"How can just 1 calorie taste so good?"

This is a great Tab Cola ad from 1964 showing how few calories it has.

Logic-minded Gatorade Print Ad

This Gatorade ad from 1971 lays out the "scientific" claims for Gatorade being better at quenching thirst than other drinks.

John Carlton’s headline paints a picture in the readers head

This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my...

Edit any website javascript trick for mockups

This is great Javascript trick to edit any webpage on the frontend (not permanently) so you can “mockup” your text,...

Referral program shows great social proof

This brand shows photos of customers + how much money they have saved using Raise. Real faces and earnings speak...

Bad Marketing Copy Vs Good Marketing Copy

This is a great Tweet commenting on Good Copy vs Bad Copy: Bad Marketing Copy: - This is what I...

"Member Missions" for Community Building

This cool concept from Membership Academy gives it's members a "mission" to complete. This is the email used to promote...

Writing Motivation to just get starteed

Cool graphic explaining that motivation comes AFTER you start an activity or during it, often not before.

10 Reasons to buy a Zenith Stereo

This is a great "callout" ad for an old Zenith stereo from 1967. Instead of making “Giant Scary Blocks of...

Give people the end result they want

This is a slide from a YouTube video I saw (so sorry....forgot which video this was, so apologies for not...

Glass Guru Car Advertising Headline

This is a simple (yet effective) add from Glass Guru on one of their work vans: GOT FOGGY WINDOWS? Guaranteed...

This copy speaks to a specific customer

Card cash is offering a unique service for businesses or individuals that already use discounted gift cards to make big...

Visuals > Words

This is a great image from Janis Ozolins showing that visuals can be greater than a bunch of words.

Features VS Benefits

This is a cool visualization of features vs benefits of a product. Features and benefits are a great thing to...

Whiskey Tribe Community Sales Page

This is a very uniquely designed sales page for "Whiskey Tribe" and their Patreon page. It has an old-timey "Knights"...

Bob Felder Baseball Glove Advertisement

This advertisement for a baseball glove does a great job of explaining all the features of the glove, and even...

Account upgrade email transforms into sponsorship offer

This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation...

A coffee alternative compares their product to traditional coffee to convert sales

This brand displays a side by side benefits/ effects chart comparing them to traditional coffee. This is great copy when...

"The Van That Can" Chevy Astro Ad from 1986

This is a great ad for the popular Chevy Astro van from 1986. The ad goes through six of the...

Burger joint renames menu items after office supplies

This burger spot in Toronto named their burgers after office supplies, so customers can claim them as work expenses. This...

Punctuation Saves Life Copywriter Ad

A creative copywriting ad that shows how punctuation can change the meaning of a sentence.

Running a startup is 99% writing

Hims Facebook Ad

This is a Facebook Ad that goes STRAIGHT to the point! 🍆