Sell Safety By Showing The Crash
Most brands sell safety with smiling families and sunset drives. This Volvo ad sells safety by smashing the car to...
Tiny Player, Massive Stereo Sound
This old Sony Walkman ad is a masterclass in selling something tiny as something huge. One handheld cassette player, one...
Push For Fast Sales, Pull For Loyalty
Most businesses either shout for sales or whisper for loyalty. The graphic breaks it down nicely: push is “Buy this...
Shock Copy That Sells Hair Loss Gummies
This ad doesn’t whisper about thinning hair, it yells at it. The bright yellow background, candy‑green bag, and giant headline...
Charge For Brand Systems, Not Logos
Most clients think they’re buying a logo. RAYVN’s pricing pages quietly yell: you’re buying a growth system. Each slide breaks...
Cold Caking: Send Cakes to Book Meetings
Cold email is boring. Cold caking is not. In the reel, a prospect walks into a meeting room and finds...
CEO Playbook: Run Marketing Like Netflix
Most CEOs still treat marketing like a cost center and content like a side hustle. The Kinso Instagram carousel flips...
Every Volvo, Same Rust-Free Treatment
This old Volvo ad is a masterclass in selling durability with drama. One giant promise, one gritty photo of a...
Stop Designing Products. Design Feelings.
Most brands obsess over specs, fonts, and Pantone swatches. Meanwhile, the products that win shelf space are busy doing something...
Poop More With These Greens Gummies
If your daily poop schedule is…let’s call it “sporadic,” these little green bears might be your new bathroom buddies. The...
"My boss thinks I'm smart (I'm not). It's because I read The Hustle (and he has no idea it exists)."— A Reader of The Hustle
Kill Boring Ads With Big Type
If your ads look like wallpaper, they’ll get treated like wallpaper. This 1965 Lionel Trains ad screams off the page...
Old Tools, Huge Volume: 10M Onion Broker
This reel shows a family in a cozy, cluttered office where a simple spreadsheet and a couple of phones quietly...
Skip to Level 5: 37 Assets in 60 Days
This carousel is a mini masterclass in turning a random Twitter-scroller into a $50K/month founder thinking, “Why am I still...
Matt Gray: DM Your Business Scores, I'll Diagnose
This Reel is a lead‑gen machine disguised as a quick quiz. One neon question, one clear action, and suddenly strangers...
Turn Longevity Into Your Top Selling Point
Want a masterclass in selling longevity? This old Volvo ad shows you exactly how to make durability the sexiest benefit...
Make the Problem the Villain in Ads
Most ads make the product the hero and accidentally make the customer the loser. This Sensodyne ad flips it perfectly:...
Make Safety Your Brand's Emotional Anchor
Look at this ad: one line of copy, one car, one feeling. The image doesn’t scream horsepower or status. It...
Cold email GIF campaign that got huge speakers for a conference
What up friends? This is Sam, the founder of Hustle Con and TheHustle.I wrote a post on Nev’s blog explaining...
Stop Missing Out On Ice Cream
If your teeth scream every time ice cream shows up, this ad nails exactly how it feels. The image shows...
Swap Paragraphs For Pithy Meme Copy
Scroll-stopping copy isn’t about saying more. It’s about saying the right four words. This Coffee Mate meme nails it by...
Swap PR Paragraphs For Gen Z Lines
Tide just roasted every dusty brand guideline in one image. On the left: a classic PR paragraph trying to impress...
Swap PR Copy For Gen Z Lingo
This Ringo ad nails why your old-school PR copy is getting scrolled past. On the left: a wall of safe,...
Make Phone Content Your 250k Customer Acquisition Skill
If you can turn raw phone content into customers, you’re not a “social media person”…you’re a six-figure rainmaker. The game...
Flat-Fee Property Tax: Save or Pay Nothing
This flat‑fee property tax ad is a masterclass in making a scary, complicated expense feel simple and safe. In one...
Our $100K Client Reach-Out Tactic
Most people send a sad little cold email and pray. Our clients send a full-blown mini campaign that looks like...
Make Curiosity Your Opening Day Marketing
Most grand openings are boring: a sad balloon arch, a discount sign, and crickets. This reel flips that script with...
Pick One Ambition. Finish It. Repeat.
Most people don’t fail from lack of ambition. They fail from trying to chase all their ambitions at once. This...
Ship Imperfect Offers, Iterate Quickly
That dartboard image nails it. One board is spotless after “10 hours of thinking.” The other is full of holes...
🎤 The SWIPES Email (Friday, April 17th, 2026)
This email written by hand, outside:Swipe:I like this "timeline ad" that shows exactly what happens if you buy this tax...
Personify Pain to Sell Instant Relief
This Sensodyne ad doesn’t just talk about sensitive teeth, it turns the pain into a cartoon villain. A furious coffee...
Watch Testers Talk Out Loud To Boost Conversions
Nothing gives you a full‑body headache like a low‑converting website. This meme ad nails it: migraines, hypertension, stress… and then...
Basecamp's Four Tiers Simplify Buying Decisions
Basecamp’s four-tier pricing screen is a masterclass in making decisions feel easy instead of overwhelming. One glance at the layout...
Alex Hormozi: 100M Roadmap
This reel is a masterclass in turning a random scroller into a hot lead with one word: “MAP.” The hook...
Use One Big Fact To Own Trust
If you want instant trust, stop bragging and start dropping one undeniable fact. The car ad in this image doesn’t...
Use Celebrity to Make Law Irresistible
Law is usually the wallpaper of a city: always there, never noticed. Then Legora wraps an entire IMAX cylinder with...
Cut The Fluff: One-Line Social Copy
On the left, you’ve got a Millennial PR paragraph worshipping protein pudding like it’s a press release to the Queen....
Sell Out 5 Spots Using One Email
Want to hit a revenue goal this week? Steal this tiny email play: one offer, five spots, instant sell out....
Jonny Thomson: The Tiny Habits Killing Your Business
That boarded‑up coffee shop in the image isn’t just a sad building. It’s your business in three years if you...
Turn PR Boilerplate Into Gen Z Copy
The image nails the problem: Millennial PR writes a whole paragraph about microbiomes, while the Gen Z social team just...
Millennials Want Mission, Gen Z Wants Money
This image nails the Millennial vs Gen Z mindset in one slide. On the left, the Millennial team gets a...
Benchmark: How Fast Brands Earn $1M
This benchmark chart shows how long it takes 21 monster brands to rack up $1,000,000 in sales. Amazon blinks and...
Say Something Ridiculous To Get Attention
Sometimes the smartest way to stand out is to say something so outrageous people HAVE to look twice. This Daihatsu...
Quit Choosing Your Own Invisible Cage
Look at that little bird in the drawing: round, grumpy, and standing in a cage with huge gaps between the...
Make One Product Feel Like Many
This F‑16 ad is a masterclass in making one product feel like an entire lineup. Instead of bragging about specs,...
HubSpot SXSW Fairmount Hotel Billboard
If your product does a ton of work automatically, you don’t need a 20‑bullet feature list. You need one sharp...
Use Color to Sell Sound: Sony's 1979 Poster
In 1979, Sony didn’t show tape. They showed what tape *felt* like. Milton Glaser’s “Sony Tape: Full Color Sound” poster...
old: Viral content
new: Viral demos
Replace Viral Content With Viral Demos
Everyone’s chasing viral content, but likes and views don’t pay the bills. Viral demos do. When the thing that spreads...