2,946 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Better Pitch Project Pricing
Three columns. Three prices. One solid marketing move. This pricing page uses tiered pricing to guide the buyer toward the...
Remote vs Onsite pricing model
Here’s a pricing table that does something brilliant: it charges differently for remote vs onsite work. Simple idea, but super...
ConversionWise CRO Comparison Graphic
This chart from ConversionWise nails the perfect visual pitch. It quickly shows how their CRO service stacks up against media...
What a copywriter does
People often think copywriters just write tweets or ads. But this post from Alex Lieberman shows the real deal: it’s...
Evolution of the Alphabet chart
This chart shows the wild evolution of our alphabet—from ancient squiggles to the clean A-Z we know today. It’s a...
Ad Professor Agency Homepage
This homepage gives you only two choices: “Improve your advertising?” YES or NO. That’s it. No fluff. No scrolling. Just...
DesignScientist Agency Homepage
Most design agencies talk about “beautiful branding.” This one talks about “scientific revenue growth.” That’s a totally different flex. The...
Building New Products Pyramid
Ever try selling something awesome and… crickets? This pyramid explains why. It shows the levels people climb before they’re ready...
Qualities to sell a company for a very high multiple
Want to one day sell your business for a ridiculous multiple? Start building it like you already plan to. What...
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Crappy Plunge Ad
Ever seen an ad so bad it’s good? That’s exactly what’s going on with Plunge’s “Our Designer Is On Vacation”...
AIDA Formula low effort -> high impact
Gus Tiffer nailed it: the most “stupidly simple” copy template might also be the most powerful. The AIDA formula has...
Really intriguing billboard
This billboard looks almost “too simple.” Just a black-and-white shot, a censored face, and the words really.com. No brand. No...
Speedy Wash Pricing
Ever stare at those car wash packages and still pick “The Works” just because it feels better? You’re not alone....
Retention.com’s Home Page
This homepage is a masterclass in clarity and focus. Retention.com knows exactly who they’re talking to (DTC brands) and what...
Retention.com’s Problem Explainer
This “hover-over” section nails something most marketers miss: diagnosing the customer’s pain before pitching the cure. Each hover reveals a...
The AIDA Slippery Slope
Ever wonder why some copy feels like a smooth ride, while others make you bail halfway? That’s the magic of...
"The Slippery Slope" and "The AIDA Formula"
Ever feel like good sales copy just pulls you in line by line? That’s the “Slippery Slope” in action —...
”Food is a gift we give ourselves 3 times a day.”— Kimbal Musk
Why learn calculus?
This chart is hilarious because it’s true. We spend years clawing our way up the math mountain, only to find...
Gary Halbert the Millionaire
This one-page letter made Gary Halbert a millionaire in 1971. It wasn’t flashy. It wasn’t complicated. It just spoke directly...
When things are hardest, a clear goal is the most important thing. To have a fountain of energy to draw from. Establishing a worthwhile goal is the hardest part. It gives you a place to go and a reason to get up.— Earl Nightingale
Confidence is built upon an experience of success.
Perfection is rarely convenient.
Reading is the antidote to short attention span.— Jeff Bezos