The New 1% Funnel
Most people binge content, a few people actually do something with it, and almost nobody documents the journey. That tiny blue sliver in the inverted triangle image is where all the leverage hides. If you want to be the new one percent, you don’t need more ideas, you need a better habit stack: consume, act, then hit record. Documenting turns every action into an asset that keeps paying you back.
Reading, Doing, Documenting: The Real Funnel
The graphic shows an upside‑down funnel labeled CONSUME at the top, TAKE ACTION in the middle, and DOCUMENT at the very tip. Most people stay wide and comfortable at the CONSUME layer. A smaller group squeezes down into TAKE ACTION and actually tries things. But the tiny blue tip—DOCUMENT—is where the “NEW 1%” lives, because they capture what they’re doing, publish it, and attract opportunities while everyone else keeps scrolling.
How To Move Into The Blue Zone
- Cap your consumption: set a daily limit on podcasts, posts, and courses so you’re forced to act.
- Ship tiny experiments: apply one idea today, even if it’s a 10‑minute test or a messy draft.
- Document in real time: screenshot, journal, or record a quick video while you work, not after.
- Publish ugly, but often: share threads, emails, or posts that show process, not perfection.
- Turn lessons into assets: when something works, spin it into a template, checklist, or mini‑guide.
Real‑World 1% Behavior
ConvertKit founder Nathan Barry grew by openly documenting his revenue numbers, feature launches, and mistakes in public blog posts and newsletters.
Basecamp built a loyal audience by documenting how they run projects, write opinionated essays about their decisions, and turn those into books and courses.
