Replace Viral Content With Viral Demos
Published on
andrew chen
@andrewchen·Apr 7
old: Viral content
new: Viral demos
Everyone’s chasing viral content, but likes and views don’t pay the bills. Viral demos do. When the thing that spreads is your actual product in action, every view is a mini sales call you didn’t have to run.
From Eyeballs To Experiences
Viral content is entertainment. Viral demos are proof. Instead of posting vague “value” posts, show your product solving a real problem in real time. Screen recordings, live walkthroughs, before-and-after breakdowns—these turn passive scrollers into people thinking, “Wait, I could use this today.”
Why Viral Demos Hit Harder
- They shorten the path from curiosity to “I get it”
- They filter for people who actually need your product
- They get shared inside teams and group chats, not just feeds
- They generate both awareness and qualified demand at the same time
Real-World Viral Demo Plays
Figma grew faster by showing real-time multiplayer design demos that made designers immediately want to try it with their own teams.
Notion routinely ships viral demos of templates and workflows that make viewers think, “I could run my whole life out of this app.”
Loom spread through short screen-recorded demos that doubled as both product marketing and onboarding tutorials.
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