7 Simple Copy Laws That Boost Conversions
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This sketch breaks seven brain-friendly laws into one simple rule: stop making readers work so hard. Each panel shows a confused little stick figure turned into a happy buyer with one tiny copy tweak. Steal these laws and your emails, sales pages, and ads start feeling obvious to say yes to.
How to Use This Sketch on Your Next Page
Treat the image like a pre-flight checklist. Before you publish, scan your page: Is there one main action? Does the button stand out? Is the offer explained in chunks with proof and a punchy ending? Are price, value, and CTA glued together? Finally, make one benefit scream off the page. Run every new piece of copy through these seven laws and watch friction—and conversions—move in opposite directions.
7 Simple Copy Laws That Boost Conversions
- Hick’s Law: kill extra choices so there’s one clear next step (one main CTA).
- Fitts’s Law: make your primary button big, obvious, and easy to click or tap.
- Jakob’s Law: use familiar structures like “problem → fix → next step.”
- Miller’s Law: break dense walls of text into short, snackable chunks.
- Peak-End Rule: highlight proof in the middle and finish with a bold CTA.
- Proximity: cluster price, value, and button in one tight visual bundle.
- Von Restorff Effect: make the main benefit visually pop from everything else.
Creative Variations
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