Latest
raise refer a friend program

Referral program shows great social proof

Raise nails its referral page by doing one simple thing most brands skip: showing real people with real savings. Suddenly,...

Copywriting/Data/Social Proof
Mar 7, 2022
BAD SOCIAL PROOF

Social proof could be improved for this agency

These charts tell a great growth story. Impressive traffic climbs, clear data visualization, and tight summaries. But there’s one big...

Copywriting/Data/Social Proof
Mar 5, 2022
above the fold homepage

Great headline and limited options for marketplace user

The moment you land here, the message smacks you: “Turn gift cards into discounts.” Boom. Clear, valuable, instant understanding. No...

Copywriting/Social Proof/Headlines
Mar 2, 2022
testimonials and social proof

Social proof + testimonials double team for finance app

Every claim on this page is backed by proof that screams trust. M1 Finance doesn’t just say users love them—they...

Copywriting/Data/Social Proof
Feb 16, 2022
about page

Great about page that screams authenticity

This is a masterclass in authentic brand storytelling. SoleSavy shows off its team not as employees, but as sneakerheads who...

Copywriting/About Pages/Images
Feb 7, 2022
social proof email newsletter homepage

Email newsletter homepage displays social proof with blurbs from popular journalists

Most sites beg you to sign up. NextDraft just shows you who already did. Their homepage lists quotes and blurbs...

Copywriting/Quotes/Testimonials
Feb 7, 2022
josh harcus about copywriting course

Josh Harcus testimonial Copywriting Course

Copywriting/Advice/Testimonials
Apr 27, 2021
Stories-of-life-before-Basecamp-and-what-s-better-now

Basecamps before and after testimonial page

Basecamp nailed their testimonial page by showing what life looks like before and after using their product. It’s not just...

Ads/Copywriting/Before and After
Feb 26, 2021
Wate on

1963 Wate On Ad

In 1963, being thin wasn’t in. This Wate-On ad flipped the usual weight-loss script by promoting weight gain, featuring actress...

Ads/Print Ads/Copywriting
Dec 29, 2020
trends-testimonial-boxes

Clean 3-Column Testimonial "Wall of Love" by Trends

This image nails it: founders raving about Trends in their own words. No hype, no fluff, just proof that the...

Copywriting/Data/Quotes
Jun 22, 2020
mentioned-by

Add social proof by linking to famous names or brands

Look at this HouseOfRave move: they dropped a few famous logos (MTV, LV, Wells Fargo) at the bottom of every...

Formulas/Copywriting/Data
Jun 18, 2020
restaurant-testimonial-drawings

Restaurant Testimonial Drawings

This restaurant didn’t just collect testimonials. They created a game. Instead of asking for reviews, they gave customers markers and...

Images/Advice/Testimonials
Jun 12, 2020
evernote-testimonials

Evernote Testimonials (Logo Carousel)

Most sites slap logos of media mentions and call it a day. Evernote made that same section come alive. Their...

Copywriting/Quotes/Testimonials
May 26, 2020
Zoom-case-study-testimonials

Zoom Case Study Testimonials

Zoom nails social proof design. Their testimonial page instantly builds trust and pushes visitors toward action. The layout? Clean, scannable,...

Copywriting/Videos/Testimonials
May 26, 2020
ezoic-testimonials

Ezoic Results-Oriented Testimonials

Ezoic nails the art of the testimonial by putting numbers right up front. Each quote starts with a metric-packed headline...

Copywriting/Data/Testimonials
May 26, 2020
freshbooks-testimonial

Freshbooks Testimonial Strategy (Less is More)

FreshBooks pulls a clever move here. Instead of stacking their page with hundreds of average customer reviews, they shine a...

Copywriting/Quotes/Advice
May 26, 2020
world-nomads-testimonial

World Nomads Testimonial Stories

Most people skip travel insurance because they think nothing bad will happen or that filing a claim will be a...

Ads/Copywriting/Testimonials
May 26, 2020
dance-dojo-testimonials

The Dance Dojo Testimonials

Dance Dojo nails the “Why us?” question in their testimonials. Instead of generic praise, each quote shows exactly how the...

Copywriting/Quotes/Testimonials
May 26, 2020
ash-ambirge-testimonials

Ash Ambirge Gossip Testimonials

Ash Ambirge renames her testimonial section “Gossip About Me.” It’s a tiny tweak that instantly gives her brand a sassy,...

Copywriting/Before and After/Testimonials
May 26, 2020
transferwise-testimonials

Transferwise Testimonial Combo (Video + Recent)

When you’re dealing with people’s money, trust isn’t optional—it’s everything. TransferWise (now Wise) knows that, and their testimonials page is...

Videos/Data/Advice
May 26, 2020
Ben-Settle-testimonial-example

Ben Settle Testimonials

Normally, testimonials with photos crank up trust. But sometimes, the names themselves are enough. Marketing Analysis Ben Settle doesn’t bother...

Copywriting/Quotes/Advice
May 26, 2020
the-hustle-testimonial-example

The Hustle Testimonial Tweets

The Hustle keeps their testimonials simple, social, and current. Instead of long case studies, they just screenshot tweets from happy...

Copywriting/Advice/Testimonials
May 26, 2020
aweber-testimonial-example

Aweber Visual Testimonial

AWeber nails the testimonial game here. Instead of a boring text box, they mix a real photo, personality, and a...

Copywriting/Images/Advice
May 25, 2020
Expert_Freelance_WordPress_Developer_Andriy_Haydash

Nice Wordpress Consultant Site

This WordPress consultant’s site nails the basics of conversion-focused web design. It’s clean, personal, and structured to lead visitors from...

Copywriting/Portfolio/Home Pages
May 23, 2020

Command Palette

Search for a command to run...