Design Posters That Make Influencers Share Them

Want influencers to share your posters for free? Steal a page from this Oatly street ad. It’s basically a giant, self-aware meme begging to be photographed, and that’s exactly why it spreads. Let’s break down how to design posters that practically leap into influencers’ feeds.

Turn The Poster Into The Joke

Oatly’s poster doesn’t talk about ingredients or features. It talks about you taking a picture of the poster and liking it more on Instagram. The ad is the punchline. By calling out the exact behavior they want (snap, share, like), they make people feel in on the joke and eager to prove it by posting.

Make Your Poster Screenshot-Worthy

Write copy that directly references being photographed, shared, or posted.
Use huge, high-contrast text so it reads clearly in a tiny Instagram Story.
Make the entire message self-contained so one photo tells the whole story.
Add a wink of self-awareness so influencers feel clever sharing it.
Place it where people naturally stop: crosswalks, bus stops, coffee lines.

Brands Doing Shareable Posters Right

Oatly uses giant, tongue-in-cheek text that literally predicts a social media celebrity will photograph the poster, making the ad itself a meta joke people want to share.