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Video

Custom LED sign for selling GMC trucks

Sometimes marketing magic isn’t online—it’s flashing by the roadside. Deb from SignAnimations created an LED sign that started increasing truck...

Ads/Outdoor Advertising/Data
Oct 23, 2018
Nightwatch-SEO

Nightwatch SEO service Sales Page

Nightwatch’s landing page nails a key SaaS sales trick: show people the product doing its thing. Instead of walls of...

Copywriting/Home Pages/SaaS Pages
Oct 10, 2018
eve-mattress-ad1

Eve Mattress Ad Campaign

Eve Mattress didn’t show fluffy beds or cozy bedrooms. They sold sleep using words only. Their tube ads were literally...

Ads/Print Ads/Copywriting
Oct 10, 2018

The 22 Rules of Storytelling by Pixar

Pixar’s storytelling rules aren’t just for filmmakers. They’re a masterclass in how to connect with humans—aka your customers. Each one...

Ads/Formulas/Copywriting
Oct 10, 2018

Old Typewriter Print Ads

These vintage typewriter ads are a masterclass in selling technology before it was cool. Marketers back then weren’t pitching “machines”...

Ads/Print Ads/Copywriting
Oct 10, 2018
old-remington-typewriter-ad

Remington Typewriter "Bragging" Ad

Remington didn’t just sell typewriters. They sold leadership. This old ad took a “we built the industry” angle and backed...

Ads/Print Ads/Copywriting
Oct 10, 2018
there-are-many-reasons-typewriter-ad

Typewriter Print Ad

This L.C. Smith & Bros. typewriter ad looks like a masterclass in doing more with less. Big headline. Small body....

Ads/Print Ads/Copywriting
Oct 10, 2018
vest-pocket-adding-maching-old-ad

Vest-Pocket Adding Machine Print Ad

This old ad for a “Vest-Pocket Adding Machine” pulls off something rare — it gives the product a voice! The...

Ads/Print Ads/Copywriting
Oct 10, 2018
paper-fasteners-old-ad

Old Print Ad for Paper Fastener Machines

This old Hotchkiss ad shows how even simple office tools can look like must‑have business essentials. It didn’t sell “a...

Ads/Print Ads/Copywriting
Oct 10, 2018
copy-chief-5-ways-change-marketing

Copy Chief "5 Ways" Sales Page

This Copy Chief sales page nails the “reason why” approach. Instead of pushing features, it gently walks readers through why...

Copywriting/Advice/Sales Pages
Oct 10, 2018
The-Copy-Cure-landingpage

The Copy Cure Landing Page

The Copy Cure landing page is a masterclass in explaining why someone should buy. Every section gently walks you from...

Copywriting/Sales Pages
Oct 10, 2018
articoolo pricing

Articoolo monthly and one-time pricing structure

This pricing page from Articoolo nails it: it gives customers two clear choices—pay per use or subscribe and save. It’s...

Copywriting/Pricing/Advice
Sep 28, 2018
summary-of-content-post

Making better content checklist

This little image sums up how to write amazing content in 12 lines flat. It’s like a recipe for irresistible...

Copywriting/Data/Advice
Sep 24, 2018
CodementorX-testimonials

Side-bar testimonials on CodeMentor

CodeMentor does something clever on their developer directory page. As you scroll through profiles, a sidebar shows real client reviews...

Copywriting/Data/Advice
Sep 17, 2018
Beachside-Direct-mail-flyer

Beachside Property Direct Mail

Direct Mail
Sep 11, 2018
Tyndall-direct-mail-flyer-2

Tyndall Love Direct Mail Flyer

This real estate postcard nails an emotional upgrade pitch: stop “settling” for a studio and “love” the two-bedroom you deserve....

Print Ads/Copywriting/Direct Mail
Sep 11, 2018
Garden-Bros-Circus

Garden Bros Circus Direct Mail (Gives free tickets away)

This direct mail piece is genius. A plain white envelope stuffed with a stack of bright red “FREE TICKETS” for...

Ads/Direct Mail/Advice
Sep 11, 2018
Fith-and-West-Direct-Mail-Flyer

Fifth and West Condos Direct Mail Flyer Utilizing Numbers

This condo flyer hooks attention fast with numbers. Big, bold ones. Each figure tells a story about space, luxury, and...

Print Ads/Copywriting/Direct Mail
Sep 11, 2018
The-Tyndalls-Direct-Mail-Flyers

The Tyndall's Direct Mail flyer

This direct mailer nails real estate marketing by turning a condo pitch into an emotional trigger. The message? Stop renting...

Ads/Copywriting/Direct Mail
Sep 11, 2018
Frase I Research Intelligence -2.

Frase AI About Page

Most “About” pages are either brag sheets or snooze-fests. Frase found the sweet spot: clear, human, and purpose-driven. Marketing Analysis...

Copywriting/About Pages/Images
Sep 4, 2018
mindmeister

MindMeister 4-Option Pricing

A clean pricing table can make or break a signup. This one nails it. It shows exactly who each plan...

Copywriting/Pricing/Advice
Aug 31, 2018
Introducing More Clients Every Month

More Clients Every Month by Derek Halpern of Social Triggers

Derek Halpern’s course page is a masterclass in persuasive design. It sells a high-ticket service business course using a simple,...

Copywriting/Advice/Sales Pages
Aug 30, 2018
guardians-of-the-gums-i-am-tooth-billboard

I AM TOOTH Billboard for Dentist

This dental billboard nailed what most local ads miss: attention and memorability. Instead of another generic smile stock photo, they...

Ads/Print Ads/Copywriting
Aug 28, 2018
proof ad

Clever advertisement for garage builder

A real estate agent nailed it with this one. The ad shows where Apple, Google, Amazon, and others started —...

Ads/Print Ads/Copywriting
Aug 27, 2018

Command Palette

Search for a command to run...