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deliverability tip: your "from" name matters more than most people think.
subscribers who recognize the sender are more likely to open, and opens signal to inbox providers that you're trustworthy.
use a consistent name — your own, your...
Most people obsess over subject lines and completely ignore the thing your subscribers see first: the From Name. If your...
The most useful reframe I've given my CEOs in 2026:
A month is now a year
Everything you used to plan in 12 months, you now have 30 days to execute
One Tuesday update from Anthropic or OpenAI can decimate your business model
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Stop pretending you can see three years into the future when you can barely see three weeks ahead. AI is...
Leaders are either going FOUNDER MODE or FOMO MODE with AI right now.
Those in founder mode are returning to IC work, testing the bounds of what can be agentified, and constantly tell their peers that the company is moving too...
AI is exposing which leaders are real builders and which are just playing dress-up. You can’t outsource this one to...
The single skill that has impacted my business career more than anything was copywriting.
Specifically AIDA - attention, interest, desire, action.
PS: I stole this example from @nevmed.
He’s been my #1 copywriting influence. And Frankly, personal influence.
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AIDA is the mullet haircut of copywriting: it’s been around forever, looks simple, and still absolutely crushes. Sam Parr stole...