A major difference between founder & employee mindset is orientation to problems.
Employee mindset believes problems are bumper-to-bumper traffic. Out of your control & no way through until someone else fixes the problem.
Founder...
Alex LiebermanFounder vs. Employee Mindset
Most people hit a problem and freeze. Founders hit a problem and get curious. That shift in mindset is a...
Simple Event Email Template
This email template nails what so many invites miss: clarity, energy, and a quick path to “yes.” It turns the...
Neville MedhoraSneak Peek: What Members See Inside The Copywriting Course
Ever notice how showing behind-the-scenes content instantly makes people lean in? That’s what Nev does in this Copywriting Course video—he...
People Buy Outcomes, Not Products
Tom Pestridge nails it with this simple visual: a camera vs. a photo album. The trick? You’re never selling the...
Founder Growth Levels
Ayman Al-Abdullah nailed it: growing a business happens in levels. You don’t get to skip ahead. Each level demands new...
Event Flyer Template
Ever see an event flyer and have no clue what it’s for? Yeah, that’s bad marketing. These two examples show...
Let me tell you about the creator tension.
On Youtube, My First Million episodes mostly get ~60k-300k views per pod lately.
Spotify + iTunes, consistently in the 100k range (haven't looked in forever, but whatever it is, its consistent).
This week Robert Greene was on.
...
Sam ParrCreator Tension: Fulfillment vs. Performance
Sam Parr nailed a big creator truth. His Robert Greene episode filled him up creatively but flopped on YouTube. Tons...
The sales hack big brands don’t want you using…
Ever seen a pricing table that made one option feel so obvious it was almost impossible not to click “buy”?...
🎤 The SWIPES Email (Friday, September 5th, 2025)
Friday, September 5th, 2025 SwipeFile.com: Inspiration for your marketing. CopywritingCourse.com: Get good at selling your stuff. GoHighLevel: Capture, nurture,...
You used to be able to buy a donkey from the Sears catalog
Yep, you could once buy a donkey from the Sears catalog for $79.95. But the genius wasn’t the donkey—it was...
Webinar Invite Template
Canva nails it with this “What’s New Wednesday” webinar email. It’s clean, colorful, and drives one clear action: register. The...
Make it exist first, then make it good later
This visual nails a truth most marketers forget: you can’t optimize something that doesn’t exist. The first SpaceX Raptor engine...
Figuring out where your value is chart
This visual from Nathan Barry is gold for anyone building an audience. It helps you figure out what kind of...
Cool “Selling Post” on Instagram
This carousel nails the holy trinity of persuasive marketing: it shows the product, proves it works, and uses happy customers...
The 80/20 rule happens almost everywhere
Ever notice that some customers make a lot more noise than others? Here’s a wild stat: 78% of all noise...
Steve Wozniak (co-founder of Apple) on his $10M net worth
Most people chase more—more money, more fame, more followers. But Steve Wozniak, co-founder of Apple, reminds us that enough can...
Running a company in person has benefits
Joe Speiser thought his company, Hampton, was crushing it as a fully remote team. Then they opened an office in...
Sam ParrWhy this doctor thinks ChatGPT is better than him
Sam shares how his doctor friend sees ChatGPT transforming medicine. It’s not just a trending tool—it’s becoming a second set...
Being a little hungry is okay
Dan Go tweeted: “A sign of fat loss is being hungry. Instead of complaining about it, be friends with it.”...
Ayman Al-AbdullahWhy you need a target market
Ever tried writing copy that “appeals to everyone”? Congrats, you’ve just made something that appeals to no one. That’s the...
Plug these leaks to Fulfill on your potential
This simple drawing nails a big truth: most of us lose potential through tiny self-doubt leaks. The same thing happens...
Alex LiebermanWhat starting a business is like today
Alex Lieberman nails it with this tweet. Thanks to modern tools, anyone can launch a business in an afternoon. But...
Social Proof "Your Company In Numbers" Template
Sometimes all your marketing needs is a quick credibility bomb. This graphic nails it by stacking key metrics that scream...
Your audience doesn't want more info, they want movement.
Most “communities” are just content dumps. A pile of videos, a Slack group, and a hope that people will talk....