books/Videos
Oct 19, 2021
RoshanPatel

Running a startup is 99% writing

Copywriting/Tweets/Social Media
Oct 5, 2021
Weekly Trending

Exploding Topics newsletter landing page

This Exploding Topics newsletter page nails the basics: it’s clean, clear, and makes you want to sign up fast. It...

Copywriting/Home Pages/SaaS Pages
Sep 28, 2021
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