Use Apple’s 'Crazy Ones' Copy Formula
Apple’s legendary “To the crazy ones” ad is basically a plug‑and‑play formula for writing copy that gives your readers goosebumps....
Use A Shocking Headline Then Reassure
Most headlines are so safe they’re invisible. This Frost Bank ad does the opposite: it punches you in the gut,...
The single skill that has impacted my business career more than anything was copywriting.
Specifically AIDA - attention, interest, desire, action.
PS: I stole this example from @nevmed.
He’s been my #1 copywriting influence. And Frankly, personal influence.
...
Sam ParrSteal This AIDA Formula For Conversions
AIDA is the mullet haircut of copywriting: it’s been around forever, looks simple, and still absolutely crushes. Sam Parr stole...
Sell Contrast Therapy With One Dual System
This image sells contrast therapy without a single bullet point. Two sleek steel tubs, two relaxed people, one bold line...
Control Reading Order With Typography
Typography is not decoration, it’s traffic control for eyeballs. This poster proves you can boss readers around without a single...
Stop Treating Homepage Like A Landing Page
Most sites quietly kill their conversions by turning the homepage into a giant, confused landing page. The graphic above spells...
Turn Stuffy PR Copy Into Gen Z Speak
This American Express mockup shows the glow‑up from stiff Millennial PR to chaotic‑good Gen Z social. Same Gold Card. Same...
Use Fake Rebrands To Spark Viral Engagement
Fake rebrands are the new meme template, and Spotify accidentally handed brands a cheat code. One glittery disco-ball app icon...
Say Less: Gen Z Copy That Sells
Gen Z doesn’t want your poetic paragraph about handwoven twine. They want a friend yelling in the group chat: buy...
Why Berkshire Wins By Doing Nothing
Berkshire Hathaway’s secret weapon isn’t some fancy algorithm, it’s the discipline to sit on its hands. The Instagram carousel shows...
Ditch Trophy Bragging, Sell Authentic Coffee
This Dilworth Coffee ad doesn’t brag about medals or barista championships. It literally spikes a giant coffee cup in mid-air...
Contrarian Headline That Sells Human Service
This ad sells human service with a deliciously contrarian punch in the face: it starts by trashing its own category....
Leaders are either going FOUNDER MODE or FOMO MODE with AI right now.
Those in founder mode are returning to IC work, testing the bounds of what can be agentified, and constantly tell their peers that the company is moving too...
Alex LiebermanFounder Mode Over FOMO: Real AI Leadership
AI is exposing which leaders are real builders and which are just playing dress-up. You can’t outsource this one to...
Swipe Elon's Next Billion-Dollar Marketing Play
Elon doesn’t make products, he makes movements. That’s why every “launch” he does feels more like a cultural event than...
Say Less, Sell More: Gen Z Copy
This U‑Haul Instagram carousel is a masterclass in how Gen Z translates dusty corporate copy into scroll-stopping slang. On the...
Full Stack Reality: 12 Hidden Production Layers
Most devs think full‑stack means tossing some React on top of a Node server and calling it a day. The...
Turn A Condiment Into A Cultural Moment
Chipotle just did something evil-genius: they turned a tiny cup of cilantro lime sauce into a world-shaking event. The post...
Email That Does Your Prospect's Research
Most sales emails say, “Let me tell you about my product.” This HubSpot email says, “Let me tell you about...
See Exact Pool Prices Before You Call
Most pool builders treat pricing like a state secret. Clearform Pool Co. flips that script by showing you real Austin...
Neville Medhora🎤 The SWIPES Email (Friday, May 22nd, 2026)
Sponsored by AhrefsAll human-written email. I am currently writing this from my car on Thursday afternoon as I'm driving to...
Match Offers To Customers' Top Regrets
That hospice slide about the “Top Five Regrets of the Dying” is brutal… and incredibly useful for marketers. Your customers...
Fix Bot Crawl Issues with HTTP Status Codes
If Googlebot keeps face-planting into 404s on your site, you don’t have an SEO problem, you have a status-code problem....
Most Elite Athletes Specialize in Mid-Teens
Parents think the path to the Olympics starts at age four with private coaching, year‑round leagues, and no off‑season. This...
The most useful reframe I've given my CEOs in 2026:
A month is now a year
Everything you used to plan in 12 months, you now have 30 days to execute
One Tuesday update from Anthropic or OpenAI can decimate your business model
...
Ayman Al-AbdullahStop Planning Years, Run 30 Day Sprints
Stop pretending you can see three years into the future when you can barely see three weeks ahead. AI is...
Turn Ahrefs Data Into Instant ChatGPT Dashboards
Most SEOs sit on a goldmine of Ahrefs data, but still stare at static reports like it’s 2014. The new...
deliverability tip: your "from" name matters more than most people think.
subscribers who recognize the sender are more likely to open, and opens signal to inbox providers that you're trustworthy.
use a consistent name — your own, your...
Use a Recognizable From Name Every Time
Most people obsess over subject lines and completely ignore the thing your subscribers see first: the From Name. If your...
Cash Out Digital Media While It's Hot
Digital media valuations used to be rocket fuel. The chart here is what happens after the rocket runs out. Once-hyped...
From $4B To $900B: Anthropic's Valuation Surge
That chart looks fake at first glance. Anthropic’s valuation goes from a tiny blue sliver at $4.1B to a screaming...
Use Weird Travel Stories To Sell Coffee
Selling coffee by talking about beans and roast levels is boring. Selling coffee by telling a ridiculous story about an...
Sell More With Real Human Stories
If your marketing sounds like a brochure, people tune out. If it sounds like a real human telling a real...
Stop Quitting: The 5-Year Startup Playbook
Most founders secretly think they’re failing because they aren’t a unicorn by month twelve. This post smacks that fantasy in...