Use Apple’s 'Crazy Ones' Copy Formula
Apple’s legendary “To the crazy ones” ad is basically a plug‑and‑play formula for writing copy that gives your readers goosebumps....
Use A Shocking Headline Then Reassure
Most headlines are so safe they’re invisible. This Frost Bank ad does the opposite: it punches you in the gut,...
"My boss thinks I'm smart (I'm not). It's because I read The Hustle (and he has no idea it exists)."— A Reader of The Hustle
The single skill that has impacted my business career more than anything was copywriting.
Specifically AIDA - attention, interest, desire, action.
PS: I stole this example from @nevmed.
He’s been my #1 copywriting influence. And Frankly, personal influence.
...
Sam ParrSteal This AIDA Formula For Conversions
AIDA is the mullet haircut of copywriting: it’s been around forever, looks simple, and still absolutely crushes. Sam Parr stole...
Averted Gaze Gets 30% More Facebook Sales
Turns out you can bump Facebook sales 30% just by moving a model’s eyeballs. Same ad. Same product. Same copy....
Cold email GIF campaign that got huge speakers for a conference
What up friends? This is Sam, the founder of Hustle Con and TheHustle.I wrote a post on Nev’s blog explaining...
Swap PR Paragraphs For Gen Z Lines
Tide just roasted every dusty brand guideline in one image. On the left: a classic PR paragraph trying to impress...
Control Reading Order With Typography
Typography is not decoration, it’s traffic control for eyeballs. This poster proves you can boss readers around without a single...
Turn Claude Into Your Strategist With 8 Frameworks
If you talk to Claude like a search bar, you’ll get search‑bar answers. Talk to it like a strategist with...
Turn Stuffy PR Copy Into Gen Z Speak
This American Express mockup shows the glow‑up from stiff Millennial PR to chaotic‑good Gen Z social. Same Gold Card. Same...
Sell Contrast Therapy With One Dual System
This image sells contrast therapy without a single bullet point. Two sleek steel tubs, two relaxed people, one bold line...
Turn A Condiment Into A Cultural Moment
Chipotle just did something evil-genius: they turned a tiny cup of cilantro lime sauce into a world-shaking event. The post...
Email That Does Your Prospect's Research
Most sales emails say, “Let me tell you about my product.” This HubSpot email says, “Let me tell you about...
Confess the Swap: Turn Skepticism Into Sales
Most brands hide the weird ingredient. This ad for a cauliflower-based chocolate ice cream does the opposite: it shouts the...
One Bold Line, Then Conversational Long Copy
Oatly’s billboard is a masterclass in modern copy: one huge, shouty line that stops traffic, followed by a wall of...
Turn PR Boilerplate Into Gen Z Copy
The image nails the problem: Millennial PR writes a whole paragraph about microbiomes, while the Gen Z social team just...
The One Question That Made Him CEO
A billionaire ex-CEO is casually walking down Palm Beach, and a street interviewer shoves a mic in his face. Instead...
One Brutally Honest Line Beats PR Copy
The image shows the perfect split test in one frame. On the left: a millennial PR team writing a long,...
Swap PR Copy For Gen Z Lingo
This Ringo ad nails why your old-school PR copy is getting scrolled past. On the left: a wall of safe,...
Your only job is to find the right product at the right time.— Ben Horowitz
Alex Hormozi: Stop Selling Cheap Stuff, Sell High-Ticket
This reel freezes a perfect “ohhh” moment: on top, a laid‑back speaker in a tank top grinning, on bottom, a...
Use Fake Rebrands To Spark Viral Engagement
Fake rebrands are the new meme template, and Spotify accidentally handed brands a cheat code. One glittery disco-ball app icon...
Stop Treating Homepage Like A Landing Page
Most sites quietly kill their conversions by turning the homepage into a giant, confused landing page. The graphic above spells...
Say Less: Gen Z Copy That Sells
Gen Z doesn’t want your poetic paragraph about handwoven twine. They want a friend yelling in the group chat: buy...
Copywriting Books giveaway
I packaged up my top 10 favorite copywriting books in a bundle, and talked about why each was so valuable.People...
They generated $390,000 in revenue!
Cut The Fluff: One-Line Social Copy
On the left, you’ve got a Millennial PR paragraph worshipping protein pudding like it’s a press release to the Queen....
Swap Paragraphs For Pithy Meme Copy
Scroll-stopping copy isn’t about saying more. It’s about saying the right four words. This Coffee Mate meme nails it by...
Sell Out 5 Spots Using One Email
Want to hit a revenue goal this week? Steal this tiny email play: one offer, five spots, instant sell out....
Turn Any Photo Into Awful MS Paint Scribbles
Want a new profile pic that looks like it was drawn by a sleep‑deprived raccoon with a trackpad? This viral...
Replace Cold Emails With Memorable Cakes
Cold emails are now background noise. But a cake that shows up at your desk with a handwritten note? That...
Contrarian Headline That Sells Human Service
This ad sells human service with a deliciously contrarian punch in the face: it starts by trashing its own category....
One Iconic Character, One Memorable Tagline
This mural nails the holy grail of branding: one iconic character, one sticky tagline. No paragraph of copy, no feature...
Full Stack Reality: 12 Hidden Production Layers
Most devs think full‑stack means tossing some React on top of a Node server and calling it a day. The...
Leaders are either going FOUNDER MODE or FOMO MODE with AI right now.
Those in founder mode are returning to IC work, testing the bounds of what can be agentified, and constantly tell their peers that the company is moving too...
Alex LiebermanFounder Mode Over FOMO: Real AI Leadership
AI is exposing which leaders are real builders and which are just playing dress-up. You can’t outsource this one to...
"Crappy Ad" with drawing
Most marketers obsess over flavor: the logo, the tagline, the pretty bottle. The image above does the opposite. It openly...
Protect Your Differentiator Like Toblerone
Toblerone just gave a masterclass in protecting your differentiator. While the internet roasted a smoothed-out electric Ferrari design, Toblerone posted...
"If you launch and no one notices, launch again. We launched three times."— Brian Chesky, Founder of Airbnb
Open With The Customer, Not You
Prospects don’t wake up wondering about your origin story, your logo journey, or how passionate your team is. They wake...
Make Competitor Fails Work For Your Brand
Ferrari rolled out its new electric concept, the Luce, and the internet immediately slammed the brakes. Instead of quietly admiring...
Type Fast, Beat the Room, Win a Porsche
Type Fast, Beat the Room, Win a Porsche is what happens when a boring typing test gets a Fast &...
Guerrilla Parking: Jeep's Brilliant Street Stunt
Jeep didn’t buy more billboards. It simply grabbed a roll of white tape and hijacked the city. By turning stairs,...
One Honest Billboard That Cuts Costs
Most billboards yell five words and hope you remember a logo. This one from Public Mobile does the opposite: it’s...
Jonny Thomson: The Tiny Habits Killing Your Business
That boarded‑up coffee shop in the image isn’t just a sad building. It’s your business in three years if you...
Land Divorce Sellers With One-Word Text
Most agents whisper about divorce deals. This billboard screams it from the highway and lands leads with a single word:...
Why Berkshire Wins By Doing Nothing
Berkshire Hathaway’s secret weapon isn’t some fancy algorithm, it’s the discipline to sit on its hands. The Instagram carousel shows...
Most people don’t need a bigger house They need friends within walking distance
Giveaways to grow your email list
Giveaways can be 10x to 1,000x ROII've been a part of the company AppSumo that sends out daily software deals,...