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balaji-post-subscribe

Optional Paid Email Signup

Balaji’s subscription page does something clever: it lets you pay... for nothing extra. All the content is free, but you...

Copywriting/Pricing/Data
Sep 30, 2020
Matt-Farley-Design-Mentorship-Service

Design Mentorship Sales Page

This service page nails a huge marketing insight: words shape perception. Instead of selling “consulting,” it sells “mentorship.” Same offering,...

Copywriting/Advice/Sales Pages
Sep 30, 2020
matt-farley-mentorship-pricing-chart

Three tiered mentorship pricing

This simple three-tier setup from Matt Farley’s mentorship page nails pricing psychology. One glance and you instantly “get” which option...

Copywriting/Pricing/Advice
Sep 30, 2020
signaling

Clean graphic demonstrating signaling

This graphic nails how messages go from “just a post” to “everyone’s talking about it.” It’s not magic—it’s signal amplification...

Data/Images/Advice
Sep 30, 2020
vest-julian-image

Funny vest image with lines

Julian nailed this one. His clean, funny visuals turn ordinary products into powerful social statements. That Patagonia vest? It’s not...

Ads/Copywriting/Motivation
Sep 30, 2020
paul-minors-tiered-pricing

Paul Minors Tiered Pricing Chart

This pricing chart by Paul Minors shows how clean design + smart psychology = better conversions. No clutter, no confusion,...

Copywriting/Pricing/Data
Sep 30, 2020
carhartt-black-friday-email

Carhartt Black Friday Email

Carhartt nailed it with this one. Instead of shouting “BIG SALE!!!” in neon colors, they dropped a smooth GIF that...

Copywriting/Emails/Images
Sep 29, 2020
pretty-little-thing-black-friday-email

Pretty Little Thing Black Friday Email

Most Black Friday campaigns drown in a sea of black backgrounds and bold red “SALE” text. PrettyLittleThing zigged where everyone...

Copywriting/Emails/Data
Sep 29, 2020
forever-21-black-friday-email

Forever 21 Black Friday Email

This Forever 21 Black Friday email nails it. It doesn’t just shout “SALE!” It makes you wonder what you’ll get....

Copywriting/Emails/Data
Sep 29, 2020
Video

Nomadic Matt on writing process, Corona travel shutdown effects, and weathering the storm

Nomadic Matt built a global brand by mixing travel and writing—but he didn’t just get lucky. He nailed down how...

Copywriting/Podcast/Videos
Sep 28, 2020
how-to-prevent-an-anxiety-attack

How To Prevent An Anxiety Attack Image

Ever notice how some messages just stick in your head? This graphic nails it with a dead-simple countdown: 5, 4,...

Ads/Copywriting/Emails
Sep 27, 2020
how-to-decide-faster

How to Decide Faster Image

This image nails a key content rule: people don’t want to read about improvement, they want to see it. Instead...

Images/Social Media
Sep 26, 2020
toyota-camry-ad

Toyota Camry Used Car Ad

This ad nails what most marketers miss: total honesty. The seller isn’t pretending this car is sexy — he’s selling...

Ads/Copywriting/Social Media
Sep 25, 2020
drifting-instructions-image

Drifting Instructions Image

Ever tried to explain drifting to someone? It’s tricky—until you see this image. A bird’s-eye view, a few steering wheel...

Images/Advice
Sep 24, 2020
old-navy-black-friday-ad

Old Navy Black Friday Ad

Old Navy nailed their Black Friday ad by doing one thing incredibly well: keeping it simple. Big, bold text shouts...

Ads/Copywriting/Advice
Sep 23, 2020
harbor-freight-black-friday-newspaper-ad

Harbor Freight Black Friday Newspaper Ad

Harbor Freight nails the urgency game with this Black Friday ad. Bright colors, giant text, and time limits everywhere you...

Ads/Copywriting/Data
Sep 22, 2020
buying-wine-pie-chart

How Designers Buy Wine Pie Chart

This clever visual nails how people view the same product through totally different lenses. Non-designers focus on price, type, and...

Ads/Copywriting/Images
Sep 21, 2020
barber-buzzer-length-1

Barber Buzzer Length Diagram

These barber diagrams nail one of the most powerful marketing lessons ever: make the invisible visible. Just like these visuals...

Images/Advice
Sep 20, 2020
sustainable-diet

Sustainable vs. Not Sustainable Diet

This chart nails the “ah-ha” moment in one glance. It shows how a truly sustainable diet isn’t about being perfect—it’s...

Copywriting/Images/Advice
Sep 19, 2020
cards-against-humanity-ad

Cards Against Humanity Black Friday Ad

Cards Against Humanity once ran a Black Friday “sale” where they raised prices by $5. Yep, instead of discounts, they...

Ads/Copywriting/Holiday Promos
Sep 19, 2020
instagram-stories-vs-reels

Instagram Stories vs. Reels Comparison Chart

This simple chart nails the difference between Stories and Reels. Stories are great for keeping your followers close. Reels are...

Videos/Data/Images
Sep 18, 2020
patagonia-anti-black-friday-ad

Patagonia Anti-Black Friday Ad

Patagonia pulled off one of the boldest ads ever. On Black Friday, when every brand screamed “BUY NOW,” Patagonia said...

Ads/Copywriting/Motivation
Sep 18, 2020
telephone-pole-diagram

Telephone Pole Diagram

Ever look at a tangle of wires on a telephone pole and think, “What the heck is all that?” This...

Images/Advice
Sep 17, 2020
menards-newspaper-ad

Menards Black Friday Newspaper Ad

Menards nailed this Black Friday ad. It grabs attention with massive “6 HOUR SAVINGS” text and bold prices, but also...

Ads/Copywriting/Advice
Sep 17, 2020
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