3,027 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

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Rosedale AI workflow Landing Page

Rosedale nails it with their hero line: “Turn your team’s 5-day tasks into 5-minute workflows.” It’s not just catchy—it’s laser-focused...

Copywriting/Websites/Headlines
Jun 11, 2025
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Well Played....horses

This simple “Then vs. Now” image nails future prediction and irony in two icons. Back in the day, horses pulled...

Copywriting/Before & After/Tweets
Jun 11, 2025
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Morning Brew Daily Newsletter

Morning Brew’s daily email is proof you don’t need to invent the next iPhone to build a huge media business....

Copywriting/Emails/Newsletter
Jun 10, 2025
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What employees really need

This visual nails what’s broken in most company cultures. Leaders think snacks and shiny perks keep people happy, but employees...

Ads/Copywriting/Before & After
Jun 9, 2025
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Failure Before Success

This visual by Tom Pestridge nails a powerful truth: success is built on a mountain of flops. Colonel Sanders was...

Copywriting/Motivation/Data
Jun 8, 2025
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Posted by Sam ParrSam Parr

Blood and Thunder Book Recommendation

The cover of Blood and Thunder grabs you by the collar. Sepia riders, bold lettering, and raw adventure vibes. It’s...

Ads/Copywriting/Books
Jun 8, 2025
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Content Formatting Ad

This ad from Cleverstory nails relatability. It turns a common meme into a painfully accurate message: marketers create awesome content,...

Ads/Copywriting/Images
Jun 7, 2025
david_perell
David Perell
@david_perell
Writing on Twitter taught me that how you say something is just as important as what you say. “Best idea wins” sounds compelling, but it ain’t true. Comedians win. Storytellers win. Marketers win. Substance needs style to pierce the culture.

Comedians win. Storytellers win. Marketers win.

David Perell nails a truth most marketers forget: the best idea doesn’t always win. The best delivery does. How you...

Ads/Copywriting/Tweets
Jun 7, 2025
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Superads Before and After Graphs

Nothing sells like a chart that climbs. This simple ROAS graph from Superads.ai shows a clean “before and after” story...

Copywriting/Before & After/Data
Jun 6, 2025
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Life lesson from Big Panda and Tiny Dragon

This simple illustration from Big Panda and Tiny Dragon nails a massive truth: success isn’t just about the journey or...

Wisdom/Copywriting/Books
Jun 5, 2025
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PodPitch Free Starbucks Ad

PodPitch nailed their ad with one irresistible hook: free Starbucks. People see that cup and instantly perk up. It’s a...

Ads/Copywriting/Podcast
Jun 5, 2025
ankurnagpal
Ankur Nagpal
@ankurnagpal
My longevity theory: You’ll live a better (& likely longer) life escaping America and living by the beach someplace with real food, wine and friendship Than over optimizing your Oura, cold plunge & supplement stack while living an ultimately stressful life in SF/NYC/LA

Longevity Theory

Ankur Nagpal’s “longevity theory” tweet hit a nerve: ditch the high-stress biohacker lifestyle and trade it for sunshine, wine, and...

Copywriting/Tweets/Advice
Jun 5, 2025
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Eight Sleep "Rental" Ad

Eight Sleep pulled a smart move with this ad: instead of selling their pricey $5,000 cooling mattress outright, they now...

Ads/Instagram/Copywriting
Jun 4, 2025
Video

Why use SwipeFile.com

Ever scroll past a great ad, post, or video and completely forget it five minutes later? Matt Gray used to...

Ads/Copywriting/Videos
Jun 4, 2025
Video

Why authors go with big publishers for their 1st book

Choosing between self publishing and a traditional publisher is like picking between a startup and a corporate job. One gives...

Copywriting/Podcast/Books
Jun 3, 2025
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How Starbucks uses Psychological Triggers

Ever wonder why you always end up with a venti instead of a tall? This image by Tom Pestridge shows...

Formulas/Copywriting/Images
Jun 3, 2025
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Before & after graph for software.

This side-by-side chart from Waldo instantly shows why it beats ChatGPT for agencies. No long pitch. No jargon. Just clear...

Ads/Copywriting/Before & After
Jun 2, 2025
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Cool book visuals

Nomadic Matt nailed a simple but powerful post: a photo of The Alchemist with quick notes on what makes it...

Instagram/Copywriting/Books
Jun 1, 2025
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5-minute morning routine.

This simple “5-Min Morning Mental Routine” is a masterclass in clarity and focus — and marketers can learn a ton...

Wisdom/Copywriting/Motivation
Jun 1, 2025
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Cool headline: Finding trends before they take off

Exploding Topics nails their homepage with one killer line: “We help companies find exploding trends before they take off.” The...

Copywriting/Home Pages/Data
May 31, 2025
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Informational content needs to change

Charlie Light nails it: the old “SEO keyword + blog post” formula is toast. AI can crank out 1,000 of...

Copywriting/Tweets/SEO
May 31, 2025
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Different types of pirate flags

Pirates were masters of branding before branding was a thing. Each flag in this image told a story at a...

Copywriting/Data/Images
May 30, 2025
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Simple Resume Outline Template

This resume outline nails what every marketer should love: clean, clear, and instantly scannable design. No fluff, no clutter, just...

Copywriting/Freelancing/Data
May 30, 2025
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Parody Louis Vuitton Toilet Paper ad

This fake Louis Vuitton ad is genius. It shows a roll of LV-branded toilet paper with the line, “Now you...

Ads/Print Ads/Copywriting
May 29, 2025

Command Palette

Search for a command to run...