This map of forest coverage by state is a goldmine for smarter geo-targeted ads. The darker the green, the more people literally live in the woods; the lighter the green, the more trees are a novelty. Instead of blasting the same eco-message nationwide, you can let this one image dictate your angles, offers, and creative.
Turn this map into a targeting checklist
Drop this forest coverage map next to your ad dashboard. For each state you target, match your hook to the percentage: high coverage equals practical gear and conservation angles, mid coverage equals casual outdoor fun, low coverage equals escape and travel. Same product, same budget, but the message bends around how many trees people see when they step outside.
How to read this map like a marketer
- High-coverage states (dark green: 60–89%) already live the forest life, so pitch performance gear, land management, and "protect what you’ve got" angles.
- Mid-coverage states (30–59%) get outdoors but aren’t hardcore, so run aspirational weekend-warrior ads and family-friendly nature messaging.
- Low-coverage states (under 30%) see forests as escape destinations, so sell travel, cabins, and "trade your city skyline for treetops" experiences.
- Use state-level forest percentages as dynamic copy: “Join the 71% of Georgia covered in trees” vs “Bring more green to our 3% state.”
Real-world ways to target by forest coverage
REI runs "Everyday trail gear" campaigns in high-coverage southern states like Alabama (71%) and Georgia (67%) where hiking is a normal weekday activity.
Hipcamp promotes "First-time forest getaways" in low-coverage plains states (2–8%) where a dense forest feels exotic and road-trip worthy.
The North Face highlights "Serious backcountry layers" in heavily forested New England states like Maine (89%) that attract hardcore outdoor buyers.
