Testimonial posted on X
Andreas Klinger called out A16Z and Marc Andreessen for being “world-class at copy and branding.” He’s right. Their taglines like...
Pixar's 22 Rules of Storytelling
Pixar isn’t just good at animation. They’re masters at crafting stories that make you FEEL something. And those same storytelling...
Magic Mind "Caffeine Free Energy" Email
Magic Mind took a chill approach to selling energy. Their ad flips the high-caffeine, high-anxiety model on its head with...
Starter Story Academy Pricing Plan
Here’s a clean two-tier pricing page that nails the psychology of choice. It offers two clear paths: a low-commitment subscription...
If you have to change only ONE thing...
Ever get overwhelmed trying to fix everything in your marketing at once? Website, ads, copy, design... it feels endless. Instead,...
Sunglasses billboard headline: We want to sit on your face
This billboard from Detour Sunglasses nails the art of grabbing attention. With the line “We want to sit on your...
Oatley Milk Before/After Branding
Oatly’s old packaging looked like every other “healthy” drink—plain, blue, boring. Then they flipped the script and built an identity...
Sam ParrSam Parr Copywriting Course Testimonial
Sam Parr didn’t just wake up one day and build The Hustle into a massive media brand. He credits learning...
Rob Roseman Copywriting Course Testimonial
Rob Roseman shared how joining Copywriting Course’s Office Hours and getting Copy Reviews skyrocketed his business. In short, he went...
Noah KaganNoah Kagan Copywriting Course Testimonial
Noah Kagan credits Neville Medhora’s copy chops with turbocharging AppSumo’s growth. From tweaking email subject lines to rewriting sales pages,...
Timex watch billboard
This billboard from Timex takes a clever jab at Apple Watch. The line? “Know the time without seeing you have...
Cozy Earth handwritten sale postcard with coupon
This Cozy Earth mailing nails something many brands forget: personal touch. It looks handwritten, feels genuine, and still sells. Even...
Real estate inflation meme
This meme nails it. The kid thinks he's a basketball prodigy, but really, inflation (the tall guy) is doing the...
ChatGPT SEO Search Traffic
A few years ago, ChatGPT didn’t exist. Now it’s sending creators YouTube-level traffic. That’s crazy. People are literally discovering sites,...
Starter Story Academy checkout page
This Starter Story Academy checkout page nails the tricky mix of simplicity and persuasion. It’s clean, easy to follow, and...
Tesla order confirmation friendly porcupine
Buying a car online could easily feel cold and transactional. But Tesla turns the “order confirmed” screen into a delightful...
Jeff Bezos "Things That NEVER Change" Advice
Most people chase what’s next. Jeff Bezos flips that on its head: build around what won’t change. Amazon’s obsession with...
Negotiate Like A Pro Cheatsheet
This one-pager nails the art of negotiation into bite-size, repeatable moves. It’s a masterclass in how to win without crushing...
Boeing 737 cockpit with callouts
This photo nails how to teach something complex in a simple, funny way. Instead of a wall of buttons, it...
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Removing homepage and simplifying boosted sales
Jaspr Air didn’t change their offer or design. They just made their site simpler. Fewer clicks, fewer options, big lift...
Is this purchase worth it?
This infographic nails a simple money principle that marketers can flip into a messaging trick. It’s all about reframing cost...
Kleenex Kube Vintage Print Ad
This vintage ad nails visual storytelling with a single cube of tissues. Kleenex didn’t just change the shape—they created a...
What to make for dinner?
Ever stare at the fridge and think, “What the heck do I eat?” This brilliantly simple dinner chart cuts through...
Best TV Shows of All Time Graph
This chart mashes up data from multiple rating platforms to reveal the top-rated TV shows of all time. It’s a...