Is your food making you "LAZY" Infographic
Something about this image caught my eye (it kinda reminds me of a YouTube thumbnail).It shows the type of foods...
Ritual Zero Proof Spiritz Your Way Ad
This ad swaps the booze without losing the vibe. Ritual’s headline "Your Spritz, Your Way" perfectly captures that you can...
How to Build Build BulletProof Self-Confidence
Matt Gray shares his complete plan on how to build self confidence. Here is what he said: I’m convinced the...
3 levels of copy that AI can do
Nev talks about what type of copywriting AI can do.
Email can be re-jigged to every platform
Creating content for email can be easily modified for audio, video, or text.A big mistake is to spend a bunch...
I didn't tell anyone that I own the domain
Nev shares the story about SwipeFile.com and how originally he didn't tell anyone he had the domain.
70% Content and 30% Sales
People never get mad if you give 70% great content, and up to 30% sales pitch.While helping building up the...
The Greatest Dumpster Company Ad
This ad keeps it simple and bold—calling themselves the best dumpster company on Earth. The bright green, clean truck image,...
Slide them down the “Slippery Slope”
A good Copywriter is always moving someone towards an action.The job of your copy is to act like a “slippery...
Email is a direct line to your audience
If you don’t own the line to your customer, you’ll slowly keep losing them.Many people build their online audiences only...
Jebbee One Pager
This was a PDF one-pager I got sent that explains what the app is, who it's for, and that it's...
Sleep advice from Bryan Johnson
Some solid advice from Bryan Johnson showing the mental part of having good sleep. He says:An hour before your bedtime:1)...
Don't complain, fix it.
Calls out complainers and reframes problems as action opportunities. Perfect for tough-love content.
Use the A.I.D.A. Formula for selling
To sell something, you follow this simple formula: Attention, Interest, Desire, Action.The A.I.D.A. Formula uses psychology to get people to...
The Website Complexity Trap
Complex websites do worse than simple websites.Customers generally don't care about cool boxes and gradient colors, but what it can...
Use Images
Images make your emails more fun and easier to read.People’s eyes naturally gravitate towards images, eye tracking charts show this...
Success is like an iceberg.
It's easy to see someone's success and think it's easy, but then you don't see all the sacrifice, the hard...
15 Skills That Pay Off Forever
A clean breakdown of timeless skills like learning, negotiating, and staying motivated. Great for self-growth or productivity content.
🎤 The SWIPES Email (Friday, July 11th, 2025)
Friday, July 11th, 2025 SwipeFile.com: Inspiration for your marketing. CopywritingCourse.com: Get good at selling your stuff.Swipe:Something about this image...
Why Dan Martell is creating a lot of media
Dan Martell explains why he is creating so many short videos.
Human History Chart
This cool chart from Wait But Why shows that if human history were a 1000 page book, only the bottom...
The Pyramid of Learning.
This chart shows that if you just simply listen to a lecture or watch a YouTube video, you do have...
WisprFlow.ai "Voice is 4x faster" Ad
Strong, simple headline makes a clear case: speaking is faster than typing. Perfect example of leading with a benefit.
Self Publishing A Book w/ Chandler Bolt and Neville Medhora
Hey hey! Today’s we’ve got CHANDLER BOLT of SelfPublishing.com in the studio to discuss the economics of self-publishing a book.We...
Funny Seagull Theft Policy – No Refunds
Hilarious buyer beware sign to keep your food safe from seagulls.
Swipe file printed logo
We added this swipe file logo to our studio space. It was 3D engraved by a laser printer out of...
1g net carb bread
You can tell by the packaging what this bread is optimizing for by putting 1g of net carbs very large...
How Discipline Really Works
A simple breakdown of what discipline looks like in action—tiny daily habits, not big bursts of motivation.
Oversharing attracts the wrong attention
Great image and headline combo showing what happens when you share too much. @squatguide said: Oversharing might feel like connection—but...
Buy Now Pay Overtime Eight Sleep Ad
Financing-focused ad from Eight Sleep. Instead of pushing product features, they highlight the ease of purchase: 0% APR, no hidden...
Camtasia New Monthly Plan
Camtasia grabs attention with a clean Instagram ad announcing their new monthly pricing option
Life Audit Checklist
This prompt breaks life into 8 categories—from health to free time—and asks one simple question: What change would make the...
Are you a triple threat?
What is a triple threat and why you should be one.
Great emailers can sell at scale
They can sell products or ideas to millions of people with a few solid emails.Become good at writing emails, and...
Light bulb temperature lighting guide.
This is a very simple yet very cool guide that shows the difference between warm, neutral, cool, and cold lighting....
LockLab "Don't be the guy who goes bald" ad
This ad stacks urgency, social proof, and a freebie. “Don’t be the guy who goes bald” a fear-based hook that...
LinkedIn Attention Funnel
This visual breaks down a simple but powerful 3-step formula: eye-catching image → clear audience signal → promised value. Great...