That doodle above? It’s exactly how you want customers to react when they read your marketing. Surprised. Curious. Hooked. Marketing...
Ads/Copywriting/Headlines
Mar 21, 2018
Headlines show what an amazing value it is
People decide value by comparing. This sketch nails it: a $12 pizza that’s gone in minutes vs. a $12 recipe...
Ads/Copywriting/Headlines
Mar 21, 2018
Give them different options to choose
This simple doodle nails one of marketing’s sneakiest tricks: give people three choices. Not one, not five. Three. The brain...
Copywriting/Pricing/Advice
Mar 21, 2018
Headlines that make it free
Look at that image. A scale tipping hard toward a single word: “Free.” It outweighs cold, hard cash. Every marketer...
Ads/Copywriting/Headlines
Mar 21, 2018
Headlines that make it urgent
That stick figure sprinting toward a dollar sign nails one of the biggest sales triggers out there: urgency. When people...
Copywriting/Data/Headlines
Mar 21, 2018
Headlines that make them want to belong
Look at that cartoon—First Class passengers relaxing behind the curtain, smirking at the rest. It’s funny because it’s true. People...
Copywriting/Headlines/Advice
Mar 21, 2018
Dollar Shave Club Packaging
Open a Dollar Shave Club razor kit and you’re greeted with a joke: “I like shaving with a dull razor.”...
Ads/Copywriting/Packaging
Mar 14, 2018
OwnLocal Homepage
OwnLocal’s homepage does something tricky—it sells a digital transformation without freaking people out. Their pitch: take your old-school print ads...
Ads/Print Ads/Copywriting
Mar 14, 2018
Sam Altman On Masters Of Scale Podcast Notes
Neville Medhora’s flight notes from Masters of Scale reveal a big truth: scaling too soon kills momentum. Sam Altman says...
Motivation/Notes/Advice
Mar 14, 2018
Sam Altman – How To Build The Future Video Notes
Neville Medhora’s handwritten notes from a flight watching Sam Altman talk about “building the future” look messy—but they’re magnetic. The...
Copywriting/Motivation/Videos
Mar 14, 2018
Bob Metcalf On Tim Ferriss Podcast Notes
At first glance, these handwritten notes from Bob Metcalfe’s interview on Tim Ferriss’ podcast look like chaos. But tucked inside...
Notes/Advice/Social Media
Mar 14, 2018
Vibes Earphone Packaging
Most headphone boxes look like clones. Clear plastic, some specs, and a company logo. Boring. Vibes decided to literally give...
Ads/Copywriting/Packaging
Mar 12, 2018
DropPy Sales Page
Explaining automation software can get nerdy fast. DropPy’s page skips the jargon and shows the result: Python power made drag-and-drop...
Copywriting/SaaS Pages/Images
Mar 12, 2018
Fit Buns Packaging
This packaging is hilarious and brilliant. Fitness Academy turned their high-protein bread into a pair of “fit buns” in jeans,...
Ads/Copywriting/Packaging
Mar 11, 2018
Purely Wholesome Soap Belly Band
Ever noticed how a plain bar of soap can suddenly look fancy just by wrapping a little paper around it?...
Ads/Copywriting/Before & After
Mar 11, 2018
Luxe Bubble Bath Packaging
This lineup looks like it rolled straight out of a 1950s beauty ad—and that’s exactly the charm. Luxe by Mr....
Ads/Copywriting/Packaging
Mar 11, 2018
B.E.E. Cleaning Products Packaging
These bottles don’t just clean — they’ve got attitude. Each one chats you up with lines like “I’ll do your...
Ads/Copywriting/Packaging
Mar 11, 2018
Brushman Packaging
These shaving brushes aren’t just tools—they’re little comedians on a shelf. Each one uses the brush as “hair” for a...
Ads/Copywriting/Packaging
Mar 11, 2018
Arnold Workout Advice Notes
This page of Arnold Schwarzenegger’s workout notes looks like a secret notebook from a legend. It’s messy, unpolished, and totally...
Videos/Notes/Images
Mar 11, 2018
Airtable Product Page
Airtable’s homepage nails what most SaaS sites miss: it shows instead of tells. The entire page works like a mini...
Videos/SaaS Pages/Images
Mar 9, 2018
Airtable Homepage
Most tools that promise “structured teamwork” end up looking like spreadsheets in suits. Airtable flips that idea. Their homepage mixes...
Copywriting/SaaS Pages/Images
Mar 9, 2018
Aweber Facebook Group Community Signup Email
AWeber nailed the art of making a marketing email feel like a personal party invite. This isn’t some robotic corporate...
Copywriting/Emails/Social Media
Mar 9, 2018
F.A.Q. Style Email For Selling Course
Hiten Shah got bombarded with pre-launch questions for his product course. Instead of ignoring them or writing a hyped-up pitch,...
Copywriting/Emails/Advice
Mar 9, 2018
Asking for phone number email
This email from KopywritingKourse pulls a sneaky move: it asks non-buyers to drop their actual phone number. And the wild...
