They Laughed When I Sat Down At the Piano: The Ad That Still Teaches Copywriters Today
This classic piano lesson ad is considered one of the greatest pieces of copywriting ever written. Created by John Caples...
Why Writing Things Down Clears Mental Clutter
This image nails a simple truth: your mind gets messy when you try to store everything in it. The top...
Carousels Win With Momentum, Not Smarts
Carousels don’t win because they’re deep, they win because they’re easy. This post visualizes how people actually move through a...
The Real Journey From Goal to Achievement
This image nails what real success looks like. We think goal setting should be a straight line — set it,...
Call Junk Food What It Is
This image delivers a punchy message: stop calling junk food “food.” On one side, there’s the usual suspect — chips...
The Clever Copy Behind “How to Buy Jeans”
This vintage American Express ad doesn’t actually teach you how to buy jeans—it sells you on how to *pay* for...
David Ogilvy’s “Confessions of a Magazine Reader”: A Masterclass in Persuasive Writing
This vintage ad by David Ogilvy, titled “Confessions of a Magazine Reader,” is a brilliant example of how to turn...
Billboard Genius: The Bankless Ad That Turns a Chained Pen Into a Statement
In a sea of corporate billboards, this one stops you in your tracks. A single image of a chained pen—something...
Greg Eisenberg on AI slop (and making $$ from it)
Greg Isenberg’s viral post breaks down the phenomenon of “AI slop” — the flood of generic, AI-generated content saturating the...
The Email Growth Flywheel: Turning Subscribers into Advocates
This visual breaks down how to grow your email list into a self-sustaining machine. It’s a simple, repeatable process: each...
9 ChatGPT Hacks for Content Creators
This carousel turns ChatGPT into your full creative department. Each slide shows a concrete visual: remixed thumbnails, mascot logos, giant...
Instagram 2026: Choose 2-3 Formats
Instagram 2026 is a buffet of formats: Reels, carousels, single images, Stories. This post’s visual breaks them into simple jobs:...
THIS will be my year shirt
A photo of a man in an elevator went viral because of his T-shirt listing every year from 2016 to...
Classic Volkswagen Beetle Ads
The Volkswagen Beetle was a remarkably weird car when it came out. • It was slow.• It was small.• It...
How a Highlighter Became a Statement on Recognition
This print ad by Stabilo Boss isn’t your typical stationery promotion. It turns a highlighter—a simple office tool—into a symbol...
Flip Product Traits Into Punchlines
This vintage Chivas Regal ad is a textbook example of clever copywriting that turns a product’s trait into a witty...
Joe Sugarman Triggers (A Useful List of "Psychological Triggers" That Convince People To Buy Stuff)
A few years ago one of the best copywriters in the world Joe Sugarman made a book called "Advertising Secrets...
One Brilliant Billboard Idea To Steal
Look at the frame from this Reel: big face, giant text, nothing else fighting for attention. That is exactly how...
Create a Family Logo That Sticks
This reel nails a weirdly powerful idea: your family can be a brand. The split-screen shot of a relaxed couple...
Win Your Launch Six Months Early
This image calls out is launching too late. The bold blue graphic screams the actual secret: your launch is won...
Edit Any Website (free tool)
This is how you can edit any website directly from your browser:Step 1.) Highlight the text in the blue box:javascript:document.body.contentEditable...
The AIDA Model in Marketing (Why It's Important + What It's Used For)
The AIDA formula—Attention, Interest, Desire, and Action—is one of the oldest and most reliable frameworks in copywriting. In the video...
The Credit Card That Sold You Jeans (and Everything Else)
This vintage American Express ad nails emotional marketing with a twist. It looks like a jeans ad at first glance—but...
How a Highlighter Brand Turned History Into a Brilliant Ad
This Stabilo Boss ad is a masterclass in visual storytelling. The yellow highlighter literally shines a light on Florence Nightingale...
From Pizza Boy to Billionaire Yacht Owner
Mohamed Mansour’s journey is a masterclass in comeback power. Born into wealth, stripped of everything, then rebuilt an empire from...
13 tools I use to run a business
Building an online business isn’t about grinding harder—it’s about building smarter. This Instagram reel from Neville Medhora nails the concept:...
