
Referral program shows great social proof
Raise nails its referral page by doing one simple thing most brands skip: showing real people with real savings. Suddenly,...

Social proof could be improved for this agency
These charts tell a great growth story. Impressive traffic climbs, clear data visualization, and tight summaries. But there’s one big...

Great headline and limited options for marketplace user
The moment you land here, the message smacks you: “Turn gift cards into discounts.” Boom. Clear, valuable, instant understanding. No...

Social proof + testimonials double team for finance app
Every claim on this page is backed by proof that screams trust. M1 Finance doesn’t just say users love them—they...

Great about page that screams authenticity
This is a masterclass in authentic brand storytelling. SoleSavy shows off its team not as employees, but as sneakerheads who...

Email newsletter homepage displays social proof with blurbs from popular journalists
Most sites beg you to sign up. NextDraft just shows you who already did. Their homepage lists quotes and blurbs...

Josh Harcus testimonial Copywriting Course

Basecamps before and after testimonial page
Basecamp nailed their testimonial page by showing what life looks like before and after using their product. It’s not just...

1963 Wate On Ad
In 1963, being thin wasn’t in. This Wate-On ad flipped the usual weight-loss script by promoting weight gain, featuring actress...

Clean 3-Column Testimonial "Wall of Love" by Trends
This image nails it: founders raving about Trends in their own words. No hype, no fluff, just proof that the...

Add social proof by linking to famous names or brands
Look at this HouseOfRave move: they dropped a few famous logos (MTV, LV, Wells Fargo) at the bottom of every...

Restaurant Testimonial Drawings
This restaurant didn’t just collect testimonials. They created a game. Instead of asking for reviews, they gave customers markers and...

Evernote Testimonials (Logo Carousel)
Most sites slap logos of media mentions and call it a day. Evernote made that same section come alive. Their...

Zoom Case Study Testimonials
Zoom nails social proof design. Their testimonial page instantly builds trust and pushes visitors toward action. The layout? Clean, scannable,...

Ezoic Results-Oriented Testimonials
Ezoic nails the art of the testimonial by putting numbers right up front. Each quote starts with a metric-packed headline...

Freshbooks Testimonial Strategy (Less is More)
FreshBooks pulls a clever move here. Instead of stacking their page with hundreds of average customer reviews, they shine a...

World Nomads Testimonial Stories
Most people skip travel insurance because they think nothing bad will happen or that filing a claim will be a...

The Dance Dojo Testimonials
Dance Dojo nails the “Why us?” question in their testimonials. Instead of generic praise, each quote shows exactly how the...

Ash Ambirge Gossip Testimonials
Ash Ambirge renames her testimonial section “Gossip About Me.” It’s a tiny tweak that instantly gives her brand a sassy,...

Transferwise Testimonial Combo (Video + Recent)
When you’re dealing with people’s money, trust isn’t optional—it’s everything. TransferWise (now Wise) knows that, and their testimonials page is...

Ben Settle Testimonials
Normally, testimonials with photos crank up trust. But sometimes, the names themselves are enough. Marketing Analysis Ben Settle doesn’t bother...

The Hustle Testimonial Tweets
The Hustle keeps their testimonials simple, social, and current. Instead of long case studies, they just screenshot tweets from happy...

Aweber Visual Testimonial
AWeber nails the testimonial game here. Instead of a boring text box, they mix a real photo, personality, and a...

Nice Wordpress Consultant Site
This WordPress consultant’s site nails the basics of conversion-focused web design. It’s clean, personal, and structured to lead visitors from...