Before & After Hair Loss Ad
There’s nothing like a good old fashioned Before & After photo to demonstrate the transformation a product claims. Instead of...
Built-In Crayon Sharpener Box
If you wanted to flex as a kid, you showed up with the box of Crayons with the built in...
1947 Welch’s Grape Juice Print Ad
1947 was LIT! There’s two funny things going on in this ad: 1.) Granny is straight up spiking the grape...
1959 Crayola Print Ad with Great Headline
This ad from 1959 shows some of the original Crayola advertising. This cool ad shows a little kid with his...
Consulting on a platform
One regret I've had is not putting my consulting on a platform. This tiny hidden page is what 100% of...
To me, this is what ideal male body looks like:
• Muscles look big (but not too big) • Maintainable body fat • Can still be limber Judging by the...
Taglines and slogan advice
My advice for people coming up with taglines or slogans for their company: Don’t pay attention to billion dollar brands!...
Copywriting is not just for professional copywriters.
I’ve always believed copywriting is a skill to learn so you can apply it to a business you own, not...
Vintage Domino Sugar comparison Ad
The sugar industry fought back in the 1950's when the health-conscious tried to remove sugar from the American diet. This...
MarketHire to-the-point ad
As a copywriter I love simple and effective ads. This MarketHire ad on Instagram shows “Lisa” who can increase your...
Avis “We’re only Number 2” Ad Campaign
This “reverse psychology” style ad campaign from Avis did a fun judo-move and turned their “being only No. 2” status...
Automated bidet controls
Once you go this route, it’s hard to go back 😏 A couple years back me and my brother went...
AIDA Formula
One of my favorite formulas for writing ANYTHING is the AIDA Formula. Have you ever used it?? I have a...
his was the equivalent of 18th century Google Chrome Tabs 😂
This was a cool device that allowed researchers to read up to 8 books at a time (high tech stuff...
ChatGPT Cheat Sheet One-Pager
What I like most about this ChatGPT Cheat Sheet is that it all fits on one page. What a great...
Cool graphic showing “Cheaper is not better”
A constant chore of marketers is to demonstrate why a cheaper product is not necessarily better, and might even cost...
Visually showing procrastination
I like how this simple ad hits home by shoeing what you intended to do, then what *actually* happened!
Straightforward headlines are best when advertising
There’s zero frills, and zero mis-understanding when reading this headline. That’s wise because they are PAYING for clicks, so you...
Memo on writing from David Ogilvy
If David Ogilvy was around for Twitter, this would be his banger Tweet thread!
Attention-grabbing Handwritten Window promotion by Andersen
While this is a printed advertisement, because it looks like a hand written estimate it REALLY grabs attention!