Sell Luxury With A Story
This vintage advertisement for Chivas Regal cleverly blends storytelling and subtle humor to sell luxury. Instead of focusing on the...
Make Sons Justify Premium Gifts
This vintage Chivas Regal ad flips the usual Father’s Day sentiment on its head. Instead of speaking to dads, it...
Sell the Lifestyle, Not the Bottle
This vintage Chivas Regal ad nails the art of subtle wit. With a minimalist illustration of nine bottles and clever...
Coinbase CEO, Brian Armstrong, has a deceptively simple mantra for navigating the chaos before product-market fit:
"Action produces information. Just keep doing stuff."
He recalls a Paul Graham line that shaped his early founder days:
"Startups are like sharks. If they stop swimming, they die."
...
When you're paralyzed by uncertainty: Ship it. Break it. Learn.
When uncertainty clouds your path, action clears the fog. Brian Armstrong’s mantra, “Action produces information,” captures the brutal truth of...
You will make 10x more money if you present ideas like this to your clients or leaders. https://t.co/hbCbW6mNQY
Present Visual Stories That Close 10x Deals
Most decks look like the first pile of Lego bricks in the image: random, colorful, confusing. The money is made...
2026 IPO's
This 2026 IPO Watchlist graphic is catnip for money nerds. In one glance you see giant brand logos, trillion‑dollar numbers,...
Turn Browsers Into Choosers With Micro-Quizzes Levi's Ad
This Levi's ad turns a boring product chart into a game. Three guitars on top, three jean fits on bottom,...
Alex Hormozi: One Long Session Resets Your Work Standard
Look at the frame: dark studio, big mic, serious posture. The reel headline shouts in neon green that most people...
Match-Game Ads That Stick Levi's Ad
This Levi’s ad turns jean fits into a lunchroom puzzle. On top: three messy-to-neat meals. On bottom: three kids in...
How I write a newsletter with 40,000+ subs, sponsors, and growing Add the video in there.
Want to see exactly how I write a newsletter with 40,000+ subscribers, land paid sponsors, and keep it growing every...
Forget Career Plans, Skill Up Instead
Forget plotting a 20-year career ladder. The Instagram graphic lays out a harsher truth: the world is changing too fast...
How a Credit Card Sold the Dream of Skating
This vintage American Express ad looks like it’s about roller skates—but it’s really selling confidence, lifestyle, and status. The headline,...
How the World's Top Brands Nail Their Mission Statements
This image showcases the mission statements of some of the world’s most influential brands—from Apple to Tesla. Each one captures...
The Shift: Why Email Feels More Like TikTok Than Blogging
The image nails a massive shift in how people consume email. The old-school newsletter modeled after corporate blogs is dying...
American Express Turns a Diamond into a Punchline
This classic American Express ad grabs you in an instant. Big, bold type asks, “How to buy a diamond,” but...
The New Food Pyramid: A Modern Take on Eating Well
The classic food pyramid got a digital-age redesign, and it’s not your childhood poster anymore. The new image flips proportions,...
Why Captions Could Be the Secret Weapon in Your Ads
This image shows a classic advertising layout—the kind found in timeless copywriting books—featuring both illustrations and captions. The text emphasizes...
Nanit Turns Baby Data into Parenting Insights
The Nanit Insights chart makes it easy for parents to understand what each plan offers without overthinking it. In one...
What Marketers Really Trust for ROI in 2025
The chart shows how confident marketers feel about getting a return on investment across popular channels. From content marketing to...
Hold Through Drawdowns, Win Big
This Nvidia chart is the most honest investing lesson you’ll see all week. It’s a wall of neon green gains...
Own Your Tiny Profitable Audience
SOMETHING_WENT_WRONG_Ucw0knnX2rsjXub68899d is exactly what your analytics look like when you assume “everyone” is your audience. This visual breaks the fantasy....
If you’d like to get rich or stay rich, I’d encourage you to develop the ability to change your mind.
Most ideas are shitty. So staying fixated on shitty ideas creates an anchoring bias that will weigh you down to the mediocrity of the...
The Wealth Skill Nobody Talks About: Changing Your Mind
Chamath Palihapitiya nails a truth most people don’t want to hear: staying rich—or getting rich—depends on your ability to change...