3,027 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

designer

Hilarious “Three Tiered Pricing” with $0 option “Excluding Everything!!”

This pricing page nails humor and persuasion in one shot. The “$0” plan literally says it “Excludes Everything!!” and tells...

Ads/Copywriting/Pricing
Apr 14, 2018
ZeroBounce-testimonial

Award Winner Testimonial Example

ZeroBounce does something super smart here. They don’t just say they’re great at email validation. They show it by featuring...

Copywriting/Images/Testimonials
Apr 14, 2018
Impossible Foods

Impossible Foods Homepage

This Impossible Foods homepage is a masterclass in storytelling through design. It doesn’t just list features; it walks you through...

Copywriting/Home Pages/Data
Apr 12, 2018
Video

Slack animated explainer video

Ever tried to explain your product and watched people’s eyes glaze over? That’s exactly what explainer videos fix. They package...

Copywriting/Videos/Data
Apr 12, 2018
Video

Walmart motion graphics explainer video

Explainer videos are marketing’s secret cheat code. In under two minutes, they can turn confusion into clarity and browsers into...

Copywriting/Videos/Advice
Apr 12, 2018
Value Based Price Optimization Software

Price Intelligently Sales Page

Price Intelligently nailed a tough challenge: explaining complex pricing analytics software in a way anyone could understand. Their homepage doesn’t...

Copywriting/SaaS Pages/Sales Pages
Apr 12, 2018
Nev-no-tattoos

Neville without tattoos

Same photo. Three contexts. Totally different vibes. This simple image breakdown shows how one picture gets rated differently depending on...

Ads/Copywriting/Profile Photos
Apr 11, 2018
Linda-2-no-tattoos

Linda wearing swimsuit without tattoos

This image nails how framing changes perception. One photo, but three categories (social, dating, business) create wildly different impressions —...

Copywriting/Profile Photos/Images
Apr 11, 2018
Sara-2-with-tattoos

Sara with full body arm, legs, neck tattoos

Crazy how the same picture can tell three totally different stories. One image, but your brain switches context—and boom—people see...

Copywriting/Profile Photos/Images
Apr 11, 2018
Sara-with-tattoos

Sara with arm and neck tattoos

Crazy how one picture can tell three totally different stories. Same photo, same smile, different context. The only change? The...

Copywriting/Profile Photos/Images
Apr 11, 2018
Jack-no-tattoos

Jack without tattoos

Same guy. Same photo. But the message changes based on context. When people saw this speaker in a Jack Daniel’s...

Ads/Copywriting/Profile Photos
Apr 11, 2018
Noah-with-tattoos

Noah with arm and neck tattoos

One photo. Three contexts. Totally different perceptions. This image breaks down how the same person is judged across social, dating,...

Ads/Copywriting/Profile Photos
Apr 11, 2018
sam-with-tattoos

Sam with arm and neck tattoos

Clothes talk. And in marketing, your “look” speaks before you do. The image above shows the same person in three...

Copywriting/Profile Photos/Images
Apr 11, 2018
sam-no-tattoos

Sam with No tattoos

Your vibe tells different stories depending on the audience. This photo experiment proves it: same person, same shirt, but totally...

Copywriting/Profile Photos/Images
Apr 11, 2018
kh komie sign

David Komie Attorney That Rocks Billboad

You don’t expect a dreadlocked rocker to be your personal injury attorney. But that’s exactly why this Austin billboard stands...

Ads/Print Ads/Copywriting
Apr 11, 2018
priceintelligently

Price Intelligently Homepage

Price Intelligently nails their message in one line: “Face it, you guessed. That’s not okay.” It’s a perfect gut-punch opener...

Copywriting/Home Pages/SaaS Pages
Apr 11, 2018
Video

Waze explainer video

Ever click on a video and suddenly “get it”? That’s the magic of a great explainer video. It breaks complex...

Ads/Copywriting/Videos
Apr 10, 2018
Video

Crazy Egg explainer video

Airbnb’s explainer video nails what most startups miss: clarity and emotion packed into 90 seconds. It doesn’t just “tell you...

Copywriting/Videos/Data
Apr 10, 2018
Video

DocuSign animated explainer video

There’s a reason the best explainer videos grab attention in the first five seconds: they know how to blend story,...

Copywriting/Videos/Advice
Apr 10, 2018
Video

LastPass explainer video

Ever tried explaining your product and watched people’s eyes glaze over? That’s what explainer videos fix. They turn “huh?” into...

Copywriting/Videos/Data
Apr 10, 2018
Video

HubSpot explainer video

Ever wonder why some explainer videos go viral while others flop? It’s not just fancy animations. It’s story, clarity, and...

Copywriting/Videos/Data
Apr 10, 2018
Digg-headline

Foam roller catchy headline

Sometimes one clever name drop can make an ordinary product sound extraordinary. This ad grabbed attention instantly by pairing a...

Ads/Copywriting/Headlines
Apr 5, 2018
golibrhq-pricing

GoLiveHQ Website Pricing Packages

This pricing page nails the “three-tier” strategy. It offers a low, mid, and high option that naturally guides buyers toward...

Copywriting/Pricing/Sales Pages
Apr 5, 2018
workshopsbyselena

Get people to schedule a call about product page

This page nails what to do when people are almost ready to buy but need a final nudge. Instead of...

Copywriting/Advice/Sales Pages
Apr 1, 2018

Command Palette

Search for a command to run...