Famous “Endurance” Shackleton Ad
Most ads promise comfort, pleasure, or ease. Ernest Shackleton’s ad for his 1912 Antarctic expedition did the exact opposite—and pulled...
Small Bets Pricing
The “One-time payment, lifetime access” headline from the Small Bets community is a masterclass in value framing. It tells you...
Before and After style results testimonial for a industrial printer company
This testimonial nails what most marketers forget: people don’t want a lesson, they want results. The Copywriting Course page uses...
Oura Ring ad great headline
Oura nails a perfect combo of simplicity and power. Their ad shows off five sleek rings with a headline that...
Alex LiebermanStoryArb Pricing
StoryArb’s pricing page hits hard: their “cheap” plan starts at $13,999 a month. Yet the setup makes that number feel…...
Neville MedhoraDeath of the "How-To" Business Model
That sketch nails it: the money used to be in teaching how to do stuff. Now it’s in simply doing...
HEADLINE: “97% of my clients refer me, here’s why”
This post nails social proof in one clean punch. The big, bold headline — “97% of my clients refer me,...
Us VS Them ad for a contractor
System Pavers nails this ad by doing one simple thing: showing a clear “us vs. them” comparison. No fluff, no...
Before and After style results testimonial for a wine seller email
This “before and after” testimonial from Copywriting Course nails it. Instead of saying “we teach great copy,” it shows a...
Ethereum’s Roadmap
Vitalik Buterin’s roadmap for Ethereum’s privacy evolution is a lesson in how to communicate complex change without losing your audience....
Small, Medium and Large Pricing Psychology
Ever noticed how you end up buying the large coffee because it’s “only” 50 cents more than the medium? That’s...
Before and After style results testimonial for a power washing company
This before-and-after example nails one rule every marketer should tattoo on their brain: people don’t buy process, they buy results....
The Boring Company Flamethrower Letter
The Boring Company couldn’t ship propane for their flamethrower, so they mailed customers a $5 bill to buy some locally....
How popular candies got their name
Ever wonder why your favorite candy has its name? The secret is, those names weren’t random. Each one hides a...
More personal power washing flyer
Here’s a great before-and-after ad makeover. The original looks polished but stiff. The new one looks like Max actually printed...
Every generation thinks kids are too distracted
Thomas Jefferson once warned that novels were rotting young minds. He called them a “poison” that made kids reject reason...
Great fiction book: The Fossil
This book cover for The Fossil is a perfect lesson in visual marketing. One glance and you already know what...
Fifteenth Tax great headline and storytelling ad
Most CPA ads are snoozefests. But Fifteenth Tax grabs attention fast with: “We do what normal CPAs CAN’T.” Then, they...
Alex LiebermanIt's like Canva for Content
Alex Lieberman just dropped a killer idea with YouDistro.com. It’s basically “Canva for content.” You talk into your computer, ramble...
Function Health direct ad
You barely need a second to get what Function Health is offering. The ad spells it out cleanly: one membership,...
Bryan Johnson collaboration hair restoration ad
This Roots ad is a great example of how visual contrast grabs attention fast. The deep red glow on Bryan...
Showcasing best-sellers ad with text mockups
Branch Basics nails it with this ad. No fancy lifestyle shots. No overcomplicated text. Just their top products, clearly labeled,...
Public sign and private sign
Two signs, one message–but one is way more memorable. The first city sign politely bans fireworks. The second one, a...
Vibe Marketing an ad with ChatGPT
This remake of Ernest Shackleton’s “Men Wanted” ad shows how quickly AI can turn a concept into a fully formed...
