How to Launch New Products Like Ogilvy
This Ogilvy & Mather ad is a masterclass on product launches. It’s not just an ad—it’s a playbook showing how...
The Ad That Made Rolex Synonymous With Power
This 1957 Rolex ad doesn’t show celebrities or adventurers. It shows serious men in suits, deep in decisions that “guide...
This Van Outsmarted Lamborghini’s Marketing
Sometimes the best way to sell is to poke fun at your competition. Daihatsu’s ad claims their van “picks up...
The Ad That Flipped the Script on Masculinity
This Daihatsu Hijet ad takes a cheeky jab at traditional car marketing. Instead of selling “sex appeal,” it celebrates practicality...
Rolex Ad: Selling Status, Not Just Time
This vintage Rolex ad nails brand positioning. It doesn’t talk about minutes or mechanics—it talks about power, leadership, and prestige....
Porsche Makes Health Sound Fast
Sometimes the best way to sell luxury? Don’t sell it. Instead, make it sound like common sense. That’s exactly what...
This Comic Does Airport Hacks Better Than Any Blog Post
This illustrated guide is genius. It turns boring travel advice into a fun, shareable visual that actually gets remembered. Each...
How VanMoof Outsmarted Shipping Damage with One Clever Image
Sometimes marketing isn’t about selling more—it’s about solving smarter. VanMoof, a Dutch bike company, noticed too many bikes arrived damaged...
The Rolex Ad That Sells Strength Through Simplicity
This vintage Rolex ad nails timeless marketing: it sells utility as luxury. Instead of talking about wealth or exclusivity, it...
How Tudor Used the Power of Endorsement to Build Trust
This vintage ad for the Tudor Oyster Prince shows how a personal endorsement can elevate a new product. Rather than...
The Ultimate Souvenir: A Porsche
Ever notice how this Porsche ad makes you feel a little boring for just taking travel photos? That’s intentional genius....
The Ad That Sold Reliability Without Saying “Reliable”
This Rolex Explorer ad nails storytelling through simplicity and grit. A close-up of a rugged hand mid-climb, paired with a...
Porsche Ad That Passes Every Test
Porsche nailed this ad by mixing speed, wit, and subtle bragging rights into one perfect line: “Appearing soon in a...
The Power of Simple, Cheerful Copy
This classic Guinness ad nails the art of keeping things simple and joyful. A happy toucan, a smiling man, and...
Ogilvy’s 23 Sales Promotion Tips That Still Work Today
This vintage Ogilvy & Mather ad packs decades of wisdom into one page. Even though it’s old-school, the psychology still...
Rolex “Watchman of Our Time” Ad
This vintage Rolex ad oozes authority and prestige. Instead of showing a celebrity or flashy scene, it shows a portrait...
How Rolex Sold the First Waterproof Watch with a Newspaper Ad
This 1927 Rolex ad is a masterclass in turning a technical feature into a story worth talking about. It didn’t...
How to Create Food Advertising That Actually Sells
Ogilvy & Mather didn’t just make food ads—they researched 512 of them to figure out what really makes people buy....
Everyone Has Leases. But No One Else Has Porsches.
This Porsche ad nails the art of exclusivity. It takes something ordinary (leasing a car) and flips it into something...
Beat the Tax, Beat Everyone Else
This Porsche ad nails the magic of using urgency and status in one clean shot. The headline “Beat the luxury...
How Rolex Turned Adventure Into Authority
Rolex didn’t just sell watches here. They sold proof. This ad features aviator Sheila Scott, who set a world record...
Timeless Design: What Marketers Can Learn from Everyday Classics
Look at that image. A safety pin, paper clip, bobby pin, and Bic pen — all basically unchanged for decades....
How Rolex Used Speed to Sell Reliability
In this 1930s ad, Rolex didn’t just say their watch was tough—they proved it. They put it on the wrist...
The “Learn While You Fly” Marketing Lesson
Ever felt like you’re learning on the job? This image nails that feeling — a pilot reading “How To Fly”...
Eight sleep email gif targeting specific customers
The eight sleep email it came from: This image nails personalization with just one word: “Dear” It feels like a...
How Guinness Made a Toucan Sell Beer
Guinness nailed simple, memorable advertising with this old-school toucan ad. Just one image and a few words make the brand...
eCommerceFuel pricing page
This pricing table nails how to sell value instead of features. It’s not just a list of deliverables—it’s a transformation...
Why This Guinness Ad Is Still Marketing Gold
This Guinness ad nails something most modern campaigns forget: pure visual joy. The image of flying toucans balancing pints in...
Porsche Makes Luxury Feel Guilt-Free
This ad nails emotional reframing. Porsche takes something often seen as selfish—buying a sports car—and spins it into an act...
The Power of “Going, Going…”
This vintage VW Beetle ad makes minimalism do the heavy lifting. One image, three words, and a clever twist on...
The Law of Distribution Arbitrage
Every marketing channel starts hot, then cools fast. David Sacks nailed it: once everyone copies a distribution trick, it stops...
Neville Medhora🎤 The SWIPES Email (Friday, December 12th, 2025)
Friday, December 12th, 2025 SwipeFile: Inspiration for your marketing. CopywritingCourse: Get good at selling your stuff.Let's jump in with...
THREE words https://t.co/OLrJP7PuMN
Engagement farming post that works
It makes it easy to post so lots of people share comments. This post nails what marketers crave: simplicity that...
Proof luck doesn’t exist. https://t.co/jASU4BZD5B
The “No Luck” Chart Every Founder Needs to See
Marc Lou shared this chart claiming it’s “proof luck doesn’t exist.” It maps hundreds of startups by revenue vs. time...
What Podcasting’s Gender Split Teaches About Audience Fit
This chart from Chartr shows a wild stat: while men dominate most podcast genres, women actually lead in True Crime....
Neville Medhora🎤 The SWIPES Email (Friday, December 5th, 2025)
Friday, December 5th, 2025 SwipeFile: Inspiration for your marketing.CopywritingCourse: Get good at selling your stuff.Hey hey it's Neville here,...
The Seal That Sold Guinness
This classic Guinness ad nails memorability with humor and visual storytelling. A zookeeper chases a seal balancing a pint—simple, funny,...
The Ad That Turned “Lemon” Into Gold
This 1960s Volkswagen Beetle ad is one of the boldest headlines ever printed: “Lemon.” It flips a negative word into...
App takes normal photos and uses AI to make “restaurant quality photos”
Ever notice how a quick change in photo style can make the same dish look way more appetizing? This image...
The Ad That Made “Small” Cool
This classic VW Beetle ad flipped all car marketing on its head. While every other brand shouted about power and...
VW Ad: When “It Couldn’t Be Done” Sells Better Than Bragging
This classic Volkswagen Beetle ad with basketball giant Wilt Chamberlain shows off brilliant honesty in advertising. Instead of pretending their...
VW Shows the Power of “Proof You Can See”
This vintage Volkswagen ad is a masterclass in visual proof. Instead of just telling people VW parts are easy to...
The Ad That Made Small Look Big
This classic Volkswagen Beetle ad flips the script on car marketing. Instead of bragging about size, speed, or luxury, it...
VW’s Brilliant Contradiction Ad
This Volkswagen Beetle ad is a masterclass in copywriting and contrast. It shows a car and its engine—separated—and uses a...