Let Your Haters Sell For You
The smartest ads don’t just brag, they weaponize their enemies. This subway ad for a Bible app looks like a...
Don't Sell a Car — Sell Utility
This Toyota Land Cruiser ad is a masterclass in not selling a car. The headline screams, “This is not a...
Two Rules That Make Coffee Irresistible
This vintage coffee ad sneaks a whole mini-marketing course into one cozy kitchen scene. A pipe-in-mouth husband, Betty’s handwritten note,...
Wacky Waving Inflatable Marketing
Yeah I'm talking about these goofy things!You can buy a really big generic one (20 feet tall) for around $200...
Skip Options, Get Real Land Cruiser Value
This old Toyota Land Cruiser ad is a masterclass in turning an anti-feature into a selling point. No color choices,...
Make Value Obvious: Price It Against Pizza
Ryanair pulled a simple magic trick near the Leaning Tower of Pisa: they made their price feel stupidly cheap by...
Drop Celebrity Names, Follow With Honest Disclaimer
This billboard shows a masterclass in legal, funny name‑dropping. Big headline: “WE’RE DWAYNE JOHNSON’S FAVOURITE CEREAL*”. Tiny asterisk line: “*Dwayne...
Stop Selling, Start Helping: Close More Deals
Most sales calls die the second you start pitching. Matt Gray’s notebook sketch flips that script: stop selling, start helping....
Use Celebrity Name Teases to Grab Attention
Celebrity names are click-magnets, but licensing them is crazy expensive. This billboard shows a sneaky third option: tease the famous...
Tear-Off Hair Flyer That Books Appointments
This flyer doesn’t just *ask* if you need a haircut… it gives the poster a haircut in real time. As...
🎤 The SWIPES Email (Friday, July 3rd, 2026)
Friday, July 3rd, 2026 Get a daily Remix email with inspiration for your company. This email 100% human written by...
IKEA's Brutally Honest Copy That Sells Sustainability
IKEA is selling stuffed sea animals made from ocean plastic… using copy that sounds like a stand-up routine written by...
Turn Sunlight Into An Unskippable Billboard
Most billboards shout at people. This one just opens a frame and lets the sun do the talking. By literally...
Contractor Guerrilla Marketing: Stand Out Fast
This street pole ad looks like a giant smiling mouth, with each tooth actually being a removable business card. It’s...
Own the parking lot.
I saw a guy outside the biggest, nicest house in my neighborhood, so I said hi and asked what he does for a living. Turned out to be a good business lesson.
He told me he used to own a bunch of restaurants in Austin. Then he said, almost like it was boring, that he never really made money on the restaurants. He made his money on the parking lots.
What? Excuse me!
...
Noah KaganBuy the Parking Lot, Not the Restaurant
Most people hustle to own the flashy restaurant. Smart people quietly buy the boring parking lot. One gets press, stress,...
Wacky Inflatable Dancers That Actually Convert
Most people treat wacky inflatable dancers like goofy parking-lot decorations. Smart marketers treat them like 20-foot-tall, screaming sales letters. This...
Unite Small Brands Into One Big Story
This ad nails how to weld a bunch of tiny logos into one big, emotional story. Instead of shoving individual...
Bad Review A-Frame Sign: Worst Coffee on Tripadvisor
A single cranky review can crush your ego or fuel your marketing. This café chose fuel. Instead of hiding a...
I can tell you the number one thing that kills most founders... Even when they're failing, they:
- don't ask for help
- look for an overcomplicated solution
- don't do the simple, boring things consistently
- think they're smarter than...
Stop Overcomplicating and Do the Boring Stuff
Most founders don’t get killed by the market, the competition, or the economy. They get killed by their own brains...
Commit To One Look For Instant Recognition
Logos are training wheels. The real power move is when people spot your stuff from across the street, sideways, half-asleep…...
Brands Turned a Viral Proposal Into Marketing Gold
A romantic Empire State Building proposal went viral, but brands looked past the ring and saw a giant billboard. The...
Sam ParrBuilt a $2B Rival to Land Rover
When your car breaks down, most people call a tow truck. This guy called a lawyer, cashed a check, and...
Neville MedhoraTim Soulo of Ahrefs - Massive shifts in SEO industry, AEO, plus what content works (and doesn't)
Tim Soulo runs Ahrefs, a $150m/yr search optimization software, and has deep insights into where the SEO industry is going,...
Stop Losing Users On Instagram Signup
Most Instagram signups don’t fail because of your product… they fail because your signup flow punches new users in the...
Hook With Asterisk: Celebrity Tease That Sells
This poster is a masterclass in legal-clickbait copy. Big, bold: “MICHAEL JORDAN LOVES OUR CEREAL*”. Your brain instantly thinks of...
Why Big Companies Move Fast On Risk
Big companies look slow… until there’s real risk on the line. Then suddenly lawyers wake up, budgets appear, and decisions...
Or you could just swap your sugary cereal for our zero sugar stuff. Don’t change your life. Just your breakfast.
Make Bracket Posters People Actually Share
Most bracket graphics look like Excel threw up. This World Cup 2026 poster actually deserves wall space. It turns a...
Save $50 Monthly With Stronger Hair Pills
If your hair routine costs more than your gym membership, this image is your reality check. The Locklab ad lays...
Short Trust Videos That Win Pool Clients
Short, honest videos like this Howdy Pool Co. clip are absolute pool‑client magnets. One tech, on-site, talking straight into the...