Let Your Haters Sell For You
The smartest ads don’t just brag, they weaponize their enemies. This subway ad for a Bible app looks like a...
Stop Selling, Start Helping: Close More Deals
Most sales calls die the second you start pitching. Matt Gray’s notebook sketch flips that script: stop selling, start helping....
I can tell you the number one thing that kills most founders... Even when they're failing, they:
- don't ask for help
- look for an overcomplicated solution
- don't do the simple, boring things consistently
- think they're smarter than...
Stop Overcomplicating and Do the Boring Stuff
Most founders don’t get killed by the market, the competition, or the economy. They get killed by their own brains...
Edit Any Website Side-by-Side and save the changes, great for copywriters and land page designers
Start editing any website:Drag this button to your bookmarks bar. It has a small JavaScript code that brings up a...
Don't Sell a Car — Sell Utility
This Toyota Land Cruiser ad is a masterclass in not selling a car. The headline screams, “This is not a...
"Crappy Ad" with drawing
Most marketers obsess over flavor: the logo, the tagline, the pretty bottle. The image above does the opposite. It openly...
Position Your Product As Essential, Not Optional
Look at this ad: two sneakers posed like lungs, plugged into an invisible body. The line underneath says, “THEY KEEP...
From $22 t-shirt to $5,000 of clients
Everyone chases clients with funnels, fancy logos, and ad dashboards… then walks past the easiest lead magnet on earth: their...
Confess the Swap: Turn Skepticism Into Sales
Most brands hide the weird ingredient. This ad for a cauliflower-based chocolate ice cream does the opposite: it shouts the...
Skip Options, Get Real Land Cruiser Value
This old Toyota Land Cruiser ad is a masterclass in turning an anti-feature into a selling point. No color choices,...
Reframe Pressure Into Single-Minded Focus
Look at the image: same arena, same horse, same roaring crowd. In the first frame the background is razor sharp...
Make Customers Rebel: Signs That Get Them Inside
This sidewalk sign doesn’t brag about lattes, discounts, or Wi‑Fi. It just messes with your brain and makes you feel...
Make Value Obvious: Price It Against Pizza
Ryanair pulled a simple magic trick near the Leaning Tower of Pisa: they made their price feel stupidly cheap by...
Two Rules That Make Coffee Irresistible
This vintage coffee ad sneaks a whole mini-marketing course into one cozy kitchen scene. A pipe-in-mouth husband, Betty’s handwritten note,...
Skip TRT With 3-in-1 Enclomiphene Solution
Most men hate the idea of needles, clinics, and long-term testosterone replacement therapy, but they still want their energy, drive,...
Type Fast, Beat the Room, Win a Porsche
Type Fast, Beat the Room, Win a Porsche is what happens when a boring typing test gets a Fast &...
One Bold Line, Then Conversational Long Copy
Oatly’s billboard is a masterclass in modern copy: one huge, shouty line that stops traffic, followed by a wall of...
Steal Proven Ads From The Swipefile Email
Most marketers stare at a blank screen and try to invent genius from scratch. The smart ones just open their...
Always-On Tracking, 40% Smaller Ring
This ad for the new Oura Ring 5 is a masterclass in selling high-tech without looking high-tech. In one long...
Skip Models: Honest Protein Ad That Works
This bus-stop ad for a high-protein cereal works by doing the exact opposite of every January fitness ad. No abs,...
Turn Awful Wire Transfers Into Two Steps
Wire transfers are already stressful, but this visual nails why they feel downright awful. On the left you’ve got the...
Swipe These 10 Little-Known Sales Pages
You don’t need another fancy funnel. You need 10 proven sales pages you can flat-out copy by hand. The screenshot...
Guerrilla Parking: Jeep's Brilliant Street Stunt
Jeep didn’t buy more billboards. It simply grabbed a roll of white tape and hijacked the city. By turning stairs,...
They generated $390,000 in revenue!
Steal Attention With Baggage-Claim Activations
If you want to steal attention, stop fighting for eyeballs on screens and start hijacking the boring moments people already...
Stop Paying $250K and Hire Fractional VPs
That image smacks you with a number: $250K for a VP of Marketing. Then it quietly slides in the alternative:...
Under 10-Minute Streaming TV Campaigns Revealed
That ad you just saw is a masterclass in selling a “too good to be true” offer without sounding scammy....
Waterless Sleep Cooling: Instant, No‑Leak Comfort
The image hits you with a giant promise in one word: WATERLESS. Under a sleek white BedJet box, the copy...
Minimalist Apple II Ad That Sells
This Apple II ad is almost empty… and that’s why it hits so hard. One clean photo of a red...
Reddit Threads That Make ChatGPT Recommend You
This ad nails a sneaky-smart idea: if AI is trained on Reddit, then owning the best Reddit threads means owning...
Ship Micro Wins Every Single Day
The image is stupidly simple: a month of little squares, each with a tiny green check and a blue bar...
Tear-Off Hair Flyer That Books Appointments
This flyer doesn’t just *ask* if you need a haircut… it gives the poster a haircut in real time. As...
Open With The Customer, Not You
Prospects don’t wake up wondering about your origin story, your logo journey, or how passionate your team is. They wake...
Wacky Waving Inflatable Marketing
Yeah I'm talking about these goofy things!You can buy a really big generic one (20 feet tall) for around $200...
Copywriting Books giveaway
I packaged up my top 10 favorite copywriting books in a bundle, and talked about why each was so valuable.People...
Use Celebrity Name Teases to Grab Attention
Celebrity names are click-magnets, but licensing them is crazy expensive. This billboard shows a sneaky third option: tease the famous...
Hook With Asterisk: Celebrity Tease That Sells
This poster is a masterclass in legal-clickbait copy. Big, bold: “MICHAEL JORDAN LOVES OUR CEREAL*”. Your brain instantly thinks of...
One Honest Billboard That Cuts Costs
Most billboards yell five words and hope you remember a logo. This one from Public Mobile does the opposite: it’s...
Don't Let Your Team Cap Your Vision
Most founders secretly assume their team can grow into their vision. The image above slaps you with a different reality:...
Bad Review A-Frame Sign: Worst Coffee on Tripadvisor
A single cranky review can crush your ego or fuel your marketing. This café chose fuel. Instead of hiding a...
Why a 10x20 Pool Sells for $62K
A 10x20 pool sounds tiny for a $62,000 price tag… until you actually look at this photo. You’re not buying...
Turn Dated Homes Into High-Value Listings
That split-screen photo says it all: on the left you’ve got a tired, low-value box… on the right, a showpiece...
Ditch The Hat: Father's Day Hair Campaign
This Father’s Day ad doesn’t talk about follicles, serums, or science. It zooms in on one simple, relatable villain: dad’s...
Free Egg Freezing If You Donate Half
This subway ad looks harmless at first glance: soft green background, elegant serif font, empathetic line about not being able...
Drop Celebrity Names, Follow With Honest Disclaimer
This billboard shows a masterclass in legal, funny name‑dropping. Big headline: “WE’RE DWAYNE JOHNSON’S FAVOURITE CEREAL*”. Tiny asterisk line: “*Dwayne...
Make Competitor Fails Work For Your Brand
Ferrari rolled out its new electric concept, the Luce, and the internet immediately slammed the brakes. Instead of quietly admiring...
Send a 3 Minute Loom, Double Your Close Rate
The Instagram reel thumbnail says it all: a casual, slightly zoomed‑in selfie shot from below, soft lighting, and a relaxed...
Free Bike If You Hang Upside Down 10 Minutes
A motorcycle shop in Brazil pulled off one of the weirdest, smartest promos ever: they offered a free bike if...