Dog Groomer Price Justification Chart
Every consultant or freelancer has had to justify their cost at times. This dog groomer was sick of people snarky...
The point of copywriting
The point of copywriting is to make all of these metrics go up. When compounded together it makes massive results.
Reforge Car Analogy Image
This is an interesting analogy Reforge is making between a high performance car and high performance company using just an...
Great Twitter follow ask
This is a great Tweet asking people to follow. All around a great ask that explains why you should follow...
Words to use instead of "very"
This is a cool list of words to use instead of "very" to spice up your copy.
Kraft ad gives helpful suggestions
This is Kraft ad from 1962 is great because it not only promotes the product, but also EDUCATES. It gives...
Give people the end result they want
This is a slide from a YouTube video I saw (so sorry....forgot which video this was, so apologies for not...
Glass Guru Car Advertising Headline
This is a simple (yet effective) add from Glass Guru on one of their work vans: GOT FOGGY WINDOWS? Guaranteed...
Account upgrade email transforms into sponsorship offer
This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation...
Copywriting Monetization Methods
Different potential income streams for a copywriter.
Social Proof Headline: "America's Largest Selling Ale"
This 1947 print ad for Ballantine’s Beer uses a Social Proof to promote by saying in the headline: "American's Largest...
"Creativity is the Enemy" Nike Headline
This Nike headline makes you do a double-take, and makes you want to read the print below it. The text...
Yamaha "Pass the Gas Pump" Headline
In 1980 when this ad was put out, gas prices had spiked really high and were frequently talked about. This...
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Whiskey Tribe Community Sales Page
This is a very uniquely designed sales page for "Whiskey Tribe" and their Patreon page. It has an old-timey "Knights"...
Bob Felder Baseball Glove Advertisement
This advertisement for a baseball glove does a great job of explaining all the features of the glove, and even...
Re-working copy
Re-working the copy on a page is important from time to time. You may spot things your didn't like, or...
Microaquire Headline Before/After
This shows the power of adding some social proof (150,000 founders) to a headline and signup button.
Text-length styled PE ratio chart
This chart uses text-styling by making a bullet point list that's kind of Angled downwards kind of like this to...
Amazon's internal writing advice
Cool writing advice from Amazon internal memos.
Full for 20 min -vs- Full for 2 hours
This cool visualization from Instagram shows how carbs and fiber alone don't keep you full for long, but adding some...
"How can just 1 calorie taste so good?"
This is a great Tab Cola ad from 1964 showing how few calories it has.
Logic-minded Gatorade Print Ad
This Gatorade ad from 1971 lays out the "scientific" claims for Gatorade being better at quenching thirst than other drinks.
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my...
Edit any website javascript trick for mockups
This is great Javascript trick to edit any webpage on the frontend (not permanently) so you can “mockup” your text,...