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Posted by Sam ParrSam Parr

Blood and Thunder Book Recommendation

The cover of Blood and Thunder grabs you by the collar. Sepia riders, bold lettering, and raw adventure vibes. It’s...

Ads/Copywriting/Books
Jun 8, 2025
Posted by Noah KaganNoah Kagan

How to get rich in weird ways

Ever think something as random as urinal scents could make you rich? Turns out it can. Noah Kagan breaks down...

Ads/Money/Videos
Jun 8, 2025
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Content Formatting Ad

This ad from Cleverstory nails relatability. It turns a common meme into a painfully accurate message: marketers create awesome content,...

Ads/Copywriting/Images
Jun 7, 2025
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Garry Tan
@garrytan
Make 10x to 100x bigger goals

Create Larger Goals

Brian Armstrong’s post about setting outrageous goals is a great reminder for marketers: small goals get small results. Big goals...

Motivation/Tweets/Videos
Jun 7, 2025
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David Perell
@david_perell
Writing on Twitter taught me that how you say something is just as important as what you say. “Best idea wins” sounds compelling, but it ain’t true. Comedians win. Storytellers win. Marketers win. Substance needs style to pierce the culture.

Comedians win. Storytellers win. Marketers win.

David Perell nails a truth most marketers forget: the best idea doesn’t always win. The best delivery does. How you...

Ads/Copywriting/Tweets
Jun 7, 2025
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Superads Before and After Graphs

Nothing sells like a chart that climbs. This simple ROAS graph from Superads.ai shows a clean “before and after” story...

Copywriting/Before and After/Data
Jun 6, 2025
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Marc Randolph
@mbrandolph

If you’re building an MVP…you’re building too much.

You want to build an MUP. A Minimal Unviable Product.

It doesn’t need to be repeatable or scalable. Just enough to prove that someone really wants what you’re building.

Because even...

March Randolph Advice on Building a Product

Marc Randolph, Netflix’s co-founder, says most people overbuild when testing ideas. Instead of chasing a “Minimum Viable Product,” build a...

Tweets/Videos/Advice
Jun 6, 2025
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David Perell
@david_perell
If you’re serious about your craft, it’s worth devoting serious effort to cultivating a friend group with good taste that calls you out whenever you get lazy.

David Perell thought about friendship.

Most creators hang with people who cheer them on. David Perell says to hang with people who challenge you instead....

Wisdom/Motivation/Tweets
Jun 6, 2025
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🎤 The SWIPES Email (Friday, June 6th, 2025)

Swipe:Here's a video about why entrepreneur Matt Gray uses SwipeFile.com to look for ideas and get marketing inspiration.Inspiration comes from...

Swipes Email/Newsletter
Jun 5, 2025
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Life lesson from Big Panda and Tiny Dragon

This simple illustration from Big Panda and Tiny Dragon nails a massive truth: success isn’t just about the journey or...

Wisdom/Copywriting/Books
Jun 5, 2025
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PodPitch Free Starbucks Ad

PodPitch nailed their ad with one irresistible hook: free Starbucks. People see that cup and instantly perk up. It’s a...

Ads/Copywriting/Podcast
Jun 5, 2025
ankurnagpal
Ankur Nagpal
@ankurnagpal
My longevity theory: You’ll live a better (& likely longer) life escaping America and living by the beach someplace with real food, wine and friendship Than over optimizing your Oura, cold plunge & supplement stack while living an ultimately stressful life in SF/NYC/LA

Longevity Theory

Ankur Nagpal’s “longevity theory” tweet hit a nerve: ditch the high-stress biohacker lifestyle and trade it for sunshine, wine, and...

Copywriting/Tweets/Advice
Jun 5, 2025
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Justin's Almond Butter Rebrand Made $281 million

Justin’s Almond Butter went from “meh” to massive just by cleaning up its packaging. The old jar was loud, text-heavy,...

Before and After/Packaging/Data
Jun 4, 2025
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Eight Sleep "Rental" Ad

Eight Sleep pulled a smart move with this ad: instead of selling their pricey $5,000 cooling mattress outright, they now...

Ads/Instagram/Copywriting
Jun 4, 2025

Why use SwipeFile.com

Ever scroll past a great ad, post, or video and completely forget it five minutes later? Matt Gray used to...

Ads/Copywriting/Videos
Jun 4, 2025

Why authors go with big publishers for their 1st book

Choosing between self publishing and a traditional publisher is like picking between a startup and a corporate job. One gives...

Copywriting/Podcast/Books
Jun 3, 2025

The problem of being really wealthy

Just like investing, how you market should depend on your current “wealth” — the time, money, and audience you’ve got...

Ads/Before and After/Social Media
Jun 3, 2025
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How Starbucks uses Psychological Triggers

Ever wonder why you always end up with a venti instead of a tall? This image by Tom Pestridge shows...

Formulas/Copywriting/Images
Jun 3, 2025
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2,2,2 Rule for Happy Marriages

This marriage tip graphic nails a key marketing principle: consistency creates connection. The “2,2,2 Rule” is basically relationship maintenance on...

Formulas/Motivation/Emails
Jun 2, 2025
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How the Instagram Algorithm Works Flowchart

This flowchart nails how Instagram’s algorithm really works: post → test with a small audience → boost if people engage...

Instagram/Data/Advice
Jun 2, 2025
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Before & after graph for software.

This side-by-side chart from Waldo instantly shows why it beats ChatGPT for agencies. No long pitch. No jargon. Just clear...

Ads/Copywriting/Before and After
Jun 2, 2025
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Cool book visuals

Nomadic Matt nailed a simple but powerful post: a photo of The Alchemist with quick notes on what makes it...

Instagram/Copywriting/Books
Jun 1, 2025
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5-minute morning routine.

This simple “5-Min Morning Mental Routine” is a masterclass in clarity and focus — and marketers can learn a ton...

Wisdom/Copywriting/Motivation
Jun 1, 2025
JamesClear
James Clear
@JamesClear
The 4 qualities of a great career: 1) I enjoy it 2) I’m good at it 3) I make good money 4) I’m around fascinating people Answer in reverse order: 1) Where are fascinating people? 2) In what ways can I make money with them? 3) Which ones am I good at? 4) Which ones do I enjoy?

4 qualities of a great career

James Clear dropped a simple but genius framework for choosing a career. He lists four traits of a great career:...

Wisdom/Motivation/Tweets
Jun 1, 2025

Command Palette

Search for a command to run...