Oliver Clingain: Sending a Doormat to Get Clients
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oliverclingain.biz This is the best outreach method yet. Who are you sending a doormat to? Part 3 of highlighting...
Most outreach looks exactly the same: cold email, cold DM, cold silence. In this reel, a founder nukes that problem by literally stepping up his game with branded doormats. Instead of begging for attention in the inbox, he puts a physical reminder at the prospect’s feet. Let’s break down why “send a doormat” is such unfair outreach and how you can steal the idea without spending a fortune.
What’s Happening In The Reel
The video shows a founder standing in a clean studio-style office holding a bright orange doormat printed with a prospect’s logo and a short, punchy line. Behind him is a neat stack of different mats, each customized for a specific company: clear branding, simple fonts, bold colors. Front and center is a close-up commentary layer saying this is the best outreach strategy he’s seen, while the background quietly flexes the volume of personalized mats ready to ship. The whole scene screams: “I do my homework and I invest in you first.”
How To Steal The Strategy (Without Copying It Blindly)
Step 1: Make a hit list of 10–25 dream companies and learn something oddly specific about each. Step 2: Pick a durable, useful object they’ll see daily (doormat, mug, desk sign, laptop skin). Step 3: Print their logo plus a short line that bridges into your offer, like “Welcome more qualified leads” or “Step into lower churn.” Step 4: Send it with a one-page letter and a short URL/QR code to a custom landing page made just for them. Step 5: Follow up referencing the exact item: “Did my doormat make it to your office yet?”
Why This Doormat Gambit Works
- It hijacks a physical habit: prospects literally step on your message every day.
- It proves effort and research, because each mat is custom-branded for a single company.
- It dodges crowded inboxes and hits an underused channel: office mail and front doors.
- It’s impossible not to show around the office, which quietly multiplies impressions.
- It frames the offer as helpful, not needy: you’re giving a fun asset, not asking for a favor.
Real-World Style Examples From The Reel
Cluely sends a bold orange doormat with the company’s name front and center so every office visitor literally steps on their brand before walking in.
Origami gets its own custom mat, turning a simple welcome sign into a daily reminder that a specific vendor cared enough to design something just for them.
Zeropath appears on a personalized mat that makes the outreach feel like a gift to the office instead of another pitch to ignore.
Creative Variations
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