The Power of Perspective in Marketing
A single image. Two views. Same scene. Totally different meanings. One animal sees loneliness; another sees freedom. That’s marketing in...
Jony Ive’s Worksheet for Products People Actually Love
This worksheet distills Jony Ive’s thinking into 17 sharp questions that can guide any marketer, designer, or founder to create...
I sold The Hustle's first ads. About $100k worth.
Here's the 1st cold email I sent that got a sale. It was Wealthfront.
Maybe sent emails to 20 diff brands, 5-8 showed interest.
We had 93,535 subscribers. I charged them $26 per 1,000...
Sam ParrThe Cold Email That Made $100K
Sam Parr shared the first cold email that kicked off The Hustle’s ad sales. One simple, personal email to Wealthfront...
Cheat The Lottery Billboard
This billboard from Locklab nails attention-grabbing simplicity. “Cheat the lottery” instantly hooks you, especially when it’s followed by the clever...
Make People Laugh, Then Make Them Click
This landing page joke nails a hard thing: turning a boring CTA into a delightful surprise.Marketing AnalysisAt the bottom of...
Your Spritz, Your Way
This ad pops like a summer day. Bright colors, bold text, and one clear promise: you can enjoy your favorite...
Simple Visual Ads That Sell Themselves
This ad from Tiny Visual Courses nails a key marketing truth: simplicity sells. Four pencils, four strategies, one clear winner....
The Power of a 5-Word Wake-Up Call
Nike nails it again with this ad. No shoes. No athletes. Just a line that punches your excuses right in...
The Wrecking Ball Ad That Sells Reputation Repair
A single bad review can hit your brand like a wrecking ball. SOCi absolutely nails this idea with a visual...
The Simple Bracket That Sells Action
This image nails one of marketing’s biggest truths in one visual: if you try, you might win. If you don’t,...
Earn Bigger: Gemini Turns a Wall into a Marketing Launchpad
Big, bold, and impossible to miss. Gemini’s “Earn Bigger” mural on Austin’s 6th Street does what great outdoor ads do—stop...
The Most Difficult Cleaning: Clearing Mental Cobwebs in Marketing
This visual nails it. A person sweeping cobwebs inside a brain reminds us that the hardest cleanup is mental —...
Make It Exist First
This image is a perfect reminder for marketers: perfection kills momentum. The top shows a rough start, the bottom shows...
The Marketing Circles of Control
This visual nails a key marketing truth: focus where you have power. Marketers often overthink metrics or outcomes they can’t...
How to Make Packaging That Sells Itself
These milk cartons show a clever visual trick: when lined up on a shelf, each carton’s cat illustration connects to...
OLAUTO’s Pop-Up That Turns Curiosity Into Clicks
“What scent should we create next?” OLAUTO’s site greets you with that question and a mysterious, pixelated image. It’s simple,...
The Idea Is Easy. Execution Wins.
This image nails a timeless truth: everyone’s got ideas, but only a few act on them. The crowd thins fast...
The “Bad First Date” Billboard That Stops Traffic
Saw this wall ad on 6th Street in Austin — people were literally stopping to read it. It’s a killer...
The Billboard Cats Can’t Resist
This Dreamies billboard is next-level clever. It shows a bag of cat treats, but what steals the show are the...
Cadbury Shows How to Make Chocolate Feel Personal
Cadbury nailed it with these Dairy Milk wrappers. Each bar highlights everyday roles we all recognize—“who remembers everyone’s birthday,” “who...
How Nomadic Matt Made a Book Feel Like a Life Philosophy
Nomadic Matt nailed a simple marketing move: take a well-known book and connect it emotionally to his brand. This graphic...
The Power of Laddered Goals
This sketch shows a simple but brilliant system for turning big dreams into daily actions. It breaks goals into layers:...
Smart Marketing Knows When to Hold Back
This visual nails a key marketing truth: too much exposure can backfire. The image shows two candies—one unwrapped and crawling...
The “Everything Rewires Your Brain” Marketing Lesson
This post nails one big idea: repetition rewires. And that’s a powerful concept for marketers too. Whether you’re shaping customer...
The Reverse Psychology Billboard That Hires Attention
NomNom Comfort Food nailed attention marketing with this bold banner: “WE ARE NOT HIRING.” It’s loud, funny, and confusing enough...
How Humor Makes a Warning Stick
This zoo nailed the art of making people actually read a warning sign. Instead of the usual “Danger: Do Not...
