2,949 Copywriting Examples From the Present and Past
Dive into the art and science of copywriting with examples that convert. Discover persuasive techniques, headline formulas, and copywriting strategies used by top marketers. Ideal for anyone looking to enhance their writing skills.
1905 Coca Cola Ad
This 1905 Coca-Cola ad wasn’t just selling a drink. It sold status. Featuring Lillian Nordica, a famous opera singer, it...
Glowforge Email Signup Form
Glowforge did something clever. Instead of a boring form asking for your “name” and “email,” they turned it into a...
Silly Putty Vintage Print Ad
These vintage Silly Putty ads nailed the formula for irresistible advertising. They didn’t just tell kids what the toy did—they...
Vintage Radio Broadcasting Ad
This vintage ad nails what most modern marketers forget: clear, simple benefits. In just a few lines, it sells a...
Basecamps before and after testimonial page
Basecamp nailed their testimonial page by showing what life looks like before and after using their product. It’s not just...
Basecamp Features and Benefits Image
Basecamp nails clarity with this annotated screenshot. Each callout explains what a section does, why it’s useful, and how it...
Sell While You Sleep (Build A Small Digital Product To Sell)
Most people already have a “mini business” inside their daily routine. The trick is spotting it and packaging it up....
Digital products > Physical products + services
After 20 years of selling consulting, physical stuff, and digital products, one thing stands out: digital wins. Selling bits instead...
Vintage Cup-A-Soup Ad
This old-school ad nails it: you can feel the warmth. The steam, the copper kettle, the cozy lighting. It’s not...
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Why Marketers Use Loom Sales Page
Loom nailed a smart marketing move: instead of one generic landing page, they built different ones for each team —...
Why Designers Use Loom Sales Page
Loom nailed this landing page. It shows exactly how design teams can use Loom, using real visuals, short copy, and...
2 Cold Emails, 1 Good, 1 Bad
One cold email wins deals. The other gets ghosted. The difference? The first one leads with value, while the second...
Muhammad Ali VS George Foreman Boxing Ad from 1974
This fight poster for Ali vs. Foreman proves you don’t need fancy graphics to grab attention. A yellow background, two...
LOL "Dogue Magazine" Cover
This isn’t a Vogue cover. It’s “DOGUE.” And yet… it feels totally real. That’s the magic of good design and...
Worst BBQ In Texas
Rudy’s BBQ in Austin calls itself the “Worst BBQ in Texas”. That’s the whole sign. And that’s genius. Why this...
Great sponsored ad by a wine company on Twitter
This ad nails the curiosity hook. It doesn’t say “buy wine,” it says “2 MIT grads built an algorithm to...
Great Email Newsletter Homepage by The Generalist
This signup page from The Generalist nails the “trust me, I’m worth it” vibe perfectly. It doesn’t just ask for...
Nice 3-tiered pricing with email signup
This pricing table nails clarity, psychology, and conversion all at once. Three tiers: Free, Premium, and Believer. Each feels intentional...
Aaron Allen & Associates Newsletter
This newsletter from Aaron Allen & Associates is a great example of how to keep a B2B audience hooked with...
A.I. Writing Using Copy.ai (Powered by OpenAI / GPT-3) feat Paul Yacoubian on Idea Gen w/ Computers
Copy.ai didn’t just launch an AI tool. It launched at the perfect time—right as GPT-3 started blowing minds across the...
Testimonials.to clean looking homepage with pricing
Clean. Simple. Visual. This homepage nails the golden SaaS rule: just show the product. Testimonial.to doesn’t waste time with fancy...
Mailshake Pricing Page
Mailshake’s pricing page is a masterclass in reducing friction. It doesn’t just show prices, it builds confidence with proof, protection,...
1970 Palmolive Dish Soap Print Ad
This 1970s Palmolive ad didn’t just sell dish soap—it sold hand care disguised as cleaning. “You’re soaking in it!” became...
Get TackleBox Home Page
The Tacklebox homepage is a masterclass in clarity and persuasion. It speaks directly to would-be founders who still have a...