What Never To Eat On A Plane Envelope
This plain-looking envelope crushed every other mailer Boardroom sent for three years. It didn’t have fancy graphics or a celebrity...
How To Write Headlines Video
Most headlines fall flat because you’re staring at your message from just one angle. Neville Medhora’s “Lenses” trick fixes that...
Big list of subject lines and their open rates
Ever wonder what makes people actually click an email? This massive open-rate chart from KopywritingKourse shows that boring-looking, offbeat, human-sounding...
Stray Cat Walks Into Nursing Home, Becomes One of Its Best Employees
A cat sitting behind a receptionist’s desk is already funny. But add the headline “Stray Cat Walks Into a Nursing...
Successful Eyebrow Threading Print Ad
This eyebrow threading ad nails it with humor, confidence, and a little jab. Using Salma Hayek as Frida Kahlo, it...
Freelance Writing Infographic
FreelanceWriting nailed the life of a copywriter with this infographic. It’s filled with colorful charts, friendly visuals, and one big...
"Give Me One Evening and I'll Give You a Push-Button Memory"
This 1961 ad is pure copywriting magic. The headline grabs you instantly. It promises something amazing, fast, and easy—like a...
Testimonial Script
Want better testimonials? Don’t ask for them. Instead, make it brain-dead easy for people to respond. Swap the scary “Can...
10X Email Mastery Pricing
Look at this beauty. Two options. Big type. Zero confusion. This pricing page for 10x Emails and 10x Launches shows...
AppSumo Advertorial
Most product pages scream “BUY NOW.” AppSumo whispered a story. Their ad for Prey started with a break-in and a...
Neville MedhoraDavid Ogilvy Guinness Advertorial
Guinness didn’t just make an ad—they made art. Their “Guide to Oysters” looked like a classy food chart, not a...
David Ogilvy Rinso Detergent Ad
This old Rinso detergent ad didn’t just sell soap—it became part of the laundry room. Readers could rip it out,...
Peer Reviews
Look at that Yelp review. One photo, a few exclamation points, and suddenly you’re craving dessert. That’s social proof in...
Press Reviews
That photo is mouthwatering. But what really makes it powerful is the headline above it: a glowing Los Angeles Times...
Video Testimonials
Nothing sells like a happy customer telling their story. This image shows the formula done right: a student talking casually...
Case Studies For Testimonials
Big case studies look fancy, but few people actually read them. The DealDoktor example shows how slicing a case study...
Social Media Post Testimonials
One customer Facebook post can do more than a thousand ads. Check out Katharine’s post above: she’s thrilled, she names...
Quote Testimonials
Nothing says “trust me” like a real customer beaming with pride. This B-School example nails it: three colorful portraits, three...
FreeAgent Testimonial Page
FreeAgent nails the art of testimonials. Their “Buzz” page isn’t one dull wall of quotes—it’s a living, breathing trust machine....
Business Catalyst Testimonial Page
Business Catalyst nails this with their “Success Stories” section. Instead of dry testimonials, they use smiling faces, real quotes, and...
ElegantThemes Testimonial Page
You’re about to buy a plan from ElegantThemes. Credit card in hand. Then, bam — you see a lineup of...
99designs Testimonial Page
Most review pages feel like a corporate afterthought. 99designs flips that. Their testimonials page looks more like Yelp — full...
FreeAgent Testimonial Page
FreeAgent’s testimonial page feels alive. On the left, detailed customer stories bring credibility. On the right, they display a constant...
mHelpDesk Video Testimonial Page
Most testimonial pages look like overproduced commercials. mHelpDesk skips that. Their customer videos feel like casual Zoom calls — no...