3,027 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Sonic Sign
First, Sonic fires a shot: “Our ice cream machine works…” A clear jab at McDonald’s broken machine meme. Then, when...
Chefs Plate Pricing Page
Chef’s Plate shows how to make pricing as easy to digest as dinner. Their page instantly connects the cost to...
Ron Anderson's Carbonmade Portfolio
Ron Anderson’s Carbonmade portfolio is like a visual supermarket of copywriting gold. No fancy animations or talking heads. Just clean,...
Spadge PDF Copywriting Portfolio
This portfolio intro by Spadge is a masterclass in “professional but memorable.” One glance and you know the vibe: clean,...
Jay Miutz Copywriting Squarespace Portfolio
Jay Miutz’s portfolio is a masterclass in “show, don’t tell.” Built on Squarespace, it’s clean, visual, and instantly puts the...
Dancing Advertorial
This ad isn’t really about dance steps. It’s about that electric, movie-scene moment when you feel unstoppable. The “Dirty Dancing”...
L'Oreal Paris Advertorial
This L’Oréal x Seventeen ad doesn’t scream “Buy now.” Instead, it whispers beauty secrets while sliding product bottles into every...
Rapid Loss Advertorial
This old-school Rapid Loss advertorial is a masterclass in tackling pain points head-on. It doesn’t just sell a shake—it sells...
Social Triggers Email Bootcamp Sales Page
This Social Triggers sales page is slick. It’s long, clean, and sneaky persuasive. Every scroll rewards you with more proof...
The “Brain Dump” method to writing headlines
Ever open a blank doc and your brain freezes at the first line? That’s normal. Great headline writers don’t wait...
Headlines that get them curious
That little sketch says it all—a puzzled stick figure staring at a box labeled “Mystery BOX.” You can almost feel...
Before/After case study or testimonial Headlines
The doodle says it all: transformation sells. One side shows “before” with a sad, round figure. The other? A fit,...
Headlines that tell them a surprising fact
That doodle above? It’s exactly how you want customers to react when they read your marketing. Surprised. Curious. Hooked. Marketing...
Headlines show what an amazing value it is
People decide value by comparing. This sketch nails it: a $12 pizza that’s gone in minutes vs. a $12 recipe...
Give them different options to choose
This simple doodle nails one of marketing’s sneakiest tricks: give people three choices. Not one, not five. Three. The brain...
Headlines that make it free
Look at that image. A scale tipping hard toward a single word: “Free.” It outweighs cold, hard cash. Every marketer...
Headlines that make it urgent
That stick figure sprinting toward a dollar sign nails one of the biggest sales triggers out there: urgency. When people...
Headlines that make them want to belong
Look at that cartoon—First Class passengers relaxing behind the curtain, smirking at the rest. It’s funny because it’s true. People...
Dollar Shave Club Packaging
Open a Dollar Shave Club razor kit and you’re greeted with a joke: “I like shaving with a dull razor.”...
OwnLocal Homepage
OwnLocal’s homepage does something tricky—it sells a digital transformation without freaking people out. Their pitch: take your old-school print ads...
Sam Altman – How To Build The Future Video Notes
Neville Medhora’s handwritten notes from a flight watching Sam Altman talk about “building the future” look messy—but they’re magnetic. The...
Vibes Earphone Packaging
Most headphone boxes look like clones. Clear plastic, some specs, and a company logo. Boring.Vibes decided to literally give their...
DropPy Sales Page
Explaining automation software can get nerdy fast. DropPy’s page skips the jargon and shows the result: Python power made drag-and-drop...
Fit Buns Packaging
This packaging is hilarious and brilliant. Fitness Academy turned their high-protein bread into a pair of “fit buns” in jeans,...