The Power of Perspective in Marketing
A single image. Two views. Same scene. Totally different meanings. One animal sees loneliness; another sees freedom. That’s marketing in...
Cheat The Lottery Billboard
This billboard from Locklab nails attention-grabbing simplicity. “Cheat the lottery” instantly hooks you, especially when it’s followed by the clever...
Jony Ive’s Worksheet for Products People Actually Love
This worksheet distills Jony Ive’s thinking into 17 sharp questions that can guide any marketer, designer, or founder to create...
Make People Laugh, Then Make Them Click
This landing page joke nails a hard thing: turning a boring CTA into a delightful surprise.Marketing AnalysisAt the bottom of...
Simple Visual Ads That Sell Themselves
This ad from Tiny Visual Courses nails a key marketing truth: simplicity sells. Four pencils, four strategies, one clear winner....
Your Spritz, Your Way
This ad pops like a summer day. Bright colors, bold text, and one clear promise: you can enjoy your favorite...
The Power of a 5-Word Wake-Up Call
Nike nails it again with this ad. No shoes. No athletes. Just a line that punches your excuses right in...
I sold The Hustle's first ads. About $100k worth.
Here's the 1st cold email I sent that got a sale. It was Wealthfront.
Maybe sent emails to 20 diff brands, 5-8 showed interest.
We had 93,535 subscribers. I charged them $26 per 1,000...
Sam ParrThe Cold Email That Made $100K
Sam Parr shared the first cold email that kicked off The Hustle’s ad sales. One simple, personal email to Wealthfront...
The Wrecking Ball Ad That Sells Reputation Repair
A single bad review can hit your brand like a wrecking ball. SOCi absolutely nails this idea with a visual...
The Simple Bracket That Sells Action
This image nails one of marketing’s biggest truths in one visual: if you try, you might win. If you don’t,...
The Marketing Circles of Control
This visual nails a key marketing truth: focus where you have power. Marketers often overthink metrics or outcomes they can’t...
Earn Bigger: Gemini Turns a Wall into a Marketing Launchpad
Big, bold, and impossible to miss. Gemini’s “Earn Bigger” mural on Austin’s 6th Street does what great outdoor ads do—stop...
How to Make Packaging That Sells Itself
These milk cartons show a clever visual trick: when lined up on a shelf, each carton’s cat illustration connects to...
Make It Exist First
This image is a perfect reminder for marketers: perfection kills momentum. The top shows a rough start, the bottom shows...
How Nomadic Matt Made a Book Feel Like a Life Philosophy
Nomadic Matt nailed a simple marketing move: take a well-known book and connect it emotionally to his brand. This graphic...
OLAUTO’s Pop-Up That Turns Curiosity Into Clicks
“What scent should we create next?” OLAUTO’s site greets you with that question and a mysterious, pixelated image. It’s simple,...
The Idea Is Easy. Execution Wins.
This image nails a timeless truth: everyone’s got ideas, but only a few act on them. The crowd thins fast...
The Billboard Cats Can’t Resist
This Dreamies billboard is next-level clever. It shows a bag of cat treats, but what steals the show are the...
The “Bad First Date” Billboard That Stops Traffic
Saw this wall ad on 6th Street in Austin — people were literally stopping to read it. It’s a killer...
The Most Difficult Cleaning: Clearing Mental Cobwebs in Marketing
This visual nails it. A person sweeping cobwebs inside a brain reminds us that the hardest cleanup is mental —...
The Power of Laddered Goals
This sketch shows a simple but brilliant system for turning big dreams into daily actions. It breaks goals into layers:...
How Ogilvy Sold Travel Like a Pro
This vintage Ogilvy ad is a masterclass in clarity. It’s a full-on tutorial titled “How to Advertise Travel,” and it’s...
Cadbury Shows How to Make Chocolate Feel Personal
Cadbury nailed it with these Dairy Milk wrappers. Each bar highlights everyday roles we all recognize—“who remembers everyone’s birthday,” “who...
From Concept Car to Curb Appeal
Ever notice how car companies show insane futuristic designs, then the production version looks... normal? This Mercedes evolution perfectly shows...
The Power of a "Hidden Problem" Visual
This Zerorez ad nails attention-grabbing design with one simple trick: showing what’s invisible. The magnifying glass revealing hidden dirt in...
How Mobil Made “Shutting the Kids Up” a Safety Message
Nothing grabs attention like an enormous screaming face on a page. Mobil’s ad did exactly that. What looks like a...
