Stop Selling, Start Helping: Close More Deals
Most sales calls die the second you start pitching. Matt Gray’s notebook sketch flips that script: stop selling, start helping....
I can tell you the number one thing that kills most founders... Even when they're failing, they:
- don't ask for help
- look for an overcomplicated solution
- don't do the simple, boring things consistently
- think they're smarter than...
Stop Overcomplicating and Do the Boring Stuff
Most founders don’t get killed by the market, the competition, or the economy. They get killed by their own brains...
Position Your Product As Essential, Not Optional
Look at this ad: two sneakers posed like lungs, plugged into an invisible body. The line underneath says, “THEY KEEP...
Don't Sell a Car — Sell Utility
This Toyota Land Cruiser ad is a masterclass in not selling a car. The headline screams, “This is not a...
Make Customers Rebel: Signs That Get Them Inside
This sidewalk sign doesn’t brag about lattes, discounts, or Wi‑Fi. It just messes with your brain and makes you feel...
Slide Your Smile To 100% Brightness
This Colgate ad doesn’t shout features, it just hands you a brightness slider and lets your brain do the selling....
Skip Options, Get Real Land Cruiser Value
This old Toyota Land Cruiser ad is a masterclass in turning an anti-feature into a selling point. No color choices,...
Two Rules That Make Coffee Irresistible
This vintage coffee ad sneaks a whole mini-marketing course into one cozy kitchen scene. A pipe-in-mouth husband, Betty’s handwritten note,...
Skip Models: Honest Protein Ad That Works
This bus-stop ad for a high-protein cereal works by doing the exact opposite of every January fitness ad. No abs,...
Why a 10x20 Pool Sells for $62K
A 10x20 pool sounds tiny for a $62,000 price tag… until you actually look at this photo. You’re not buying...
Make Your Product Habit-Forming Like Adobe
This parody pack of “Adobe cigarettes” nails something every founder wants: addiction. Each cigarette is a different Adobe app, lined...
Hook With Asterisk: Celebrity Tease That Sells
This poster is a masterclass in legal-clickbait copy. Big, bold: “MICHAEL JORDAN LOVES OUR CEREAL*”. Your brain instantly thinks of...
Design Posters That Make Influencers Share Them
Want influencers to share your posters for free? Steal a page from this Oatly street ad. It’s basically a giant,...
Get Clients With A One-Word Reply
Most people turn client outreach into a 37‑step obstacle course. This email shows how to sell a high-ticket 1:1 service...
Fire Your Interns, Hire a Memelord
This ad flips the classic "give it to the intern" marketing joke on its head and replaces it with something...
Breakfast That Runs On Fat, Not Carbs
Most breakfasts are sugar bombs in disguise. The image above flips that script with a bowl that runs on fat,...
Stop Paying $250K and Hire Fractional VPs
That image smacks you with a number: $250K for a VP of Marketing. Then it quietly slides in the alternative:...
Under 10-Minute Streaming TV Campaigns Revealed
That ad you just saw is a masterclass in selling a “too good to be true” offer without sounding scammy....
Waterless Sleep Cooling: Instant, No‑Leak Comfort
The image hits you with a giant promise in one word: WATERLESS. Under a sleek white BedJet box, the copy...
Minimalist Apple II Ad That Sells
This Apple II ad is almost empty… and that’s why it hits so hard. One clean photo of a red...
Reddit Threads That Make ChatGPT Recommend You
This ad nails a sneaky-smart idea: if AI is trained on Reddit, then owning the best Reddit threads means owning...
Ditch Your Generator — Backup Power $695
This ad is a masterclass in making backup power feel like a no‑brainer purchase. One clean image, one monster price...
Use Celebrity Name Teases to Grab Attention
Celebrity names are click-magnets, but licensing them is crazy expensive. This billboard shows a sneaky third option: tease the famous...
