Let Your Haters Sell For You
The smartest ads don’t just brag, they weaponize their enemies. This subway ad for a Bible app looks like a...
From $22 t-shirt to $5,000 of clients
Everyone chases clients with funnels, fancy logos, and ad dashboards… then walks past the easiest lead magnet on earth: their...
"Crappy Ad" with drawing
Most marketers obsess over flavor: the logo, the tagline, the pretty bottle. The image above does the opposite. It openly...
Confess the Swap: Turn Skepticism Into Sales
Most brands hide the weird ingredient. This ad for a cauliflower-based chocolate ice cream does the opposite: it shouts the...
Don't Sell a Car — Sell Utility
This Toyota Land Cruiser ad is a masterclass in not selling a car. The headline screams, “This is not a...
Two Rules That Make Coffee Irresistible
This vintage coffee ad sneaks a whole mini-marketing course into one cozy kitchen scene. A pipe-in-mouth husband, Betty’s handwritten note,...
Guerrilla Parking: Jeep's Brilliant Street Stunt
Jeep didn’t buy more billboards. It simply grabbed a roll of white tape and hijacked the city. By turning stairs,...
One Bold Line, Then Conversational Long Copy
Oatly’s billboard is a masterclass in modern copy: one huge, shouty line that stops traffic, followed by a wall of...
Skip Options, Get Real Land Cruiser Value
This old Toyota Land Cruiser ad is a masterclass in turning an anti-feature into a selling point. No color choices,...
Always-On Tracking, 40% Smaller Ring
This ad for the new Oura Ring 5 is a masterclass in selling high-tech without looking high-tech. In one long...
Reframe Pressure Into Single-Minded Focus
Look at the image: same arena, same horse, same roaring crowd. In the first frame the background is razor sharp...
Turn Awful Wire Transfers Into Two Steps
Wire transfers are already stressful, but this visual nails why they feel downright awful. On the left you’ve got the...
Open With The Customer, Not You
Prospects don’t wake up wondering about your origin story, your logo journey, or how passionate your team is. They wake...
Wacky Waving Inflatable Marketing
Yeah I'm talking about these goofy things!You can buy a really big generic one (20 feet tall) for around $200...
Type Fast, Beat the Room, Win a Porsche
Type Fast, Beat the Room, Win a Porsche is what happens when a boring typing test gets a Fast &...
Copywriting Books giveaway
I packaged up my top 10 favorite copywriting books in a bundle, and talked about why each was so valuable.People...
They generated $390,000 in revenue!
Keep Great Hair After 50
The ad image hits you with one bold line: “Great hair doesn’t have to stop at 50.” No jargon, no...
Ditch The Hat: Father's Day Hair Campaign
This Father’s Day ad doesn’t talk about follicles, serums, or science. It zooms in on one simple, relatable villain: dad’s...
Make Value Obvious: Price It Against Pizza
Ryanair pulled a simple magic trick near the Leaning Tower of Pisa: they made their price feel stupidly cheap by...
Skip TRT With 3-in-1 Enclomiphene Solution
Most men hate the idea of needles, clinics, and long-term testosterone replacement therapy, but they still want their energy, drive,...
Drop Celebrity Names, Follow With Honest Disclaimer
This billboard shows a masterclass in legal, funny name‑dropping. Big headline: “WE’RE DWAYNE JOHNSON’S FAVOURITE CEREAL*”. Tiny asterisk line: “*Dwayne...
Make Competitor Fails Work For Your Brand
Ferrari rolled out its new electric concept, the Luce, and the internet immediately slammed the brakes. Instead of quietly admiring...
Send a 3 Minute Loom, Double Your Close Rate
The Instagram reel thumbnail says it all: a casual, slightly zoomed‑in selfie shot from below, soft lighting, and a relaxed...
One Honest Billboard That Cuts Costs
Most billboards yell five words and hope you remember a logo. This one from Public Mobile does the opposite: it’s...
Free Bike If You Hang Upside Down 10 Minutes
A motorcycle shop in Brazil pulled off one of the weirdest, smartest promos ever: they offered a free bike if...
Steal Proven Ads From The Swipefile Email
Most marketers stare at a blank screen and try to invent genius from scratch. The smart ones just open their...
Turn Ads Into Stories People Join
Most ads scream at people from the sidelines. These billboards dragged people onto the field. A tiny horror film called...
No Customers, Bad Model: Startup Failures
This Notion table is a graveyard of startup attempts: 26 projects across 13 years, most with $0 revenue and a...
Ship Micro Wins Every Single Day
The image is stupidly simple: a month of little squares, each with a tiny green check and a blue bar...
Sell With Proof: See-Through Mosquito Trap
If your product actually works, show it working. This mosquito trap ad doesn’t brag with fluffy claims, it rubs your...
Make Ads That Steal The Show
Most ads fade into the background. The image above doesn’t. It makes you stop, squint, and mentally fill in the...
Edit Any Website Side-by-Side and save the changes, great for copywriters and land page designers
Start editing any website:Drag this button to your bookmarks bar. It has a small JavaScript code that brings up a...
Free Egg Freezing If You Donate Half
This subway ad looks harmless at first glance: soft green background, elegant serif font, empathetic line about not being able...
Use Cheeky Wordplay To Sell Gut Care
Most gut-care marketing sounds like a biology textbook in a waiting room. Then this billboard roars by: huge colors, giant...
Design Marketing Around Dopamine Triggers
This chart nails the shift from logical shopping to dopamine shopping. We didn’t just move from shelves to screens; we...
Make AI Your Email Marketing Manager
You’re staring at a blank email editor again, wondering what to send. Meanwhile, the image above shows Kit’s AI casually...
Use Celebrity Name Teases to Grab Attention
Celebrity names are click-magnets, but licensing them is crazy expensive. This billboard shows a sneaky third option: tease the famous...
Giveaways to grow your email list
Giveaways can be 10x to 1,000x ROII've been a part of the company AppSumo that sends out daily software deals,...
Shiny Object Syndrome Is a Fortitude Problem
This reel nails why entrepreneurs keep chasing new ideas: not because they’re creative, but because they’re scared. The split image...
Stop Selling, Start Helping: Close More Deals
Most sales calls die the second you start pitching. Matt Gray’s notebook sketch flips that script: stop selling, start helping....
Copywriting Book Giveaway resulting in 5,722 entries
This Black Friday, instead of shoving another discount code in your face, we’re giving away the actual tools that built...
Turn Any Camera Roll Into Daily Content
Open your camera roll and it probably looks like this image: thousands of tiny thumbnails, random food pics, receipts, screenshots,...
Most Billion-Dollar Brands Started After 35
If you think you’re “too old” to start a massive company, this chart should punch that thought in the face....
Don't Let Your Team Cap Your Vision
Most founders secretly assume their team can grow into their vision. The image above slaps you with a different reality:...
Physical Postcard Flyer Generated $271,000 in revenue
This Texas Boathouse postcard is a perfect little lead machine. It stacks a hard-money discount with a low-friction free design...
Focus On One Thing: Simplest Business Strategy
Most businesses fail not because their idea is bad, but because their attention is scattered. A thousand little projects feel...
Wacky Inflatable Dancers That Actually Convert
Most people treat wacky inflatable dancers like goofy parking-lot decorations. Smart marketers treat them like 20-foot-tall, screaming sales letters. This...