Use Images
Ever open an email and instantly skip the text to look at the picture? That’s not you being lazy. That’s...
How Discipline Really Works
Most marketers wait for motivation to strike. But the pros? They rely on discipline—a system of tiny daily habits that...
3 levels of copy that AI can do
AI is getting spooky good at spitting out words fast. But can it really write killer copy? Nev breaks it...
Oversharing attracts the wrong attention
This image nails the concept of “too much information.” One candy sits exposed and swarmed by ants, while the other...
Ritual Zero Proof Spiritz Your Way Ad
This ad nails the “zero-proof without zero fun” vibe. Bold yellow background, bold message: Your Spritz, Your Way. It’s not...
Camtasia New Monthly Plan
Camtasia’s Instagram ad is a masterclass in clean design and clear messaging. No fluff, no features—just a smiling face, bold...
I didn't tell anyone that I own the domain
Nev bought SwipeFile.com and didn’t tell anyone. No launch, no hype, just silence. Then… he quietly dropped the name in...
How to Build Build BulletProof Self-Confidence
Sometimes the best marketing isn’t polished — it’s sketched on a napkin. Matt Gray’s hand-drawn guide to “Building Bulletproof Self-Confidence”...
1g net carb bread
You can tell this bread knows exactly who it’s talking to. Big, bold “1g Net Carb” on the front. That’s...
Swipe file printed logo
A logo isn’t just something you slap on your website. It’s a brand symbol that can live in the real...
Prepper graph
This “Prepping Matrix” looks like something out of a survivalist’s dream. But it’s also a killer metaphor for marketing planning....
Earning $228 million in the creator economy
Nathan Barry’s simple graph says it all: the right people paying attention change everything. Most creators chase crowds. Nathan figured...
How to be unhappy (inverted for happiness).
Sometimes the easiest way to find what works is to first look at what doesn't. This image nails it: how...
The real luxuries in life.
This image nails something clever: it sells a feeling, not a product. By listing small pleasures like naps, sunsets, and...
Lead magnets aren't dead ad.
This ad from Ontraport nails it. A bright blue background, a zombie hand rising from the grave, and a bold...
Clever business card.
This card nails it: one single line that doubles as name, website, Instagram, and email. It’s clean, clever, and unforgettable....
Jaguar declining sales after disastrous ad campaign.
Jaguar’s 2025 rebrand tried to be bold and artsy—but forgot to actually sell cars. The result? A jaw-dropping 97.5% sales...
Cheat sheet for AI.
Ever seen a graphic that crams tons of info into one easy snapshot but somehow still feels useful? That’s what...
Innocent by Nature Junk-food ad.
This ad from Innocent nails honesty as a branding superpower. Instead of shouting health buzzwords, they flip the script with...
The SWIPES Email (Friday, July 4th, 2025)
Friday, July 4th, 2025 SwipeFile.com: Inspiration for your marketing. CopywritingCourse.com: Get good at selling (join for a year, try...
Ayman Al-AbdullahThree things founders should have as a safety net.
Ayman Al-Abdullah dropped a truth bomb for founders: too many sell early because of health or cash panic. His post...
Before and After Renew Jacket Ad
Everlane nails contrast marketing with this clever double-page ad. One side shows a plastic bottle “warming the planet.” The other,...
Tying sales to a real holiday is always better, here's why...
Most sales die because they feel random. “Ends June 14th” doesn’t mean much. But “Ends July 4th” suddenly feels real...
Branding vs Marketing
This visual nails the difference between marketing and branding using one clever analogy. Marketing gets attention. Branding earns trust. Together,...