2,946 Copywriting Examples From the Present and Past

Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.

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Bryan Johnson collaboration hair restoration ad

This Roots ad is a great example of how visual contrast grabs attention fast. The deep red glow on Bryan...

Ads/Instagram/Copywriting
Apr 16, 2025
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Showcasing best-sellers ad with text mockups

Branch Basics nails it with this ad. No fancy lifestyle shots. No overcomplicated text. Just their top products, clearly labeled,...

Ads/Instagram/Copywriting
Apr 15, 2025
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Public sign and private sign

Two signs, one message–but one is way more memorable. The first city sign politely bans fireworks. The second one, a...

Ads/Copywriting/Outdoor Advertising
Apr 14, 2025
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Vibe Marketing an ad with ChatGPT

This remake of Ernest Shackleton’s “Men Wanted” ad shows how quickly AI can turn a concept into a fully formed...

Ads/Copywriting/Headlines
Apr 14, 2025
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"College Is Broken" Palantir Ad

Palantir’s ad headline hits like a sledgehammer: “College is broken.” In six words, it taps straight into frustration felt by...

Ads/Copywriting/Tweets
Apr 14, 2025
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Codie Sanchez’s thoughts on how Dave Ramsey’s studio works

Codie Sanchez visited Dave Ramsey’s HQ and shared what she saw — a masterclass in mission-driven execution. Three buildings, live...

Copywriting/Motivation/Tweets
Apr 14, 2025
asmartbear
Jason Cohen
@asmartbear
At WP Engine, we once invested in fixing our 'poor web design' weakness and got zero return. Why? Because our words and product/market fit were 100x more important. Lesson: Double down on strengths.

Your product is 100x more important than “good web design”

Jason Cohen from WP Engine dropped a truth bomb: they spent time and money fixing what they thought was “poor...

Business Ideas/Wisdom/Copywriting
Apr 13, 2025
AlexHormozi
Alex Hormozi
@AlexHormozi
If your business isn't making $100,000 a month. Follow these 2 steps. 1) Grab a kitchen timer & turn it to 4 hours. 2) Advertise until the timer is up. You can do warm outbound, cold outbound, content, or paid ads. Don’t do all of them. Just pick 1 until you get to $100k a

If your business isn’t making $100,000/mo do this…

Alex Hormozi dropped a simple but gut-punch truth: if your business isn’t at $100K/month yet, you probably just need more...

Copywriting/Advice/Social Media
Apr 12, 2025
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Cool Anduril autonomous warplane hiring ad

Anduril Industries dropped a gem of a hiring ad: “Built for superheroes in combat. Built by dads in Ohio.” It’s...

Ads/Print Ads/Copywriting
Apr 12, 2025
Ad
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Microsoft's first homepage in 1994

Back in 1994, this was Microsoft’s official homepage. No fancy animations. No responsive design. Just a bold layout that worked...

Copywriting/Home Pages/Websites
Apr 11, 2025
balajis
Balaji
@balajis
Here’s a reframe. AI doesn’t take your job. AI allows you to do any job. So a coder can now make films. And a filmmaker can now write code. It allows a non-specialist to get started. But a specialist will be needed for polish.

Reframing AI to make you more powerful.

Balaji’s viral post flips the “AI is stealing jobs” fear into something way more exciting: AI makes anyone capable of...

Copywriting/Motivation/Advice
Apr 11, 2025
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What could this possibly be?

You don’t have to know what’s inside this massive green-wrapped mystery delivery to stop scrolling. You just have to know...

Ads/Copywriting/Funny and Weird
Apr 11, 2025
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Podcast Intro Copywriting Advice from Reddit

Ever sat through a podcast intro that felt like a LinkedIn resume? Snooze fest. This Reddit gem nails how to...

Copywriting/Podcast/Advice
Apr 10, 2025
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AI by 2027 Graph

This chart from Daniel Kokotajlo’s “AI 2027” scenario shows one thing crystal clear: AI growth isn’t linear—it’s exponential. Once machines...

Copywriting/Data/Advice
Apr 10, 2025
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Posted by Ayman Al-AbdullahAyman Al-Abdullah

The High Cost of Overpaying vs. the Power of Fair Pay

This graphic nails a simple but painful truth: pay execs too much, and your business bleeds. Get it right, and...

Ads/Copywriting/Data
Apr 9, 2025
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Posted by Sam ParrSam Parr

Hemingwrite smart typewriter

The Hemingwrite isn’t just a gadget. It’s a brilliant case study in selling focus as a luxury. It looks vintage,...

Ads/Copywriting/Images
Apr 8, 2025
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1956 Ogilvy "The man from Schweppes is here" print ad

David Ogilvy did something wild in 1956: he turned Schweppes’ real-life CEO, Commander Edward Whitehead, into an icon. The ad...

Ads/Print Ads/Copywriting
Apr 8, 2025
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Posted by Ayman Al-AbdullahAyman Al-Abdullah

Microsoft Teams vs. Slack

This chart says it all: Microsoft Teams rocketed to 75 million daily users by 2020, while Slack crawled to around...

Copywriting/Data/Advice
Apr 7, 2025
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Posted by Ayman Al-AbdullahAyman Al-Abdullah

Codie Sanchez's Newsletter Income Chart

Codie Sanchez built a media empire from a simple newsletter. This chart breaks down how that one email turns into...

Business Ideas/Copywriting/Emails
Apr 6, 2025
Ad
Video

Only ultra luxury people have access to this pt 2

I once hopped on a private jet with a super-rich friend. Lux seats, perfect snacks, no waiting, no stress. But...

Copywriting/Podcast/Videos
Apr 5, 2025
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Posted by Sam ParrSam Parr

S&P 500 Index Average Annual Total Returns

This chart hits hard: miss just 10 of the S&P 500’s best days in 30 years, and you lose more...

Copywriting/Data/Advice
Apr 5, 2025
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Mr. Pooper Scooper Funny Truck Decals

A black pickup with “Mr. Pooper Scooper” on the side asks a hilarious question: “Is poop a pain in your...

Ads/Copywriting/Outdoor Advertising
Apr 4, 2025
Video

Only ultra luxury people have access to this pt 1

Eli, the travel guy, breaks down the wild world of luxury travel — think private islands, staff for every guest,...

Copywriting/Podcast/Videos
Apr 4, 2025
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How to succeed in a job

Starting a new job is a lot like launching a new brand. You’re the “new thing,” and everyone’s forming impressions...

Copywriting/Advice/Social Media
Apr 3, 2025

Command Palette

Search for a command to run...