NEWS: Tesla has introduced a new car rental program at select U.S. stores.
You can rent a Tesla for up to 7 days starting at $60/day. It includes FSD (Supervised) and free Supercharging for the entire rental. If you order a new Tesla...
Tesla’s “Try Before You Buy” Masterclass
Tesla’s new rental program is a sneaky-good marketing move. Rent a Tesla for up to a week, starting at $60/day....
Smart Marketing Knows When to Hold Back
This visual nails a key marketing truth: too much exposure can backfire. The image shows two candies—one unwrapped and crawling...
The Reverse Psychology Billboard That Hires Attention
NomNom Comfort Food nailed attention marketing with this bold banner: “WE ARE NOT HIRING.” It’s loud, funny, and confusing enough...
The “Everything Rewires Your Brain” Marketing Lesson
This post nails one big idea: repetition rewires. And that’s a powerful concept for marketers too. Whether you’re shaping customer...
The Popcorn Pricing Trick That Sells More
Ever notice how movie theaters make the large popcorn look like a “no-brainer” deal? That’s no accident. It’s a pricing...
Apple TV+ has rebranded to Apple TV.
The studio says this is their “vibrant new identity” https://t.co/UhVWeY7ncU
Apple TV+ Drops the Plus: Why Simple Always Wins
Apple just dropped the “+” from Apple TV+. It’s now just Apple TV again. Clean, simple, classy. And that’s exactly...
How to Launch New Products Like Ogilvy
This Ogilvy & Mather ad is a masterclass on product launches. It’s not just an ad—it’s a playbook showing how...
The Quietest Headline in Advertising History
At 60 mph, the loudest thing about Rolls-Royce wasn’t the engine. It was the electric clock. That single line made...
The Bathtub Ad That Made Dove Famous
This vintage Dove ad nails emotional storytelling. A woman, mid-bubble bath, calls her friend to gush about her “extraordinary experience.”...
The “Quiet Power” Headline That Rolled Over Luxury Car Ads
Rolls-Royce nailed one of the smartest ad tactics ever with this print ad. Instead of screaming horsepower and luxury, they...
How Humor Makes a Warning Stick
This zoo nailed the art of making people actually read a warning sign. Instead of the usual “Danger: Do Not...
The Guinness Guide to Oysters: A Masterclass in Contextual Marketing
This old Guinness ad is a perfect example of smart brand positioning. Instead of shouting “drink Guinness,” it subtly ties...
20 Lessons from Spotify’s CEO That Every Marketer Should Steal
This note sheet might look messy, but it’s packed with gold. It’s basically the Spotify playbook for building things that...
Green Flags of a Company (That Nobody Talks About):
Everyone knows the red flags
But after scaling AppSumo from $3M to $80M+ (and driving $500M+ in growth for my clients), I learned to spot the green ones
The ones that predict success before it happens:
1. Your employees bring their friends
Nobody refers their best friend to a sinking ship
...
Spotting Green Flags for Predicting Business Success
Everyone loves talking about company red flags…but what about the good signs that a company is about to blow up?...
Everything We Use to Run Copywriting Course and SwipeFile
I pay for about 14 pieces of software that return 500x their cost, and I run CopywritingCourse and SwipeFile.com on...
The Chart That Sells: Circle’s Engagement Boost Visual
This Circle ad nails it with one picture. It’s a glowing graph that screams “results” without needing a single paragraph...
The Power of a Simple Visual Hook: The Hathaway Man
That eyepatch. It turned an ordinary shirt ad into a legend. David Ogilvy’s Hathaway campaign became one of the most...
David Ogilvy’s Blueprint for Ads That Actually Sell
This old-school print ad by David Ogilvy is a masterclass in copywriting. It’s not fancy or flashy. It’s pure value....
The Zippo That Outlasted the Rain (and Time)
This old Zippo ad is a masterclass in selling through storytelling. One image, one story, one unbreakable promise.Marketing AnalysisInstead of...
Rolex Ad: Selling Status, Not Just Time
This vintage Rolex ad nails brand positioning. It doesn’t talk about minutes or mechanics—it talks about power, leadership, and prestige....
How to Create Corporate Advertising That Actually Works
This vintage Ogilvy & Mather ad is a masterclass in how to make corporate advertising feel human. It takes a...
The Ad That Made Rolls-Royce Legendary
This classic Rolls-Royce ad is one of the most famous in marketing history, written by David Ogilvy. It sold luxury...
