Sell Safety By Showing The Crash
Most brands sell safety with smiling families and sunset drives. This Volvo ad sells safety by smashing the car to...
Push For Fast Sales, Pull For Loyalty
Most businesses either shout for sales or whisper for loyalty. The graphic breaks it down nicely: push is “Buy this...
Cold Caking: Send Cakes to Book Meetings
Cold email is boring. Cold caking is not. In the reel, a prospect walks into a meeting room and finds...
"My boss thinks I'm smart (I'm not). It's because I read The Hustle (and he has no idea it exists)."— A Reader of The Hustle
Use Apple’s 'Crazy Ones' Copy Formula
Apple’s legendary “To the crazy ones” ad is basically a plug‑and‑play formula for writing copy that gives your readers goosebumps....
Shock Copy That Sells Hair Loss Gummies
This ad doesn’t whisper about thinning hair, it yells at it. The bright yellow background, candy‑green bag, and giant headline...
Tiny Player, Massive Stereo Sound
This old Sony Walkman ad is a masterclass in selling something tiny as something huge. One handheld cassette player, one...
Use A Shocking Headline Then Reassure
Most headlines are so safe they’re invisible. This Frost Bank ad does the opposite: it punches you in the gut,...
Charge For Brand Systems, Not Logos
Most clients think they’re buying a logo. RAYVN’s pricing pages quietly yell: you’re buying a growth system. Each slide breaks...
CEO Playbook: Run Marketing Like Netflix
Most CEOs still treat marketing like a cost center and content like a side hustle. The Kinso Instagram carousel flips...
Cold email GIF campaign that got huge speakers for a conference
What up friends? This is Sam, the founder of Hustle Con and TheHustle.I wrote a post on Nev’s blog explaining...
Poop More With These Greens Gummies
If your daily poop schedule is…let’s call it “sporadic,” these little green bears might be your new bathroom buddies. The...
The single skill that has impacted my business career more than anything was copywriting.
Specifically AIDA - attention, interest, desire, action.
PS: I stole this example from @nevmed.
He’s been my #1 copywriting influence. And Frankly, personal influence.
...
Sam ParrSteal This AIDA Formula For Conversions
AIDA is the mullet haircut of copywriting: it’s been around forever, looks simple, and still absolutely crushes. Sam Parr stole...
Old Tools, Huge Volume: 10M Onion Broker
This reel shows a family in a cozy, cluttered office where a simple spreadsheet and a couple of phones quietly...
Matt Gray: DM Your Business Scores, I'll Diagnose
This Reel is a lead‑gen machine disguised as a quick quiz. One neon question, one clear action, and suddenly strangers...
Every Volvo, Same Rust-Free Treatment
This old Volvo ad is a masterclass in selling durability with drama. One giant promise, one gritty photo of a...
Averted Gaze Gets 30% More Facebook Sales
Turns out you can bump Facebook sales 30% just by moving a model’s eyeballs. Same ad. Same product. Same copy....
Kill Boring Ads With Big Type
If your ads look like wallpaper, they’ll get treated like wallpaper. This 1965 Lionel Trains ad screams off the page...
Our $100K Client Reach-Out Tactic
Most people send a sad little cold email and pray. Our clients send a full-blown mini campaign that looks like...
Stop Missing Out On Ice Cream
If your teeth scream every time ice cream shows up, this ad nails exactly how it feels. The image shows...
Stop Designing Products. Design Feelings.
Most brands obsess over specs, fonts, and Pantone swatches. Meanwhile, the products that win shelf space are busy doing something...
Swap PR Paragraphs For Gen Z Lines
Tide just roasted every dusty brand guideline in one image. On the left: a classic PR paragraph trying to impress...
Turn Claude Into Your Strategist With 8 Frameworks
If you talk to Claude like a search bar, you’ll get search‑bar answers. Talk to it like a strategist with...
