Contently Home Page
Look at Contently’s homepage and then check their heatmap study—boom, instant clarity on what actually grabs attention. The red-hot areas...
Buffer Home Page
Ever land on a page and instantly know where to look? That’s not luck. That’s Buffer’s homepage design doing its...
1971 Coat of Arms Direct Mail Letter
Gary Halbert’s “family crest” letter turned a boring genealogy report into an emotional treasure. Each letter used the recipient’s last...
1902 Heinz 57 Print Ad
This old-school Heinz ad is a masterclass in directing attention before heatmaps were even a thing. It shows exactly how...
1966 Chivas Regal Whisky Bottle Print Ad
This ad from Chivas Regal doesn’t just look good—it directs your eyes like a GPS. The bold headline hooks you...
1958 Budweiser Beer Print Ad
This old Budweiser ad looks simple, but it’s sneaky-smart. A heatmap analysis shows how perfectly it directs your eyes —...
1968 Masquer's English Vodka Print Ad
This vintage Masquers English Vodka ad nails visual clarity. One bottle. One headline. Lots of white space. Yet your eyes...
1952 Captain Morgan Rum Print Ad
This vintage Captain Morgan ad is a masterclass in visual flow. Even without fancy motion graphics, it pulls your eyes...
1946 7up All-American Fun Print Ad
This old-school 7UP ad didn’t just sell soda, it sold togetherness. The family scene screams “good times,” and clever design...
1940's Free Nestle's Instant Sweet Milk Cocoa
This old-school Nestlé ad shows how to guide attention like a pro. Everything’s intentional—from the red headline to the smiling...
1936 Johnnie Walker Have You Noticed Print Ad
This vintage Johnnie Walker ad isn’t just about whisky—it’s about energy in motion. That red-coated “Striding Man” practically walks off...
1935 Coca-Cola Print Ad
Even without animations or bright screens, Coca-Cola nailed visual storytelling back in 1935. This print ad practically moves your eyes...
1934 Dodge Truck Print Ad
This old Dodge Trucks ad nails the art of visual flow. Before you even read the words, your eyes glide...
Apple's Rules for Success for employees
This looks like a simple ID badge. But it’s actually Apple’s internal playbook — “JB’s Rules for Success.” Every employee...
1928 Aspironal Cold and Flu
Yep, even in the 1920s they understood visual hierarchy. This old Aspironal ad starts with a giant “WHISKEY” headline that...
1962 Gillette Razor Print Ad
This Gillette ad doesn’t sell blades—it sells belonging. The headline claims “9 out of 10 corporation executives use a Gillette,”...
1923 A1 Sauce Print Ad
This old A1 Sauce ad is proof that smart design beats fancy tools. No Photoshop, no filters—just pure visual flow...
1919 Campbell's Vegetable Soup Print Ad
This vintage Campbell’s Soup ad proves even early marketers nailed visual hierarchy. It’s packed with text, yet your eyes know...
1916 Campbell's Soup Ad
This vintage Campbell’s ad is a masterclass in saying everything… without saying anything. Two kids, a can of soup, and...
Neville Medhora1962 Pink Dove Soap Print Ad
This 1962 Dove ad is a lesson in visual psychology. Every detail—from the matching pinks to the model’s pose—was built...
1956 Schweppes Print Ad
A helicopter carrying soda? Wild. But that’s why this 1956 Schweppes ad by Ogilvy still turns heads today. It’s a...
1969 Volkswagen It's Ugly Print Ad
Two weeks after humans hit the moon, VW dropped a print ad showing the lunar module with the line: “It’s...
1968 Volkswagen Testimonial Ad
In 1968, Volkswagen dropped an ad that broke every advertising rule. No photo, no logo, no big headline—just a handwritten...
Three Pronged Pricing
Ever notice how every SaaS pricing page has three plans? That’s not random. It’s a psychological trick called the Goldilocks...