3,027 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

Tuft-and- Needle_

12 Reasons You Haven’t Bought a Tuft & Needle Mattress

Tuft & Needle’s “12 Reasons You Haven’t Bought From Us Yet” page is a masterclass in objection-busting. Instead of pretending...

Copywriting/Videos/SaaS Pages
Mar 30, 2018
kopywriting kourse sales page

Kopywriting Kourse Sales Page

The Kopywriting Kourse page has quietly sold subscriptions for years. It’s a masterclass in keeping things simple, helpful, and human....

Copywriting/Quotes/Sales Pages
Mar 28, 2018
photography-flyer

Photography One-Pager

This plain-looking flyer crushed it around Austin. No logos, no slick design—just a clean headline, photos, and a phone number....

Ads/Print Ads/Flyers
Mar 28, 2018
wordpress-flyer-posted

Wordpress Flyer

Sometimes the strongest marketing isn’t a social ad or slick funnel—it’s a piece of paper pinned to a bulletin board....

Ads/Print Ads/Flyers
Mar 28, 2018
friars club

The Friars Club Text Message Ad

This pub could’ve listed band names on a boring flyer. Instead, they made it look like an iMessage chat between...

Ads/Print Ads/Event Marketing
Mar 28, 2018
hustlecon-salespage

HustleCon 2018 sales page

This Hustle Con landing page is a masterclass in simplicity. No gimmicks. No dancing pop-ups. Just a clear story that...

Event Marketing/Copywriting/Images
Mar 28, 2018
fake news bookmark

Fake news flyer and bookmark

This "Protect Yourself from Fake News" bookmark is sneaky good marketing. It’s meant to teach readers media literacy, but every...

Copywriting/Direct Mail/Images
Mar 28, 2018
derek-social1

Profile Photo: Derek Halpern With Neutral Disdain

This one photo says it all. Same face, same expression, same lighting. Yet when people see it framed as “Dating,”...

Ads/Copywriting/Profile Photos
Mar 26, 2018
derek-social2

Profile Photo: Derek Halpern With Suit And Power Pose

Look at this image. Same guy, same pose, same lighting. But one word swap—from “Social” to “Dating” to “Business”—and people’s...

Ads/Copywriting/Profile Photos
Mar 26, 2018
noah-social1

Profile Photo: Noah Kagan Crazy Hair and Crazy Beard

Same photo. Same lighting. Three different captions: “dating,” “business,” and “social.” The votes? Totally different. Context literally rewired how people...

Copywriting/Profile Photos/Images
Mar 26, 2018
neville-social9

Profile Photo: Neville Dressed Indian

One photo. One person. Three totally different vibes. In a red kurta, this guy looks confident and fun in a...

Ads/Copywriting/Profile Photos
Mar 26, 2018
neville-social12

Profile Photo: Neville On Laptop WITH Homer

This photo is a sneaky little marketing lesson. One image, three totally different ratings — just based on whether people...

Copywriting/Profile Photos/Images
Mar 26, 2018
neville-social7

Profile Photo: Neville Casually Sitting

One picture. Three audiences. Totally different takes. This image shows how social, business, and dating platforms interpret the same photo...

Ads/Copywriting/Profile Photos
Mar 26, 2018
neville-social5

Profile Photo: Neville Smiling And Crossing Arms

One photo. Three labels. Three completely different reactions.Call it “business” and people see competence. Call it “social” and he’s fun....

Ads/Copywriting/Profile Photos
Mar 25, 2018
neville-social3

Profile Photo: Neville with Neutral Disdain

Crazy how one face can tell three totally different stories. In this image, the same photo gets rated in three...

Copywriting/Emails/Profile Photos
Mar 25, 2018
neville-social2

Profile Photo: Neville Smiling Really Big

One photo. Three contexts. Wildly different reactions.Social? He’s “fun and confident.”Business? Suddenly he’s “likable but not competent.”Dating? “Trustworthy and attractive.”Nothing...

Ads/Copywriting/Profile Photos
Mar 25, 2018
techcrunch

TechCrunch event marketing email

This TechCrunch email proves you don’t need paragraphs to persuade. In under 100 words, it turns a discount into an...

Event Marketing/Copywriting/Emails
Mar 25, 2018
udemy-email

Udemy enrollment confirmation email

Right after you buy a course, Udemy hits you with this sleek email. No fluff. Just a giant green “Start...

Copywriting/Emails/Advice
Mar 25, 2018
seo email

SEO link request email from Tony Robbins team

A quietly powerful email from Tony Robbins’ team turns “mentions” into backlinks. No long pitch. No pressure. Just a short,...

Copywriting/Emails/Advice
Mar 25, 2018
Ramit-engagement-email

Ramit Sethi engagement email.

Ramit Sethi pulled a genius move in his newsletter: he didn’t give advice — he asked for it. His email...

Copywriting/Emails/Advice
Mar 25, 2018
neville-social11

Profile Photo: Neville Smiling On Website

Wild how one photo can tell three totally different stories. Same guy, same look—but label it “Dating,” “Social,” or “Business”...

Ads/Copywriting/Before & After
Mar 25, 2018
Neil patel style blog notification email

Neil Patel style blog notification email.

Neil Patel’s email looks almost too simple: a quick story, one impressive number, a hint of curiosity, and a link....

Copywriting/Emails/Data
Mar 25, 2018
neville-social8

Profile Photo: Neville Smiling Slightly

Wild how one photo can tell three totally different stories. In this image, the same guy gets rated differently just...

Copywriting/Profile Photos/Images
Mar 25, 2018
Video

Scratch Explainer Video

Scratch doesn’t sell “learn to code.” It sells fun, creativity, and instant results. That’s why millions of kids drag colorful...

Ads/Copywriting/Motivation
Mar 24, 2018

Command Palette

Search for a command to run...