Schweppes Bitter Lemon Print Ad

“You can see the lemon in the Schweppes Bitter Lemon. That’s because Schweppes uses whole, fresh lemons. Juice, pulp, peep, everything.”

pluto

World’s Toughest Truck Ad

The CyberTruck buzz reminds me of the iPhone launch:

– Everyone thought it was partially stupid (no keyboard was a VERY big deal back then).
– So drastically different it …