The Data Behind His 50,000-Person Audience Is Crazy
Everyone says “know your audience,” but this guy actually pulled the receipts. Instead of guessing what people wanted, he turned his content into a data machine. The result? A dialed-in content strategy that pulled in 50,000 followers without praying to the algorithm.
Every post became a tiny experiment. Different hooks, topics, and angles got thrown into the wild, then judged only by the numbers: views, watch time, and click-throughs. Over time, the losers got cut, the winners got doubled-down on, and a clear pattern of what the audience actually cared about emerged.
Kopywriting Kourse uses performance data from shorts and emails to decide which copywriting topics become full-blown courses and trainings.
ConvertKit regularly studies which creator education posts get the most engagement so it can publish more step-by-step, tactical content instead of fluffy inspiration pieces.