Control Reading Order With Typography
Typography is not decoration, it’s traffic control for eyeballs. This poster proves you can boss readers around without a single...
Sell Contrast Therapy With One Dual System
This image sells contrast therapy without a single bullet point. Two sleek steel tubs, two relaxed people, one bold line...
Say Something Ridiculous To Get Attention
Sometimes the smartest way to stand out is to say something so outrageous people HAVE to look twice. This Daihatsu...
Skip to Level 5: 37 Assets in 60 Days
This carousel is a mini masterclass in turning a random Twitter-scroller into a $50K/month founder thinking, “Why am I still...
Turn Longevity Into Your Top Selling Point
Want a masterclass in selling longevity? This old Volvo ad shows you exactly how to make durability the sexiest benefit...
Make the Problem the Villain in Ads
Most ads make the product the hero and accidentally make the customer the loser. This Sensodyne ad flips it perfectly:...
Watch Testers Talk Out Loud To Boost Conversions
Nothing gives you a full‑body headache like a low‑converting website. This meme ad nails it: migraines, hypertension, stress… and then...
Turn PR Boilerplate Into Gen Z Copy
The image nails the problem: Millennial PR writes a whole paragraph about microbiomes, while the Gen Z social team just...
The One Question That Made Him CEO
A billionaire ex-CEO is casually walking down Palm Beach, and a street interviewer shoves a mic in his face. Instead...
Swap PR Copy For Gen Z Lingo
This Ringo ad nails why your old-school PR copy is getting scrolled past. On the left: a wall of safe,...
Make Safety Your Brand's Emotional Anchor
Look at this ad: one line of copy, one car, one feeling. The image doesn’t scream horsepower or status. It...
Tap Reddit's 443M High-Intent Weekly Audience
This Reddit graphic is basically a yellow slap in the face for lazy marketers. It screams “Warning” like a hazard...
Alex Hormozi: Stop Selling Cheap Stuff, Sell High-Ticket
This reel freezes a perfect “ohhh” moment: on top, a laid‑back speaker in a tank top grinning, on bottom, a...
Use Fake Rebrands To Spark Viral Engagement
Fake rebrands are the new meme template, and Spotify accidentally handed brands a cheat code. One glittery disco-ball app icon...
Turn Stuffy PR Copy Into Gen Z Speak
This American Express mockup shows the glow‑up from stiff Millennial PR to chaotic‑good Gen Z social. Same Gold Card. Same...
Stop Treating Homepage Like A Landing Page
Most sites quietly kill their conversions by turning the homepage into a giant, confused landing page. The graphic above spells...
Ship Imperfect Offers, Iterate Quickly
That dartboard image nails it. One board is spotless after “10 hours of thinking.” The other is full of holes...
Swap Paragraphs For Pithy Meme Copy
Scroll-stopping copy isn’t about saying more. It’s about saying the right four words. This Coffee Mate meme nails it by...
Sell Out 5 Spots Using One Email
Want to hit a revenue goal this week? Steal this tiny email play: one offer, five spots, instant sell out....
One Brutally Honest Line Beats PR Copy
The image shows the perfect split test in one frame. On the left: a millennial PR team writing a long,...
Say Less: Gen Z Copy That Sells
Gen Z doesn’t want your poetic paragraph about handwoven twine. They want a friend yelling in the group chat: buy...
Make One Product Feel Like Many
This F‑16 ad is a masterclass in making one product feel like an entire lineup. Instead of bragging about specs,...
Flat-Fee Property Tax: Save or Pay Nothing
This flat‑fee property tax ad is a masterclass in making a scary, complicated expense feel simple and safe. In one...
Small Wins For Big Healthspan Gains
Healthspan isn’t about living forever; it’s about squeezing more good years out of the ones you’ve got. This post breaks...
old: Viral content
new: Viral demos
Replace Viral Content With Viral Demos
Everyone’s chasing viral content, but likes and views don’t pay the bills. Viral demos do. When the thing that spreads...