You are the average of the 5 LLM’s alums you spend the most time with.

Marc Köhlbrugge flipped the classic productivity quote into a hilarious truth for our AI age: “You are the average of the 5 LLMs you spend the most time with.”

Marketing lesson: AI echo chambers are real

If all your writing comes from ChatGPT (or any single model), your output starts sounding predictably robotic. It’s like only reading one blog forever.

Why it works

• Fresh inputs = fresh outputs
• Mixing models = mixing writing voices
• Great marketers sample, remix, and humanize AI content
• Over-automation dulls creativity

Real examples

• Jasper users often blend AI drafts with personal stories to stand out
• Copy.ai marketers rewrite AI blurbs in their tone before posting
• LinkedIn creators use different LLMs for ideation, editing, and humor layers