How Mobil Made “Shutting the Kids Up” a Safety Message
Nothing grabs attention like an enormous screaming face on a page. Mobil’s ad did exactly that. What looks like a...
How Ogilvy Sold Travel Like a Pro
This vintage Ogilvy ad is a masterclass in clarity. It’s a full-on tutorial titled “How to Advertise Travel,” and it’s...
Apple TV+ has rebranded to Apple TV.
The studio says this is their “vibrant new identity” https://t.co/UhVWeY7ncU
Apple TV+ Drops the Plus: Why Simple Always Wins
Apple just dropped the “+” from Apple TV+. It’s now just Apple TV again. Clean, simple, classy. And that’s exactly...
The Power of a "Hidden Problem" Visual
This Zerorez ad nails attention-grabbing design with one simple trick: showing what’s invisible. The magnifying glass revealing hidden dirt in...
NEWS: Tesla has introduced a new car rental program at select U.S. stores.
You can rent a Tesla for up to 7 days starting at $60/day. It includes FSD (Supervised) and free Supercharging for the entire rental. If you order a new Tesla...
Tesla’s “Try Before You Buy” Masterclass
Tesla’s new rental program is a sneaky-good marketing move. Rent a Tesla for up to a week, starting at $60/day....
The Popcorn Pricing Trick That Sells More
Ever notice how movie theaters make the large popcorn look like a “no-brainer” deal? That’s no accident. It’s a pricing...
How to Launch New Products Like Ogilvy
This Ogilvy & Mather ad is a masterclass on product launches. It’s not just an ad—it’s a playbook showing how...
From Concept Car to Curb Appeal
Ever notice how car companies show insane futuristic designs, then the production version looks... normal? This Mercedes evolution perfectly shows...
Everything We Use to Run Copywriting Course and SwipeFile
I pay for about 14 pieces of software that return 500x their cost, and I run CopywritingCourse and SwipeFile.com on...
20 Lessons from Spotify’s CEO That Every Marketer Should Steal
This note sheet might look messy, but it’s packed with gold. It’s basically the Spotify playbook for building things that...
The Guinness Guide to Oysters: A Masterclass in Contextual Marketing
This old Guinness ad is a perfect example of smart brand positioning. Instead of shouting “drink Guinness,” it subtly ties...
The “Quiet Power” Headline That Rolled Over Luxury Car Ads
Rolls-Royce nailed one of the smartest ad tactics ever with this print ad. Instead of screaming horsepower and luxury, they...
The Quietest Headline in Advertising History
At 60 mph, the loudest thing about Rolls-Royce wasn’t the engine. It was the electric clock. That single line made...
The Bathtub Ad That Made Dove Famous
This vintage Dove ad nails emotional storytelling. A woman, mid-bubble bath, calls her friend to gush about her “extraordinary experience.”...
The Ad That Made Rolex Synonymous With Power
This 1957 Rolex ad doesn’t show celebrities or adventurers. It shows serious men in suits, deep in decisions that “guide...
This Van Outsmarted Lamborghini’s Marketing
Sometimes the best way to sell is to poke fun at your competition. Daihatsu’s ad claims their van “picks up...
The Ad That Flipped the Script on Masculinity
This Daihatsu Hijet ad takes a cheeky jab at traditional car marketing. Instead of selling “sex appeal,” it celebrates practicality...
Green Flags of a Company (That Nobody Talks About):
Everyone knows the red flags
But after scaling AppSumo from $3M to $80M+ (and driving $500M+ in growth for my clients), I learned to spot the green ones
The ones that predict success before it happens:
1. Your employees bring their friends
Nobody refers their best friend to a sinking ship
...
Spotting Green Flags for Predicting Business Success
Everyone loves talking about company red flags…but what about the good signs that a company is about to blow up?...
The Chart That Sells: Circle’s Engagement Boost Visual
This Circle ad nails it with one picture. It’s a glowing graph that screams “results” without needing a single paragraph...
The Ad That Made Rolls-Royce Legendary
This classic Rolls-Royce ad is one of the most famous in marketing history, written by David Ogilvy. It sold luxury...
Rolex Ad: Selling Status, Not Just Time
This vintage Rolex ad nails brand positioning. It doesn’t talk about minutes or mechanics—it talks about power, leadership, and prestige....
Porsche Makes Health Sound Fast
Sometimes the best way to sell luxury? Don’t sell it. Instead, make it sound like common sense. That’s exactly what...