Stopped all paid spending, revenue went UP
Adam Robinson from Retention.com pulled a gutsy move: he turned off all paid ads. You’d expect revenue to tank, right?...
Another cute PostHog email
Billing limit emails are usually the worst. You read them, sigh, and move on. But PostHog flipped that on its...
Sam ParrSam Parr's Hampton Business Plan
This rough draft from Sam Parr’s business plan for Hampton looks like it was made in PowerPoint at 2 AM....
Huel "Pricey Takeout" Ad
Huel’s “Ditch Pricey Takeout” ad is already a clean, modern hit. But remix it into a vintage 1980s style and...
Listen - Listen to problem, ask questions. Options - Present options see what they like. Transition - Transition into asking for money.— Noah Kagan
Neville Medhora🎤 The SWIPES Email (Friday, March 21st, 2025)
Friday, March 21st, 2025By day we re-vamp copy & emails at CopywritingCourse, at night we maintain the internet's SwipeFile (email...
Democracy is a technology to prevent Civil War— Balaji Srinivasan
You can change your perception of something with simple language changes: “I’m scared” = "I’m excited." "I’m tired" = "I’m warmed up." "I’m lazy" = "I’m anxious to do something."
The best copywritng makes people...
This poster from ABC Copywriting is maddeningly good. It says, “The best copywriting makes people…” and then leaves you hanging...
8 qualities of a great swipe
A great swipe isn’t just something that looks good—it’s something that makes you stop, learn, and act. The image above...
1960's 7-Up "Sea Air" Print Ad
This 1960s 7-Up ad shows a playful scene on a ship deck — two friends mid-game, one grinning with a...
Ikigai = Good + Love + Needs+ Paid
This simple graphic nails a big truth: the best marketing careers (and campaigns) live at the intersection of passion, skill,...
"You just proved that these signs work" bus stop sign
Saw this in Orlando—a bench ad that literally says: “You just proved these signs work.” It’s clever, funny, and meta....
6 Copywriting Formulas
This chart from Chase Dimond packs a mini-MBA in copywriting onto one slide. It takes the guesswork out of writing...
A real business is a well oiled machine that can run without you. A side project needs you involved all the time.— Sam Parr
AI rapid progress
AI art tools have been sprinting, not walking. This Midjourney timeline shows what just one year of updates can do...
Big ole numbers are good
See those bright, bold percentages on the screen? They instantly grab your eyeballs and scream credibility. This is how you...
The absolutely insane travel schedule of a comedian
Stand-up comedy looks nothing like your average job. Louis C.K.’s 2025 tour proves it: 107 shows, 69 cities, 28,000+ miles...
$3,000,000 email copy I did for a farm company
Sometimes, a few words can grow crops of cash. Nev helped a farming company rewrite just three emails—and those emails...
Shinesty “Emails Suck” email signup:
Shinesty’s email signup popup hits hard and funny: “Emails suck, ours don’t.” Instantly, you know what they offer and how...
The Anatomy of Great Newsletter Design
If your newsletter looks messy, readers bounce. This visual from EmailLabs shows a clean blueprint every marketer should steal: headline,...
Write a business E-Newsletter in 5 Steps
Most newsletters flop because they’re random info dumps. This visual from ClassyWriting nails how to fix that with a clear...
Newsletter Template with formatting
This email template nails the basics — clear structure, visual hierarchy, and obvious calls to action. It’s clean, repeatable, and...
Here's how to interview a boring guest
Ever listened to an interview that just dragged on? Nev figured out how to keep conversations punchy, even with dull...