Turn Every $1 Email Into $36
Turn Every $1 Email Into $36 is not a fantasy ROI chart, it’s exactly what your inbox can do when...
Success Rates: Frank Sinatra, Babe Ruth and Pablo Picasso
Success feels magical, but the image above rips the curtain down and shows the ugly spreadsheet behind it. Sinatra, Ruth,...
Short Trust Videos That Win Pool Clients
Short, honest videos like this Howdy Pool Co. clip are absolute pool‑client magnets. One tech, on-site, talking straight into the...
Make Bracket Posters People Actually Share
Most bracket graphics look like Excel threw up. This World Cup 2026 poster actually deserves wall space. It turns a...
Steal Attention With Baggage-Claim Activations
If you want to steal attention, stop fighting for eyeballs on screens and start hijacking the boring moments people already...
Personalized Pizza-Slice Mailers Boost Foot Traffic
This mailer doesn’t look like mail. It looks like a hot slice of pepperoni begging to be eaten. The marketer...
Turn Dated Homes Into High-Value Listings
That split-screen photo says it all: on the left you’ve got a tired, low-value box… on the right, a showpiece...
Drop Celebrity Names, Follow With Honest Disclaimer
This billboard shows a masterclass in legal, funny name‑dropping. Big headline: “WE’RE DWAYNE JOHNSON’S FAVOURITE CEREAL*”. Tiny asterisk line: “*Dwayne...
Beat Skipped Meals: Real Food Ready Fast
This ad nails the feeling of standing over the sink at 3 pm, shaky and starving, wondering why your brain...
Sparkling Retainers Fast: The Dental Pod Pro
If you wear retainers or aligners, you already know the gross truth: they get cloudy, smelly, and sketchy-looking fast. The...
Alex Hormozi Walking Quote
Most businesses sell the finish line: six-pack abs, dream business, perfect skin, happily‑ever‑after. But that yellow poster with the tired...
Kit Creator Results Ad: $10K/Month From One Automation
Most email tools brag about features. This ad from Kit sells one thing: the dream of a single automation quietly...
Logo Colors To Emotions
Before you obsess over fonts, funnels, or fancy logos, look at this color chart. Each row shows how monster brands...
Bad Review A-Frame Sign: Worst Coffee on Tripadvisor
A single cranky review can crush your ego or fuel your marketing. This café chose fuel. Instead of hiding a...
Sustained Focus for 10 to 12 Hours
If you want sustained focus for 10 to 12 hours, stop acting like another cup of coffee is a productivity...
Stop Explaining Yourself: Private Founder Network
This Hampton ad is a masterclass in selling a private founder network without ever saying the word “networking.” Instead of...
Show Product Lineage As A Family
Instead of a boring “since 1949” timeline, this ad turns IKEA products into a literal family tree. Beds and tables...
Pizza Crusts: Baby-Friendly Distraction That Sells
If your restaurant serves families, that lonely pizza crust is secretly a sales weapon. The visual from @solidstarts breaks down...
Do Big Things, Expect To Be Misunderstood
If you want to do big things, you have to be okay looking crazy for a while. The image above...
Turn Sunlight Into An Unskippable Billboard
Most billboards shout at people. This one just opens a frame and lets the sun do the talking. By literally...
Packaging That Sells Freshness With One Squeeze
This Wonder Bread ad is a masterclass in making packaging do the selling for you. No fancy tech, no QR...
Stop Chasing Passion, Follow Your Fascination
Passion sounds sexy, but it’s vague and flaky. Fascination is different: you can see it in someone’s eyes, their posture,...
Treat Earning Money Like Piano Practice
The image nails it: on the left, a few piano keys. On the right, a stack of dollar bills. Underneath:...
Ditch AI Templates: Real Design Converts
The image looks like a handwritten apology note on notebook paper, but it’s really a smackdown of lazy AI design....
Turn Product Results Into Giant Visuals
If your product delivers a dramatic result, stop talking about it and blow it up to billboard size. This Tide...