The Friars Club Text Message Ad
This pub could’ve listed band names on a boring flyer. Instead, they made it look like an iMessage chat between...
HustleCon 2018 sales page
This Hustle Con landing page is a masterclass in simplicity. No gimmicks. No dancing pop-ups. Just a clear story that...
Fake news flyer and bookmark
This "Protect Yourself from Fake News" bookmark is sneaky good marketing. It’s meant to teach readers media literacy, but every...
Profile Photo: Anouk Profile
These three photos show the same woman. Yet, depending on the setting, she’s seen as more fun, authentic, or competent....
Profile Photo: Mary Profile
Wild how the same person can look confident, awkward, or super likable—all depending on the photo. These four headshots prove...
Profile Photos: Jaime Profile
A tiny zoom changes everything.Same person. Same shirt. Same background. But in one photo, he suddenly looks smarter, friendlier, and...
Profile Photo: Ankit Profile Photos
A single photo can totally shift how people feel about you. The picture above shows the same person rated as...
Profile Photo: Derek Halpern With Neutral Disdain
This one photo says it all. Same face, same expression, same lighting. Yet when people see it framed as “Dating,”...
Profile Photo: Derek Halpern With Suit And Power Pose
Look at this image. Same guy, same pose, same lighting. But one word swap—from “Social” to “Dating” to “Business”—and people’s...
Profile Photo: Ramit Staring You Down
Three photos. Same guy. Totally different reactions. Social viewers see him as “confident,” daters call him “attractive,” and business folks...
Noah KaganProfile Photo: Noah Kagan With Smile and “Power Arms”
Look at this photo: same guy, same shirt, same smile. But when labeled “social,” “dating,” or “business,” people see totally...
Profile Photo: Noah Kagan Crazy Hair and Crazy Beard
Same photo. Same lighting. Three different captions: “dating,” “business,” and “social.” The votes? Totally different. Context literally rewired how people...
Profile Photo: Neville Dressed Indian
One photo. One person. Three totally different vibes. In a red kurta, this guy looks confident and fun in a...
Profile Photo: Neville On Laptop WITHOUT Homer
This one’s wild. A single photo of a smiling guy with a laptop got rated completely differently depending on whether...
Profile Photo: Neville On Laptop WITH Homer
This photo is a sneaky little marketing lesson. One image, three totally different ratings — just based on whether people...
Profile Photo: Neville Casually Sitting
One picture. Three audiences. Totally different takes. This image shows how social, business, and dating platforms interpret the same photo...
Profile Photo: Neville Doing A Handstand
That handstand photo? It’s fun on Instagram, likable on LinkedIn, and attractive on Tinder. Same pixels, totally different perceptions. That’s...
Profile Photo: Neville Smiling And Crossing Arms
One photo. Three labels. Three completely different reactions.Call it “business” and people see competence. Call it “social” and he’s fun....
Profile Photo: Neville with Neutral Disdain
Crazy how one face can tell three totally different stories. In this image, the same photo gets rated in three...
Profile Photo: Neville Smiling Really Big
One photo. Three contexts. Wildly different reactions.Social? He’s “fun and confident.”Business? Suddenly he’s “likable but not competent.”Dating? “Trustworthy and attractive.”Nothing...
Profile Photo: Neville With Neutral Expression
This photo experiment shows how one image can tell three totally different stories depending on the audience. Same shirt. Same...
TechCrunch event marketing email
This TechCrunch email proves you don’t need paragraphs to persuade. In under 100 words, it turns a discount into an...
Udemy enrollment confirmation email
Right after you buy a course, Udemy hits you with this sleek email. No fluff. Just a giant green “Start...
SEO link request email from Tony Robbins team
A quietly powerful email from Tony Robbins’ team turns “mentions” into backlinks. No long pitch. No pressure. Just a short,...