The Monopoly Investing Lesson
This Monopoly-inspired post nails a key money and marketing mindset: stop just playing the game, start owning the board. Marketing...
Ally Bank’s super honest fee copy
I love how Ally Bank on this page goes SUPER HONEST and upfront about the fees they do charge. Instills...
The Smartest Freelance Pricing Board Ever
This photo shows a design studio’s price list that hilariously explains why micromanaging costs more. It’s a genius communication tool...
The Future Flies Itself: Skytron’s Slick Branding
This Skytron ad nails futuristic minimalism. A dark background, sleek jet silhouette, and bold tagline—nothing extra, just pure “wow.”Why It...
This is alarming.
Over 60% of VC money is now going to AI companies.
For reference, only 40% of the VC money went to internet companies in 1999.
If those AI companies don’t start generating real revenue soon enough, investors will start stepping back.
...
What Marketers Can Learn From The AI Gold Rush
AI is sucking up over 60% of all venture capital dollars right now. That’s more than the dot-com boom ever...
Lone Wolves Starve. Packs Eat.
This short note hits hard. It feels like advice from a grandfather, but it’s really a masterclass in teamwork and...
The Market Emotion Curve: A Mirror for Marketers
This classic “market psychology” chart isn’t just for investors. It’s a killer visual for any marketer trying to understand audience...
The Marketing Power of Emotional Timelines
This chart hits you in the gut. It shows how “time spent with children” peaks and then fades. That's emotional...
This graph looks like a handshake 🤝 “I’m gonna take over from here” https://t.co/dG58lypg5a
The AI-Human Content Handshake
That’s not just a graph. It’s the moment AI content shook hands with human writers and said, “I got this...
Ramp Makes Finance Look Fun (Seriously)
This ad from Ramp flips B2B finance marketing on its head. Instead of spreadsheets or suits, we get… a cozy...
Courses vs Software: The Shift in What People Pay For
Ever notice that fewer people want to learn how to do something and more want it done for them? This...
🎤 The SWIPES Email (Friday, October 24th, 2025)
Happy Friday, I am writing this email from my patio outside whilst drinking a beer and the weather is super...
The Jevons Paradox: When things get cheaper, more people use it
Ever notice how faster software or cheaper ads actually make you use more of them? That’s the Jevons Paradox in...
The $79 Lunch Deal That Stops the Scroll
This MealPal ad nails the art of making people stop mid-scroll. Big, bold price. Mouthwatering food. A deal that feels...
How AI Turns Solopreneurs into Powerhouses
This cartoon nails it: AI isn’t replacing people, it’s supercharging them. The image shows how a lone introvert can suddenly...
Digital devices can be addictive
This image nails modern addiction: a cigarette built from circuit boards. No words, but the message hits instantly. Our devices...
The $1.26 Billion Marketing Lesson
This image is a wild reminder of how fast tech has evolved. In the 1980s, 32GB of RAM would’ve cost...
To Free or Not To Free: A Simple Framework for SaaS Pricing
Ever wonder if your product should have a free version? This flowchart from Gaurav Vohra nails it. It’s a cheat...
Clearscope’s Home Run: Positioning for the Future of Search
Clearscope nails its homepage messaging by tackling a hot topic: SEO in the age of AI. The headline “Get Discovered...
Things that didn’t exist 27 years ago:
Tesla
SpaceX
iPhone
YouTube
X
Facebook...
27 Years to Build the Future
Imagine 1997. No YouTube. No iPhone. No Uber. No Tesla. Wild, right?This tweet from @stats_feed smacks us with one point:...
The Sofa That Sells Itself
Ever see a product image so clear it stops you from scrolling? That’s what Koala nailed with this exploded-view visual....
The Ad That Makes B2B Feel Human
This ad from Base American hits you right in the feels with just one line: “Don’t tell your grandkids all...
The Ad That Promises Effortless Newsletters
This ad nails it with one powerful question: “Imagine if your newsletter could write itself?” It immediately hooks every marketer...
Why This “Perfect Weather Map” Is Perfect Marketing
This map showing which parts of the U.S. have the most “perfect weather days” is weather data with personality. It...