3,031 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
Kodak Christmas Ad from 1955
This vintage Kodak ad nails what so many modern brands forget: make shopping easy. It’s not just an ad, it’s...
Oscar The Grouch Motivation
There’s something oddly inspiring about this photo of Oscar the Grouch dropping motivational heat. It’s silly, unexpected, and totally sticks...
Working in marketing advice.
Katelyn Bourgoin nails it: great marketing isn’t about hacks. It’s about learning from real customers, testing what you think you...
Russian McDonald’s Email
McDonald’s Russia sent out a genius email that mixed astrology with burgers. Even if you can’t read the language, you...
WeWork Black Friday Sale Email
Hot flames. Big discount. Simple offer.WeWork nailed the urgency and clarity game with this Black Friday email ad. Marketing analysis...
Kools “Cold” Ad
This old KOOLS ad is wild. It basically says: “Got a sore throat? Smoke more!” Ethically questionable, yes, but the...
Presto Pressure Cooker Ad
This vintage Presto ad nailed a timeless marketing truth: people don’t buy the thing, they buy what it gives them....
Scott "Soft" Ad
This vintage Scott "Soft-Weve" ad turns plain old toilet paper into a symbol of elegance. The model is dressed like...
Writing Motivation to just get starteed
Everyone waits for motivation to strike before doing the work. But that’s backwards. This graphic nails it: motivation shows up...
Features VS Benefits
This image nails one of marketing’s oldest lessons: people don’t buy features, they buy benefits. When you show a product’s...
Retro GumRoad.com Homepage
Gumroad went full 80s with its homepage. Neon colors, hand-drawn illustrations, and playful copy make it feel like a comic...
Hot Dr Pepper Drink ☕️
In 1969, Dr. Pepper pulled a wild move: they told people to drink it hot. Yep, the same bubbly soda...
IdeaToStore Instagram Contest Landing Page
Shopify and .Store Domains ran a slick contest that turned business dreams into a viral marketing campaign. The hook: share...
Utopia 2 Tier Pricing
This pricing section nails the basics. Two tiers. Clear contrast. Strong call to action. No fluff. It makes the buying...
Utopia Sales Page
This Utopia sales page nails clarity, design, and persuasion all at once. It’s sleek, benefits-first, and makes joining feel like...
Interview: Codie Sanchez - Running "Unsexy Businesses"
Most marketers chase shiny ideas. Codie Sanchez does the opposite. She buys small, unsexy businesses like laundromats and vending machine...
1969 McDonald's BigMac launched ad
In 1969, McDonald’s launched the Big Mac with an ad that nailed the basics. No fluff. No gimmicks. Just a...
David Perell - Writing, Growing on Twitter, and Running Cohorts (+ Live Twitter Bio Reviews)!
David Perell didn’t just write — he published relentlessly. His growth on Twitter came from turning his curiosity into consistent,...
Running a startup is 99% writing
Exploding Topics newsletter landing page
This Exploding Topics newsletter page nails the basics: it’s clean, clear, and makes you want to sign up fast. It...
Exploding Topics About Page
Exploding Topics’ About page nails it. It’s one clean scroll that tells you what they do, who trusts them, and...
10 Reasons to buy a Zenith Stereo
This 1967 Zenith stereo ad nails visual storytelling. No long paragraphs, no confusing specs—just clean callouts that show exactly why...
Uhaul Truck with Callouts Rolling Advertisement
You can’t miss this one. U-Haul turned the back of their trucks into mobile billboards that double as product demos....
Dog Aggression Chart
This “Dog Aggression Ladder” is a masterclass in visual communication. It takes a complex idea (animal behavior) and makes it...