Don't Learn Copywriting Ad
Published on
Most people rewrite copy 17 times when they really just need to run it through a tiny checklist. The image above is basically a shipping form for your words: if it passes a few tests, it goes out the door. No drama, no overthinking, no 4-hour “tweak sessions.” Let’s steal that idea and turn it into a simple pre-flight check so you can ship copy faster and sleep better.
Then It Ships
The card in the image has a beautifully simple rule: once each line gets a PASS, you stop editing and hit send. That automatic cutoff is what speeds you up. Turn this checklist into a sticky note, a Notion template, or a literal index card by your keyboard, and treat it like a factory stamp. Pass, pass, pass, pass… then it ships.
The 4-question ‘Copy Chief’ Checklist
- Does it flow? Read it out loud; if you trip, the reader will too.
- Is there an honest hook? One clear, true promise beats fancy wording.
- Does it sound like a person? Kill the robot-speak and write like you talk.
- Is every claim true? If you wouldn’t say it under oath, don’t ship it.
Creative Variations
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