Shirley Polykoff on Copy

Copy is a direct conversation with the consumer.

— Shirley Polykoff

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If you can’t advertise yourself, what hope have you being able to advertise anything else?

- David Ogilvy

- Chris Rock

A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion people.

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Sometimes when you start writing, you try so hard, that you end up ruining the fucker.
— Paul McCartney…

The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.

— David Ogilvy …