New post in--:--:--
New post in--:--:--
Ad
Ad
Brian Armstrong
@brian_armstrong
People generally don't go after their most ambitious ideas. But that's what creates the most value. Plus there's fewer people who play in that space.
Go for the hard thing.
Pick Ambitious Ideas, Create Massive Value
Most people chase safe, small ideas—things that feel achievable but rarely move the needle. The irony is, the toughest, most...
Motivation/Tweets/Advice
Jan 27, 2026
Brian Armstrong
@brian_armstrong
People generally don't go after their most ambitious ideas. But that's what creates the most value. Plus there's fewer people who play in that space.
Go for the hard thing.
Go for the Hard Thing
Most people shy away from their boldest ideas because they seem too risky, too complex, or too far-fetched. Brian Armstrong...
Motivation/Tweets/Advice
Jan 26, 2026