
Blood and Thunder Book Recommendation
The cover of Blood and Thunder grabs you by the collar. Sepia riders, bold lettering, and raw adventure vibes. It’s...
How to get rich in weird ways
Ever think something as random as urinal scents could make you rich? Turns out it can. Noah Kagan breaks down...

Content Formatting Ad
This ad from Cleverstory nails relatability. It turns a common meme into a painfully accurate message: marketers create awesome content,...
Create Larger Goals
Brian Armstrong’s post about setting outrageous goals is a great reminder for marketers: small goals get small results. Big goals...
Comedians win. Storytellers win. Marketers win.
David Perell nails a truth most marketers forget: the best idea doesn’t always win. The best delivery does. How you...

Superads Before and After Graphs
Nothing sells like a chart that climbs. This simple ROAS graph from Superads.ai shows a clean “before and after” story...
If you’re building an MVP…you’re building too much.
You want to build an MUP. A Minimal Unviable Product.
It doesn’t need to be repeatable or scalable. Just enough to prove that someone really wants what you’re building.
Because even...
March Randolph Advice on Building a Product
Marc Randolph, Netflix’s co-founder, says most people overbuild when testing ideas. Instead of chasing a “Minimum Viable Product,” build a...
David Perell thought about friendship.
Most creators hang with people who cheer them on. David Perell says to hang with people who challenge you instead....

🎤 The SWIPES Email (Friday, June 6th, 2025)
Swipe:Here's a video about why entrepreneur Matt Gray uses SwipeFile.com to look for ideas and get marketing inspiration.Inspiration comes from...

Life lesson from Big Panda and Tiny Dragon
This simple illustration from Big Panda and Tiny Dragon nails a massive truth: success isn’t just about the journey or...

PodPitch Free Starbucks Ad
PodPitch nailed their ad with one irresistible hook: free Starbucks. People see that cup and instantly perk up. It’s a...
Longevity Theory
Ankur Nagpal’s “longevity theory” tweet hit a nerve: ditch the high-stress biohacker lifestyle and trade it for sunshine, wine, and...

Justin's Almond Butter Rebrand Made $281 million
Justin’s Almond Butter went from “meh” to massive just by cleaning up its packaging. The old jar was loud, text-heavy,...

Eight Sleep "Rental" Ad
Eight Sleep pulled a smart move with this ad: instead of selling their pricey $5,000 cooling mattress outright, they now...
Why use SwipeFile.com
Ever scroll past a great ad, post, or video and completely forget it five minutes later? Matt Gray used to...
Why authors go with big publishers for their 1st book
Choosing between self publishing and a traditional publisher is like picking between a startup and a corporate job. One gives...
The problem of being really wealthy
Just like investing, how you market should depend on your current “wealth” — the time, money, and audience you’ve got...

How Starbucks uses Psychological Triggers
Ever wonder why you always end up with a venti instead of a tall? This image by Tom Pestridge shows...

2,2,2 Rule for Happy Marriages
This marriage tip graphic nails a key marketing principle: consistency creates connection. The “2,2,2 Rule” is basically relationship maintenance on...

How the Instagram Algorithm Works Flowchart
This flowchart nails how Instagram’s algorithm really works: post → test with a small audience → boost if people engage...

Before & after graph for software.
This side-by-side chart from Waldo instantly shows why it beats ChatGPT for agencies. No long pitch. No jargon. Just clear...

Cool book visuals
Nomadic Matt nailed a simple but powerful post: a photo of The Alchemist with quick notes on what makes it...

5-minute morning routine.
This simple “5-Min Morning Mental Routine” is a masterclass in clarity and focus — and marketers can learn a ton...
4 qualities of a great career
James Clear dropped a simple but genius framework for choosing a career. He lists four traits of a great career:...